공시 • Apr 09
NIQ Global Intelligence plc Announces NIQ Growth Pathways
NIQ Global Intelligence plc announced the launch of NIQ Growth Pathways, a next-generation insights and analytics offering that modernizes traditional research and gives business leaders and marketers a clearer and structured route for category and brand growth. By integrating qualitative and quantitative research with NIQ’s industry-leading performance data, Growth Pathways delivers a connected view of how consumers think, feel, and act. NIQ’s Growth Pathways creates a growth relevant roadmap relevant for your brand and your market context, by linking your current performance reality – your actual sales performance, with consumer insights and future performance projections, into an expedited and actionable roadmap to achieve market growth. Fast AI enabled qualitative research at scale reveals the real, lived human Jobs to Be Done and behavioral context that sit behind category and brand choice. This provides an accurate starting point for sizing and prioritizing the high-value strategic spaces where your brand has the right-to-play. This all comes together as a strategic playbook for either category, or brand growth, or both. The launch of Growth Pathways reflects NIQ’s ongoing transformation and commitment to delivering AI-enabled, open-data, client-first solutions. With more than 23,000 clients across 90+ countries, 22.2M store coverage, 220M product categories and collaboration programs across more than 50 retailers worldwide, NIQ continues to build a faster, smarter, and more connected insights ecosystem—empowering leaders with predictive intelligence that fuels growth across the global marketplace. NIQ Growth Pathways is an AI-enabled consumer insights and analytics solution that helps brands identify, prioritize, and activate new sources of growth. It combines consumer research, retail measurement data, and advanced analytics to deliver a structured growth strategy for brands and categories. NIQ Growth Pathways helps companies identify untapped growth opportunities, understand consumer behavior (what consumers think, feel, and do), prioritize high-value demand spaces, and build actionable growth strategies based on data. It translates complex data into clear, decision-ready growth pathways. NIQ Growth Pathways uses AI to scale qualitative research and uncover deep consumer insights, including motivations, unmet needs, and “Jobs to Be Done.” AI accelerates insight generation, improves accuracy, and enables faster identification of growth opportunities. Unlike traditional market research, NIQ Growth Pathways integrates qualitative insights, quantitative data, and sales performance, connects past performance with future growth projections, uses AI to analyze consumer behavior at scale, and delivers a structured, actionable growth roadmap instead of static reports. NIQ Growth Pathways helps brands solve the problem of low growth and unclear demand signals in modern markets. With global CPG growth under 1%, brands need better tools to identify where to grow, how to win, and which investments will deliver the highest return. NIQ Growth Pathways is designed for brand managers, marketing leaders, consumer insights teams, and strategy and innovation teams. It is especially useful for organizations making large, strategic, data-driven growth decisions. NIQ Growth Pathways is primarily built for FMCG and CPG companies but can be applied to any consumer-focused industry that relies on understanding buying behavior, demand drivers, and market dynamics. “Growth pathways” are data-driven, prioritized routes to growth. They are based on current brand and category performance, consumer needs and behaviors, competitive and market dynamics, and future growth potential. Each pathway represents a strategic opportunity that a brand can act on. NIQ Growth Pathways identifies growth opportunities by combining retail and sales performance data, consumer research (qualitative and quantitative), AI-driven insight generation, and advanced analytics. This creates a holistic view of where demand exists and where it can be expanded. NIQ Growth Pathways analyzes the full set of consumer choices, not just those within a single category. This helps brands discover adjacent markets, new use cases, and emerging white spaces where they have the right to compete and grow. Key benefits include identification of new and untapped growth opportunities, faster, AI-powered insights, clear prioritization of strategic investments, a structured, repeatable growth framework, and alignment between insights, strategy, and execution. NIQ Growth Pathways is built on NIQ’s global data, AI, and analytics platform, including retail measurement and consumer panel data, AI modeling and advanced analytics, global coverage across 90+ countries, and insights across $7.4 trillion in consumer spend. NIQ Growth Pathways was announced on April 9, 2026, as part of NIQ’s continued investment in AI-enabled, client-first innovation. Companies can access NIQ Growth Pathways by contacting NIQ or requesting a demo.