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HAS: Labor Market Recovery Will Drive Upside Following Recent Buyback Plan

Published
09 Aug 25
Updated
13 Nov 25
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AnalystConsensusTarget's Fair Value
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1Y
-24.3%
7D
1.7%

Author's Valuation

UK£0.7521.9% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 13 Nov 25

HAS: Improved Margins And Share Buyback Will Drive Prospects Amid Leadership Change

Hays’ analyst price target saw a modest increase to 55 GBp, up from 52 GBp. Analysts cite improved profit margin assumptions and revised market expectations.

Analyst Commentary

Recent analyst activity regarding Hays has reflected a shifting sentiment in response to the company's updated performance and outlook. The range of price target changes and rating adjustments highlights both the areas of strength and the ongoing challenges facing the business.

Bullish Takeaways
  • Bullish analysts have increased their price targets in light of improved profit margin assumptions, signaling confidence in Hays' ability to effectively manage costs and drive profitability.
  • There remains a belief that Hays can outperform its peers given its established market position in the staffing sector.
  • Support for an Outperform rating suggests prospects for long-term growth remain intact. The company is seen as well-positioned to benefit from recovery trends in the job market.
  • Incremental revisions upward indicate some optimism around management's execution and the company's adaptability to evolving market conditions.
Bearish Takeaways
  • Bearish analysts have either downgraded the stock or lowered price targets, citing concerns that current market expectations may be too optimistic given sector headwinds.
  • Some rating adjustments reflect concerns about Hays' near-term growth potential, with expectations for more moderate performance versus prior forecasts.
  • Maintaining a cautious view on the shares is linked to potential volatility in staffing demand and macroeconomic uncertainties impacting earnings visibility.
  • There is a consensus among bearish voices that valuation risk persists if execution does not improve in line with revised projections.

What's in the News

  • Morgan Stanley analyst Remi Grenu raised Hays' price target to 55 GBp from 52 GBp and maintained an Underweight rating (Morgan Stanley).
  • Hays announced that CEO Dirk Hahn is on medical leave following surgery. Group Chair Michael Findlay will serve as Executive Chair until his return early next year (Company Statement).
  • Hays launched a share repurchase program to buy back 2,000,000 ordinary shares for £2 million. The shares will be held in treasury for employee share plans through December 31, 2025 (Company Statement).

Valuation Changes

  • Fair Value: Unchanged at 0.75, indicating stable valuation estimates.
  • Discount Rate: Increased modestly from 7.70 percent to 7.97 percent, reflecting a slightly higher risk or required return assumption.
  • Revenue Growth: Remains essentially unchanged, staying near 2.47 percent.
  • Net Profit Margin: Rose from 1.07 percent to 1.30 percent, suggesting improved profitability assumptions.
  • Future P/E: Decreased from 19.76x to 16.40x, indicating a more attractive earnings multiple based on revised forecasts.

Key Takeaways

  • Refocusing on high-demand sectors and expanding temp and enterprise services enhances revenue resilience, earnings stability, and opportunities for recurring income.
  • Ongoing tech investment, digital transformation, and accelerated cost-saving measures increase efficiency, de-risk the balance sheet, and enable future profitability and shareholder returns.
  • Prolonged structural declines, external pressures, rising technology costs, reliance on restructuring, and digital disruption collectively threaten sustained profitability and the long-term viability of the traditional business model.

Catalysts

About Hays
    Engages in the provision of recruitment services in Australia, New Zealand, Germany, the United Kingdom, Ireland, and internationally.
What are the underlying business or industry changes driving this perspective?
  • Hays is strategically increasing exposure to high-demand job categories-such as STEM, technology, and specialist contracting roles-by reallocating resources and focusing on geographic and sector diversification. This positions the company to capture future growth from ongoing skills shortages in critical sectors, potentially boosting long-term net fee income and improving revenue resilience.
  • Ongoing investment in digital transformation, proprietary recruitment technology, and multi-year data and AI programs is expected to drive sustained improvements in consultant productivity and back-office efficiency, enabling higher net margins and improved operating leverage as markets recover.
  • The group's shift towards a higher proportion of Temp & Contracting and enterprise clients-as reflected in increasing contribution to group net fees and robust growth in Enterprise Solutions-makes earnings more stable and predictable, smoothing cyclical swings and supporting higher-quality, recurring revenues.
  • Structural cost-saving initiatives, which are being accelerated and increasingly front-loaded, are set to reduce the company's fixed cost base by £80 million annually by FY '29, enabling stronger profit drop-through when volumes normalize and directly improving future operating profit margins.
  • Completion of the pension buy-in, rebasing of the dividend, and ongoing working capital optimization have materially de-risked the balance sheet and will free up substantial cash flow (e.g., removal of £18 million annual pension contributions), supporting future investments, capital returns, and potential upside to shareholder value.

Hays Earnings and Revenue Growth

Hays Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Hays's revenue will grow by 4.3% annually over the next 3 years.
  • Analysts assume that profit margins will increase from -0.1% today to 1.4% in 3 years time.
  • Analysts expect earnings to reach £106.7 million (and earnings per share of £0.07) by about September 2028, up from £-7.8 million today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting £126 million in earnings, and the most bearish expecting £87.4 million.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 14.9x on those 2028 earnings, up from -124.3x today. This future PE is lower than the current PE for the GB Professional Services industry at 21.3x.
  • Analysts expect the number of shares outstanding to grow by 0.21% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 7.7%, as per the Simply Wall St company report.

Hays Future Earnings Per Share Growth

Hays Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Structural reduction in Perm recruitment volumes and continued lengthening of time-to-hire, coupled with 25% fewer placements, signals a potentially secular decline in higher-margin business lines, which could structurally undermine revenue and limit recovery in group earnings.
  • Persistent economic and political uncertainty in key markets (such as the UK, Germany, and France), with recurring operating losses in major regions and exposure to junior Perm and auto sectors, indicate that external cyclical pressures and sector-specific risks may cause prolonged margin compression and earnings volatility.
  • Increasing capital expenditure commitments to technology, data, and AI, while necessary, will drive up depreciation and potentially suppress near-term profit growth; moreover, foundational investments are set to continue for multiple years with uncertain ROI, which could pressure cash flow and limit dividend growth.
  • High ongoing restructuring charges and cost reduction programs-while improving efficiency-signal a reliance on exceptional items to support profitability; front-loaded restructuring cash costs and further office closures may erode short-term free cash flow and delay a return to sustainable net margin expansion.
  • Intensifying market disruption from digital transformation, remote work normalization, gig platform alternatives, and client adoption of direct-placement and AI-driven hiring solutions threatens the traditional agency model, risking disintermediation and declining long-term fee income, thus directly impacting revenue and future earnings growth.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of £0.792 for Hays based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of £1.03, and the most bearish reporting a price target of just £0.55.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be £7.5 billion, earnings will come to £106.7 million, and it would be trading on a PE ratio of 14.9x, assuming you use a discount rate of 7.7%.
  • Given the current share price of £0.61, the analyst price target of £0.79 is 23.1% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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