お知らせ • Nov 22
Circus Group Appoints Frank Holtey as New Chief Commercial Officer Circus Group announced the appointment of Frank Holtey as its new Chief Commercial Officer (CCO). Frank Holtey brings more than 30 years of international sales experience and has been part of the company’s management team for the past 1.5 years, where, as Director Global Affairs, he played a key role in building the company’s international operations and developing major key accounts such as REWE. In his new position, Holtey will take on overall responsibility for the commercial strategy of the Circus Group, with a focus on growth, brand positioning, and international expansion. His appointment comes at a time when the company is significantly ramping up its high-volume production, scaling deployments of the CA-1 AI robot with major customers such as REWE and Meta, and simultaneously expanding its commercial activities in the defence sector across Europe. As CCO, Frank Holtey assumes responsibility for Sales & Strategy, Marketing, Partner Relations, and Customer Experience. Dr. Max Schwaller, VP Commercial at Circus and previously Sales Director at market leader Rational, will continue to focus on building new major accounts and business areas in the European market. お知らせ • Jul 21
Circus SE, Annual General Meeting, Aug 25, 2025 Circus SE, Annual General Meeting, Aug 25, 2025, at 09:00 W. Europe Standard Time. お知らせ • Jun 11
Circus Se Announces the Appointment of Sasha Borovik as General Counsel Effective June 11, 2025 Circus SE announced the appointment of Sasha Borovik as General Counsel effective June 11, 2025. A graduate of Harvard Law School with over two decades of global legal and commercial leadership, Borovik has negotiated complex technology, defense, and AI transactions on behalf of major corporations and institutions. His track record spans work with NATO-aligned governments, the UN, and AI leaders shaping next-generation defense infrastructure. At Helsing, Europe’s leading defense AI company, Borovik played a pivotal role as General Counsel and Director of Compliance - not only building the legal function, but also leading the structuring and execution of multiple capital rounds totaling over $800 million to date. His legal leadership was instrumental in navigating dual-use technology regulation, defense contracting, and IP protection in one of Europe’s most strategically important AI
ventures. Prior to Helsing, Borovik served as Senior Director and Lead Counsel for EMEA at Akamai Technologies, and Director of Legal Affairs at Microsoft as a head lawyer for the public sector, where he supported global expansion, strategic partnerships, and high-value commercial transactions across regulated markets. Borovik’s appointment comes as Circus prepares for the launch of its CA-M defense product line, the world’s first autonomous meal supply system designed for defense and critical infrastructure, and ramps up serial production of its core CA-1 system. As the company’s first core defense executive, he will play a critical role in shaping commercial agreements, institutional partnerships, and regulatory strategy across dual-use domains. Borovik holds law degrees from Harvard Law School and Charles University in Prague. He speaks seven languages and is admitted to the bar in both the European Union and the state of New York. お知らせ • Mar 14
Circus SE Appoints Kasper Rørsted to its Board of Advisors Circus SE announced that Kasper Rørsted, former CEO of Adidas and Henkel, is joining its Board of Advisors. Rørsted will contribute his extensive experience in leading some of the world’s most iconic brands and managing complex, high-growth businesses at a global scale. Kasper Rørsted is one of Europe's most accomplished executives, with a proven track record in steering DAX-listed companies and global technology businesses through transformation and growth. As CEO of Adidas (2016–2022), he led the company through a period of significant digital acceleration, operational excellence, and brand elevation, solidifying its place as a global leader in sportswear. Prior to Adidas, Rørsted served as CEO of Henkel (2008–2016), where he drove record performance by globalizing the business and strategically optimizing its portfolio. Earlier in his career, Rørsted held senior leadership roles at Hewlett-Packard, Compaq, and Oracle, bringing decades of experience at the intersection of technology, innovation, and consumer industries. Rørsted currently serves on the Supervisory Board of Siemens AG, Lenovo Group Ltd. (HK) and the Board of A.P. Møller-Mærsk, bringing his strategic expertise to the world’s most respected technology and logistics companies. He is widely recognized for his leadership in scaling complex organizations and building some of the world’s most renowned brands. お知らせ • Feb 17
Hajo Riesenbeck Joins Board of Advisors of Circus SE Circus SE announced that Hajo Riesenbeck is joining its Board of Advisors among leading industry experts in the field of AI, robotics and global growth. Hajo Riesenbeck is a visionary leader with a distinguished career in global strategy, business transformation, and consumer innovation. During his 30-year tenure at McKinsey & Company, he established McKinsey's Marketing & Sales Practice in Europe, driving its significant growth and shaping its strategic impact across industries. He later took on global leadership roles, spearheading McKinsey’s external and internal communications while advising some of the world’s most influential brands. His deep expertise in scaling businesses and optimizing market strategies will be instrumental in accelerating Circus' global expansion. Beyond his corporate leadership, Riesenbeck has been a passionate advocate for sustainability and social responsibility. As a long-time supporter and Board of Trustees member of Welthungerhilfe, he has been deeply committed to ensuring balanced nutrition is accessible to all. His work in addressing global food insecurity aligns perfectly with Circus' mission to use AI and robotics to minimize food waste and increase efficiency in food production worldwide. Hajo Riesenbeck’s appointment reinforces Circus SE’s dedication to assembling world-class advisors who bring visionary leadership and transformative expertise. As the company scales its operations and prepares for its international rollout, his strategic insights will play a critical role in shaping Circus’ future and ensuring its continued leadership in AI-powered food robotics. Hajo Riesenbeck is a seasoned business consultant and the Managing Director of Riesenbeck-Investment & Consulting GmbH, a firm he founded in 2009 to support small and midsized companies with his extensive consulting expertise. His professional journey began at Unilever, where he worked as a Product Manager in the detergents sector. In 1979, he joined McKinsey & Company, focusing on the consumer goods, retail, and media sectors. From 1986 to 1993, he led these sectors in Germany. Concurrently, he established McKinsey's Marketing & Sales Practice in Europe, contributing to its significant growth. He also co-authored the bestseller "Power Brands (Marketing made to measure)", which features many of the concepts developed during this time. From 2003 until 2009, he was responsible for McKinsey's global external and internal communications. In addition to his professional endeavors, Riesenbeck is committed to philanthropic activities. He serves on the Board of Trustees of Welthungerhilfe (International Hunger Relief), contributing his expertise to combat global hunger. Throughout his career, Hajo Riesenbeck has demonstrated a profound commitment to business excellence and social responsibility, leveraging his extensive experience to drive growth and positive change across various sectors. 