お知らせ • Feb 23
Hanshow Showcases the Future of Retail with Its Store Digital Twin Solutions At Euroshop 2026
Hanshow announced its participation at EuroShop 2026, where it will showcase its latest Store Digital Twin solutions, designed to help retailers and brands transform in-store operations from proactive management to predictive, data-driven execution. As retail environments grow increasingly complex, manual processes and retrospective analysis are no longer sufficient. In this context, real-time data, AI, and connected infrastructure have become the foundation for efficient operations, precise execution, and sustainable profitability in physical stores. At EuroShop 2026, Hanshow will present its Store Digital Twin solutions, built on NexShelf as the intelligent shelf foundation and Smart Cart, part of its NexConnect solutions, as a key enabler of shopping experience and engagement. By bringing proven advantages of online shopping, such as personalization, real-time recommendations, and data-driven engagement into the physical store, Smart Cart helps retailers deliver a more seamless, intuitive, and engaging shopping experience offline. Within the NexShelf solution, Nebular Ultra, Hanshow's latest generation of ESLs, serving as the cornerstone of the Store Digital Twin by anchoring shelves and products to real-time location intelligence at scale. NexShelf: Turning the Shelf into the Foundation of the Store Digital Twin: Despite decades of retail evolution, the shelf remains the primary moment of truth for purchasing decisions and one of the least digitized areas of the store. NexShelf addresses this long-standing blind spot by transforming each shelf into a measurable, connected digital asset. Interconnected with Nebular Ultra ESLs and AI cameras, NexShelf enables centimeter-level product location intelligence, real-time detection of out-of-stocks, monitoring of planogram compliance, and instant updating of product information. By making shelf conditions visible, measurable, and actionable, NexShelf provides the ground-truth data required to accurately mirror physical store conditions within a Store Digital Twin environment, turning the shelf into a true store operational cockpit. An Infrastructure Designed for Large-Scale Deployment: NexShelf is powered by Hanshow's HiLPC communication protocol, a low-power, highly reliable infrastructure purpose-built for large-scale retail environments. Designed to support dense shelf deployments and continuous real-time data transmission, HiLPC ensures stable performance across entire store networks while minimizing energy consumption and infrastructure complexity. With open integration capabilities, NexShelf seamlessly connects with existing store systems, cloud platforms, and future in-store technologies, delivering one of the lowest total costs of ownership for large-scale shelf digitalization. By capturing real-time in-store positioning, Smart Cart completes the "people" dimension of the Digital Twin while seamlessly linking with shelf- and product-level data from NexShelf. As shoppers move through the store, Smart Cart enables real-time interaction with pricing, promotions, and product information, supporting guided item finding, basket tracking, and self-checkout. This reduces friction and shopping time while delivering a more intuitive in-store experience. For retailers and brands, Smart Cart unlocks commercial and operational value. By linking shopper location with live shelf data and ESLs, it enables location-based promotions and in-store retail media activation at the point of decision, increasing basket value and unlocking new Retail Media Network monetization opportunities. Reduced reliance on traditional checkout counters also improves store efficiency and staff deployment. Continuous location and behavior data from Smart Cart further enrich the Store Digital Twin with insights into traffic patterns, dwell time, and shopper engagement, enabling data-driven optimization of store layout, assortment, and execution. Integrated positioning, AI-assisted monitoring, and electronic locking mechanisms also strengthen asset protection and loss prevention without compromising the shopping experience. By connecting real-time shopper behavior with shelf execution, product availability, and spatial context, Smart Cart closes the loop between people, products, and space within the Store Digital Twin--enabling data-driven, AI-powered store operations.