お知らせ • Oct 04
EPWK Launch Chinese/English Mall of "Epwk Curated Goods"
EPWK curated goods, light up the surprise of daily life. Recently, the author learned from EPWK, the "first stock of China's crowdsourcing platform" on NASDAQ global market in the United States that the company will launch "EPWK Curated Goods - Creative Physical Commodity Mall" in the next three months, positioned as the "source of new pragmatic life", focusing on digging and providing creative physical goods with excellent design, practical function and emotional resonance, for modern consumers who pursue life quality, and upgrade ordinary daily life into an experience full of surprises and beauty. In the future, EPWK Curated Goods will enter the international market and launch the English version, building a complete and high-quality brand. Guohua Huang, the founder/CEO of EPWK, said that the establishment of "EPWK curated goods" and entering the field of creative physical commodities is one of the matters that the team has planned for years. It includes four aspects of market opportunities: first, the trend of consumption upgrading: consumers change from "buyable" to "buy good" and are willing to pay for design, quality and experience; second, the aesthetic period: in the era of social media, good-looking and shareable products have their own communication attributes; third, emotional consumption demand: in material abundance times, commodities are not only tools, but also carriers and emotional sustenance of personal taste and life attitude; fourth, gift market potential: creative goods are an excellent choice for birthday, anniversary and holiday gifts, and the market is huge. The needs of consumers have not been fully met. The breaking point of EPWK is to find an accurate balance between " popularization" and "nicheization". The company is not as broad as strict selection, nor as high-minded as independent designers. The company are the "curators of life", strict screen users, and provide "new utilitism" curated goods with acceptable prices, ingenious designs and down-to-earth functions. According to the introduction, the target core users of "EPWK curated Goods" mall will be "urban life explorers" who are 25-40 years old, mainly distributed in first- and second-tier cities and have radiating influence on third-tier cities. They are mainly white-collar workers, creative workers, teachers, young managers, etc., and have good educational background and stable income of medium and above. They pay attention to the quality of life: they are willing to pay for improving happiness within their power. The characteristics of these target groups include: aesthetic, appreciation of good design; rational andensible, not only value the practicality of the product when shopping, but also easily moved by its design erguity; willing to share, is the "grass planting machine" in the circle of friends; there is a need to buyifts, often worried about what gifts to give, seeking unique solution. She said that neopragmatism will go beyond "use-only"). The definition of "practicality" is not only the satisfaction of basic functions. For example, a cup that conforms to ergonomics is "old practical", while a cup that is also in line with ergonomics and has a starry sky projection at the bottom of the cup, which can accompany to sleep at ease, is "new practical". It is a combination of "new practical". It is an functional practical + emotional practical + aesthetic practical + aesthetic practical". And the source of new pragmatic life shows that the project is curated, not simply sold: the company are not the stackers of shelves. Like museum curators, the company's "curate" the most worthy part from a large number of goods with a clear theme and aesthetic standards to save the screening cost for users. "We are tired of repeated life, so the company embark on a journey to find curated goods. Mei Feng, the head of EPWK product technology said, EPWK curated goods will maintain the style and taste, rejecting low quality and cheapness.