お知らせ • Feb 21
Klaviyo, Inc. Announces Klaviyo B2C CRM
Klaviyo, Inc. announced Klaviyo B2C CRM, the only customer relationship management (CRM) platform built for consumer brands. This marks a major step for Klaviyo as it expands beyond marketing into customer service. The all-in-one platform—made up of Klaviyo Marketing, Klaviyo Analytics, and Klaviyo Service and powered by Klaviyo Data Platform (KDP)—will help brands increase engagement, drive revenue, and build more loyal customer relationships. New product offerings in Klaviyo B2C CRM: Klaviyo Service: Customer Hub will be Klaviyo’s first service product—a signed-in shopper experience created to bring marketing and service together, allowing customers to track orders, manage subscriptions, and discover new products all in one place. Klaviyo Analytics: A new AI-powered product, Marketing Analytics, is designed to help brands better understand customer and purchase behavior and take action faster. Klaviyo Marketing: Expanded tools will help brands run campaigns across multiple channels, personalize outreach, and automate engagement for higher conversions and stronger customer relationships. Inspired by B2B. Built for B2C: Most CRMs were designed for B2B sales cycles, not the fast-moving, high-volume world of B2C. Consumer brands juggle 16+ disconnected tools, making it nearly impossible to get a complete view of their customers and deliver the personalized, frictionless experiences modern shoppers expect. Klaviyo B2C CRM changes that. Powered by Klaviyo Data Platform (KDP), it gives brands a newfound ability to handle huge volumes of data, transactions, and 1:1 relationships at scale, redefining what growth means forconsumer brands. With KDP—and over 350 pre-built integrations and open APIs—brands can connect customer, purchase, and behavioral data from anywhere, store it without expiration,and make it actionable in minutes—no complex set-up, no data silos, just smarter growth. New platform offerings: Klaviyo Service: Introducing Customer Hub, Klaviyo’s first service product: Customer Hub is a signed-in shopper experience on a brand’s online store that turns customer service into a revenue driver by combining support, merchandising, and personalization in one place. Shoppers can track orders, manage subscriptions, start returns, discover new products, and access support. Provide great service the moment someone engages with brand, not just when they have a problem. Switch it on in just a few clicks—requires no developer support. In public beta for Shopify users and expanding to other platforms soon. Early users saw higher account sign-ups, larger orders, and fewer support tickets. Happy Wax, a home fragrance brand, saw a 75% drop in customer support tickets related to tracking orders after implementing Customer Hub, while also increasing repeat purchases. In private beta: AI-powered shopping agent that surfaces the most common customer questions directly on product pages, giving shoppers instant answers and driving more conversions without the need for live support. Klaviyo Analytics: Shorten the distance between insights and action with Marketing Analytics: Available now: Marketing Analyticsis a new tool that gives brands real-time AI-powered insight into customer behavior—so they can take action instantly. Spot high-value and at- isk customers: identify who’s likely to buy and who might churn. Automate outreach based on behavior: trigger campaigns at the perfect moment. Measure marketing impact: see revenue, engagement, and conversions in one view. Coming soon (Second Quarter): Custom Objects is a new way to store and use customer data like loyalty status, pets, or past purchases to make marketing even more personal. Klaviyo Marketing: Expanding channel and campaign capabilities; Klaviyo Marketing will be releasing a number of new features to make omnichannel engagement easier and more effective. Available now: Automated SMS conversations, for deepening customer insights, answering FAQs, recommending products, and driving sales in real time First Quarter: Channel Affinity, for targeting customers on their preferred engagement channels; Second Quarter: Mobile in-app messaging, for boosting retention with personalized messages inside brand apps; Second Quarter: Omnichannel Campaign Builder, for orchestrating campaigns across email, SMS, push, and more from a single dashboard.