お知らせ • Feb 18
Amplitude, Inc. Introduces Agentic AI Analytics for the Next Era of Product Experiences
Amplitude, Inc. announced a series of AI agents that continuously analyze product usage, identify what's working and what isn't, and recommend actions to take in real time. The news comes as AI coding assistants from companies like Anthropic, OpenAI, Cursor, and Lovable have made it exponentially easier to create software. But as teams can ship features faster than they can learn what is working for users, the need for AI-first behavioral analytics tools becomes more important than ever. As part of the launch, Amplitude announced a Global Agent, four specialized Agents, and MCP updates that bring behavioral data to where people already work--such as tools from Anthropic, OpenAI,Cursor, Figma, Lovable, Notion, and GitHub. Combined, they make it possible for companies of all sizes to move from insight to action in minutes instead of months. With Global Agent, teams can ask complex questions in plain language and get instant answers. The agent analyzes data, builds dashboards, investigates root causes, and explains what's driving changes across funnels, experiments, segments, and customer journeys. It then recommends what to do next and takes action directly in Amplitude. Four specialized agents--focused on monitoring dashboards, reviewing user sessions, running experiments, and processing feedback--handle the tasks that typically bog product teams down. Dashboard Monitoring Agent - Detects meaningful metric changes within hours, investigates why they happened, and delivers insights and recommended actions via Slack or email. Session Replay Agent - Reviews hundreds of user sessions continuously, spots hidden friction, quantifies revenue impact, and recommends specific fixes. Web Experimentation Agent - Designs and launches experiments, analyzes results, and makes rollout or iteration decisions, all while keeping a human in the loop. AI Feedback Agent - turns unstructured feedback from surveys and support tickets into actionable insights by mapping themes to actual user behavior. Unlike AI tools that simply query a data warehouse, Amplitude's AI agents operate inside a system that is purpose-built for behavioral analytics. This means the agents understand context, not just data, leading to cleaner, more accurate, and more actionable insights. AI Assistants: Ask Claude or ChatGPT to summarize user behavior, pull charts, and answer product or campaign questions using Amplitude data. Development: Validate, debug, and track impact with product context inside Cursor or Claude Code. Add behavioral context to GitHub pull requests. Build and ship AI features with integrated product insights in AWS Kiro. Design & Prototyping: Validate and refine Lovable concepts with product performance and feedback. Identify user friction and generate data-backed prototypes in Figma Make. Product & Collaboration: Analyze and surface product opportunities with Notion agents. Make Amplitude charts and analytics searchable in Atlassian Rovo. Sales & Engagement: Personalize messaging and targeting in Outreach with behavioral signals. Early customers and partners are already seeing impactful results with Amplitude's fully agentic AI analytics platform.