Last Update 02 Nov 25
Fair value Increased 1.50%Analysts have raised their price target for APR from $284,429 to $288,682. They cite refinements in discount rates and projected valuations as the reason for the change, despite only marginal shifts in revenue growth and profit margin forecasts.
What's in the News
- APR has completed the repurchase of 613,400 shares, representing 1.65% of the company, for KRW 30,002 million according to the buyback plan announced on February 4, 2025 (Key Developments).
- No shares were repurchased from April 1, 2025 to June 30, 2025 or from July 1, 2025 to August 4, 2025 under the current tranche (Key Developments).
Valuation Changes
- Fair Value has risen slightly, from ₩284,429 to ₩288,682.
- Discount Rate has decreased modestly, dropping from 7.70% to 7.64%.
- Revenue Growth forecast has edged down, moving from 38.77% to 38.72%.
- Net Profit Margin has fallen marginally, from 20.48% to 20.17%.
- Future P/E has increased from 24.38x to 25.10x. This reflects a higher valuation multiple.
Key Takeaways
- APR's expansion into the U.S. market and Japan aims to boost revenue and enhance international brand presence through aggressive B2B sales and offline retail strategies.
- Product lineup expansion and European certification could significantly increase sales, while planned share buybacks aim to enhance shareholder value and financial attractiveness.
- Uncertainty in audited financial data, economic conditions, and expansion strategy could negatively impact revenue, net profit, and operational expenses.
Catalysts
About APR- APR Co.,Ltd manufactures and sells cosmetic products for men and women.
- APR's aggressive expansion into the U.S. market and B2B sales forecasts a threefold increase in B2B sales for 2025, potentially driving substantial revenue growth.
- The planned launch of 3 to 4 new beauty device products and expansion into new sales channels in 2025 could enhance product lineup and increase sales, potentially growing both revenue and operating profit margins.
- The company's entry into offline sales in Japan and its strategy to secure placement in 3,000 stores by the end of 2025 can significantly enhance revenue and international brand presence.
- Achieving CPMP certification for key products allows APR to access all 27 EU member nations, potentially increasing European sales and boosting top-line growth.
- Planned share buybacks and cancellations in 2025, including a ₩300 billion buyback, could enhance shareholder value and earnings per share (EPS), positively impacting net margins and overall financial attractiveness to investors.
APR Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?- Analysts are assuming APR's revenue will grow by 38.0% annually over the next 3 years.
- Analysts assume that profit margins will increase from 17.4% today to 20.3% in 3 years time.
- Analysts expect earnings to reach ₩540.7 billion (and earnings per share of ₩12024.76) by about September 2028, up from ₩175.6 billion today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting ₩619.0 billion in earnings, and the most bearish expecting ₩317.0 billion.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 23.1x on those 2028 earnings, down from 45.2x today. This future PE is greater than the current PE for the KR Personal Products industry at 22.3x.
- Analysts expect the number of shares outstanding to grow by 0.51% per year for the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 7.76%, as per the Simply Wall St company report.
APR Future Earnings Per Share Growth
Risks
What could happen that would invalidate this narrative?- Potential risks arise from the financial information and data not being audited, which could lead to adjustments that may affect reported revenue and net profit.
- Concerns regarding market conditions and strategic planning changes might impact forecasted revenue and profitability, especially if global economic conditions shift adversely.
- The indirect impact of tariffs, exchange rates, and logistics costs could lead to increased operational expenses, affecting net margins.
- Reliance on expanding the B2B sales and the aggressive global expansion strategy carries execution risk, which could impact earnings if expansion goals aren't met.
- Challenges in the NERDY brand and its inventory provisions could continue to affect net profit if not managed effectively.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of ₩262950.0 for APR based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of ₩330000.0, and the most bearish reporting a price target of just ₩76000.0.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be ₩2657.7 billion, earnings will come to ₩540.7 billion, and it would be trading on a PE ratio of 23.1x, assuming you use a discount rate of 7.8%.
- Given the current share price of ₩212000.0, the analyst price target of ₩262950.0 is 19.4% higher.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
How well do narratives help inform your perspective?
Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.



