공지 • Nov 06
Intuit Announces Launch of AI Driven Consumer Platform for Year-Round Financial Management and Wealth Optimization
Intuit Inc. announced the new AI and Agentic AI experiences across Credit Karma and TurboTax, together creating the only all-in-one Consumer Platform that seamlessly delivers year-round control of personal finances powering better money outcomes. Intuit’s Consumer Platform offers done-for-you daily finance managementand wealth optimization by predicting and automating actions across credit, debt, money management, wealth building, and tax preparation. Advanced Agentic AI is paired with Human Intelligence (HI) through a nationwide network of 13,000 experts to provide trusted, personalized guidance and actively deliver more money, faster. The Consumer Platform Delivers Three Core Benefits:Done-For-You Experiences Through AI+Human Intelligence (AI+HI): Personalized guidance and money solutions that anticipate needs and get things done for the consumer, minimizing manual effort and maximizing financial results. This includes credit building, maximizing credit card rewards and automatically crafting personalized wealth building and debt pay-down plans. Agentic AI-powered assistants and human experts understand unique tax situations and can take action for filers, guaranteeing the biggest refund without stress or manual data entry. Trusted Advice Through Local AI Concierges and AI Powered Tax Experts: Year-round financial guidance, credit help, and expanded local tax expert support instill confidence in achieving money goals. This encompasses personalized debt pay-down, cashflow, and credit score optimization, as well as accessible in-person and virtual support from AI-matched local tax experts for consumers and small businesses through expanded local presence at TurboTax stores and TurboTax Expert offices. More Money, Faster: The Consumer Platform delivers more money in one place, ranging from helping members establish a credit history or pay off debt, to providing Fast Money options and getting refunds instantly. New Agentic AIassistants and Intuit’s unique combination of Artificial Intelligence + Human Intelligence (AI+HI) transform complicated everyday financial tasks into effortless, done-for-you experiences thatreduce stress, save time, and put more money in customers’ pockets year-round:
Credit Spark: This credit builder turns everyday payments into prosperity and is a game-changer for those who find traditional credit building inaccessible, or are without traditional financial products. Credit Spark allows members to turn everyday payments like rent, utilities, and phone bills into credit-building activity– with no fee or debt. Sharing eligible payments with TransUnion, this done-for-you credit building helps members establish a credit history by allowing up to 24 months of past payments. My Cards: Credit Karma goes beyond helping consumers find the right credit card or loan, it helps members actively maximize rewards for the cards already in their wallet. Now, with My Cards members have a single place to manage their credit cards and get timely, personalized recommendations on spending patterns and expiring benefits, ensuring consumers take full advantage of their cards and capture rewards that often go unrealized. Debt Assistant (Coming Soon): For those overwhelmed by revolving debt, Credit Karma’s Debt Assistant acts as an AI-powered automated debt strategist that meticulously analyzes a members’ finances then automatically crafts and delivers a personalized debt pay-down plan. It makes recommendations on consolidating, refinancing, and tackling high-interest debt. Tax Assistant: To ensure consumers stay in control of their finances year-round and remove their annual tax panic, Credit Karma’s Tax Assistant transforms annual tax filing into ongoing, simple steps. Members with simple tax situations who answer easy, quick questions year-round can have up to 80% of their Tax Year 2025 taxes ready to gocome tax time(taxes typically filed in 2026). Intuit’s AI-powered tax categorization eliminates manual entry by populating Credit Karma data into TurboTax, delivering a truly done-for-you tax filingexperience. Refund Assistant (Coming Soon): When a customer receives their refund, the AI-powered Refund Assistant immediately gives personalized recommendations to crush debt, build an emergency fund, build credit,or invest for the future. Automated Tax Filing: Intuit’s AI tax help is revolutionizing the tax filing experience through effortless done-for-you tax preparation that saves customers invaluable time and guarantees the best value and biggest refund: Eliminate Manual Data Entry: TurboTax saved Americans an astounding 6 million hours last tax season through automated tax filing. By leveraging Generative AI, Intuit nowautomates data entry for 90% of the most commonly used tax forms, including complex 1040s and 1099 Composites. AI automatically ingests tax forms directly from financial institutions such as brokerage firms, eliminating work for taxpayers. Guaranteed Maximum Outcome: An Outcome Maximization Assistantanalyzes millions of data sets to predict and identify potential deductions and credits, including state-specific ones, ensuring maximized tax outcomes. And for those filers looking for a tax expert to meet with in person or virtually, an AI Concierge is an intelligent navigator to help connect with an expert suited to their situation, ensuring everyone embarks on their tax journey with the right tools andmaximum confidence. Cost Basis Adjustment Assistant: Simplifying complicated calculations, this assistant saved customers an average of 50 clicks, and lowered their taxable income by a median increase of $12K during its pilot phase. AI Agents For Businesses & Side hustlers (Coming Soon): Handling the complex categorization required for business income,The Business Expense Maximization Assistantcan import and understand unstructured spreadsheets and categorize expenses according to IRS guidelines, while theIncome Qualification Assistanthelps customers easily categorize their income and file with confidence.