공시 • Sep 23
Gamehaus Holdings Inc. Announces Gamehaus 2.0
Gamehaus Holdings Inc. announced Gamehaus 2.0, a global, lifecycle-integrated publishing model designed to make hit creation more predictable. The strategy pairs an outside-in approach--integrating the best-fit creative teams at each stage of games' lifecycle--with an inside-out engine, the GBS (Gamehaus Business System), which standardizes and scales enablement across discovery, development, launch and live operations. The Industry's Pain Point: "Unpredictable Hits," and Traditional Publishing that Bets on Luck. It is often difficult for the game industry to predict hot items. For game publishers, the conventional approach typically follows a linear "horizontal division of labor" where development, publishing and operation function merely as sequential handoffs, resulting in data gaps and inefficiencies. publishers also bet on the opportunity to create hit titles. As the intermediary connecting upstream developers with downstream players, publishers are inherently positioned to act as "coordinators." The difficulty in predicting hit titles may be solved by breaking data silos across all stages, efficiently integrating supply chain resources throughout the game lifecycle and building a robust empowerment platform. Gamehaus fully understands this challenge, with its forward-looking strategic upgrade underway to redefine the paradigm of game publishing. A Distilled Mission and Vision--A Timely Choice Born to Solve the Pain Point. Recently, Gamehaus officially unveiled its newly refined corporate mission and vision, of which the core essence organically and deeply aligns with the strategic direction of "Gamehaus 2.0." Gamehaus' new mission - Bridge global game creators and players, making every crafted game spark passion in billion - reflects the Company' s central identity: connecting the craftsmanship of creators on one side with the passion and expectations of players on the other. Gamehaus discovers high-quality ideas globally, empower small and midsize teams to bridge resource gaps, and--through professional global publishing and precision live operations-- helps titles overcome geographic barriers and reach the right audiences, so that every crafted game can be seen and loved. Gamehaus's new vision - Be the go-to partner for creative studios, launching breakout hits that redefine play - emphasizes the Company's commitment to lead the way and be the pivotal partner for creative studios. Through supply-chain integration and the GBS platform, Gamehaus will create a magnet for global ideas and talent, becoming the preferred partner across the entire journey from incubation to breakout. Gamehaus will consistently deliver works that are foundationally innovative -in mechanics, presentation, narrative, technology, or business model--and that, powered by strong organic spread and word of mouth, reset player expectations. Integrating a Global Creative Supply Chain Across the Full Lifecycle--Operationalizing Three Stages of Publishing. Unlike the conventional linear model, the Company, under its upgraded Gamehaus 2.0 business model, is embedded throughout the entire game lifecycle, achieving end-to-end oversight of ideas, products, commercialization and asset value. For example, during the upstream game concept and development stage, the Company leads product planning and process management, controlling the source and core value of the supply chain. In the midstream publishing and promotion stage, it manages channels and user acquisition, acting as the organizer of traffic. Downstream operation and value expansion focus on user services and asset enhancement, extending through monetization. Today, Gamehaus is building a global, multi-tiered and creative supply chain network through partnership, investment, customized development, mergers and acquisitions. Under the 2.0 model, the Company can flexibly deploy prominent development teams and creative resources to match different business scenarios and stages, maximizing commercial outcomes. In the zero-to-one creative validation stage (the earliest phase of turning an idea into a workable prototype), Gamehaus plays a role akin to a Hollywood producer, "sourcing" creative options globally, allowing small teams to focus primarily on validating zero-to-one creative prototypes through customized approaches. In the one-to-10 product crafting stage (scaling validated prototypes into polished, premium products), validated prototypes are handed over to more efficient and scalable and scalable development. In the 10-to-100 global expansion stage (growing proven products into large-scale, international franchises), international franchises), international franchises), the 10-to-scale, international franchises), the 10- to more efficient and scalable development stage (growing proven products into largest-to-scale, international franchise), international franchises), the 10, the 10-scale, the 10-scale, international franchises), and scalable development. In the 12-scale, international franchises).