Reported Earnings • May 22
First quarter 2026 earnings released: CN¥0.13 loss per share (vs CN¥1.09 loss in 1Q 2025) First quarter 2026 results: CN¥0.13 loss per share (improved from CN¥1.09 loss in 1Q 2025). Revenue: CN¥2.38b (up 15% from 1Q 2025). Net loss: CN¥7.46m (loss narrowed 88% from 1Q 2025). Revenue is forecast to grow 5.8% p.a. on average during the next 3 years, compared to a 16% growth forecast for the Multiline Retail industry in Europe. Over the last 3 years on average, earnings per share has increased by 42% per year but the company’s share price has fallen by 17% per year, which means it is significantly lagging earnings. Board Change • May 20
Less than half of directors are independent Following the recent departure of a director, there are only 3 independent directors on the board. The company's board is composed of: 3 independent directors. 4 non-independent directors. Independent Director Steve Hsia was the last independent director to join the board, commencing their role in 2016. The company's minority of independent directors is a risk according to the Simply Wall St Risk Model. Annonce • May 08
Baozun Inc. to Report Q1, 2026 Results on May 20, 2026 Baozun Inc. announced that they will report Q1, 2026 results Pre-Market on May 20, 2026 Annonce • Apr 25
Baozun Inc., Annual General Meeting, May 15, 2026 Baozun Inc., Annual General Meeting, May 15, 2026. Annonce • Mar 11
Baozun Inc. to Report Q4, 2025 Results on Mar 25, 2026 Baozun Inc. announced that they will report Q4, 2025 results Pre-Market on Mar 25, 2026 Annonce • Nov 11
Baozun Inc. to Report Q3, 2025 Results on Nov 25, 2025 Baozun Inc. announced that they will report Q3, 2025 results Pre-Market on Nov 25, 2025 Annonce • Aug 14
Baozun Inc. to Report Q2, 2025 Results on Aug 28, 2025 Baozun Inc. announced that they will report Q2, 2025 results Pre-Market on Aug 28, 2025 Annonce • May 07
Baozun Inc. to Report Q1, 2025 Results on May 21, 2025 Baozun Inc. announced that they will report Q1, 2025 results Pre-Market on May 21, 2025 Annonce • Apr 24
Baozun Inc., Annual General Meeting, May 19, 2025 Baozun Inc., Annual General Meeting, May 19, 2025. Annonce • Mar 06
Baozun Inc. to Report Q4, 2024 Results on Mar 20, 2025 Baozun Inc. announced that they will report Q4, 2024 results Pre-Market on Mar 20, 2025 Board Change • Dec 30
Insufficient new directors No new directors have joined the board in the last 3 years. The company's board is composed of: No new directors. No experienced directors. 6 highly experienced directors. Independent Director Steve Hsia was the last director to join the board, commencing their role in 2016. The company’s insufficient board refreshment is considered a risk according to the Simply Wall St Risk Model. Annonce • Nov 07
Baozun Inc. to Report Q3, 2024 Results on Nov 21, 2024 Baozun Inc. announced that they will report Q3, 2024 results Pre-Market on Nov 21, 2024 Buy Or Sell Opportunity • Sep 26
Now 22% undervalued after recent price drop Over the last 90 days, the stock has fallen 2.7% to €2.16. The fair value is estimated to be €2.78, however this is not to be taken as a buy recommendation but rather should be used as a guide only. Revenue has declined by 3.2% over the last 3 years. Meanwhile, the company became loss making. Revenue is forecast to grow by 5.2% in a year. Earnings are forecast to grow by 84% in the next year. Reported Earnings • Aug 29
Second quarter 2024 earnings released: CN¥0.51 loss per share (vs CN¥0.34 loss in 2Q 2023) Second quarter 2024 results: CN¥0.51 loss per share (further deteriorated from CN¥0.34 loss in 2Q 2023). Revenue: CN¥2.39b (up 3.1% from 2Q 2023). Net loss: CN¥30.6m (loss widened 53% from 2Q 2023). Revenue is forecast to grow 4.8% p.a. on average during the next 3 years, compared to a 10% growth forecast for the Multiline Retail industry in Europe. Over the last 3 years on average, earnings per share has fallen by 39% per year but the company’s share price has fallen by 56% per year, which means it is performing significantly worse than earnings. Annonce • Aug 14
Baozun Inc. to Report Q2, 2024 Results on Aug 28, 2024 Baozun Inc. announced that they will report Q2, 2024 results Pre-Market on Aug 28, 2024 Annonce • Jun 19
Baozun Inc. Announces Appointment of Jun Wang as Director Baozun Inc. in relation to appointment of directors dated June 14, 2024. The Company would like to provide the following additional information in relation to the biographical details of Dr. Jun Wang ("Dr. Wang"): Dr. Wang served as a non-executive director of Mulsanne Group Holding Limited from August 2019 to March 2022 and a director of Secoo Holding Limited from July 2020 to April 2022. Annonce • May 31
Baozun Inc. Announces Resignation of Yang Liu as Director The board of directors of the Baozun Inc. announced that with effect from May 30, 2024, Ms. Yang Liu has resigned as a Director due to shareholding changes of Alibaba Investment Limited in the Company. Reported Earnings • May 30
First quarter 2024 earnings released: CN¥1.10 loss per share (vs CN¥1.42 loss in 1Q 2023) First quarter 2024 results: CN¥1.10 loss per share (improved from CN¥1.42 loss in 1Q 2023). Revenue: CN¥1.98b (up 4.9% from 1Q 2023). Net loss: CN¥66.6m (loss narrowed 20% from 1Q 2023). Revenue is forecast to grow 5.0% p.a. on average during the next 3 years, compared to a 8.7% growth forecast for the Multiline Retail industry in Europe. Over the last 3 years on average, the company's share price growth rate has exceeded its earnings growth rate by 9 percentage points per year, which is a significant difference in performance. Annonce • May 16
Baozun Inc. to Report Q1, 2024 Results on May 28, 2024 Baozun Inc. announced that they will report Q1, 2024 results Pre-Market on May 28, 2024 Annonce • May 12
Baozun Inc., Annual General Meeting, Jun 12, 2024 Baozun Inc., Annual General Meeting, Jun 12, 2024, at 14:00 China Standard Time. Location: Unit 1701-1707 & 1716, 17/F., BEA Tower Millennium City 5, 418 Kwun Tong Road, Kwun Tong, Hong Kong Kwun Tong Hong Kong Agenda: To receive, consider and adopt the audited consolidated financial statements for the year ended December 31, 2023 together with the report of the directors of the Company (the “Directors”) and the independent auditor’s report; to re-elect the retiring Directors; to authorize the board of Directors (the “Board”) to fix the Directors’ fees; to re-appoint Deloitte Touche Tohmatsu as auditor of the Company and authorize the Board to fix its remuneration; and to consider other matters. Reported Earnings • Apr 21
Full year 2023 earnings released: CN¥4.68 loss per share (vs CN¥10.69 loss in FY 2022) Full year 2023 results: CN¥4.68 loss per share (improved from CN¥10.69 loss in FY 2022). Revenue: CN¥8.81b (up 4.9% from FY 2022). Net loss: CN¥278.4m (loss narrowed 57% from FY 2022). Revenue is forecast to grow 4.9% p.a. on average during the next 3 years, compared to a 8.5% growth forecast for the Multiline Retail industry in Europe. Over the last 3 years on average, the company's share price growth rate has exceeded its earnings growth rate by 28 percentage points per year, which is a significant difference in performance. Annonce • Apr 20
Baozun Inc. Announces Change of Chief Financial Officer The board of directors of Baozun Inc. announced that Mr. Arthur Yu ("Mr. Yu") has resigned as the chief financial officer of the Company (the "Chief Financial Officer") with effect from April 19, 2024, as he will retain and focus on his role as the president of the Company's E-commerce business. The Board further announced that Ms. Catherine Zhu (Ms. Zhu) has been appointed as the Chief Financial Officer with effect from April 19, 2024. Ms. Catherine Zhu is a seasoned finance executive with extensive experience in leading finance operations across diverse industries. She joined Baozun in 2020 as Director of Finance, held a number of positions with the Company thereafter and currently serves as Vice President of Finance. Before joining Baozun, Catherine held key roles in various organizations from 2013 to 2020, including IBR Ltd., Cue & Co., Xperience Communications (Shanghai) Co. Ltd., Porsche Centre Shanghai Waigaoqiao Limited and Lend Lease Project Management & Construction (Shanghai) Co Ltd. She started her career at KPMG Shanghai as an Audit Manager from 2005 to 2013. Catherine holds a bachelor's degree in Business Administration from Shanghai International Studies University and is certified by the Chinese Institute of Certified Public Accountants (CICPA) and holds a Certified Internal Auditor (CIA) certificate. New Risk • Apr 05
New minor risk - Shareholder dilution The company's shareholders have been diluted in the past year. Increase in shares outstanding: 3.0% This is considered a minor risk. Shareholder dilution occurs when there is an increase in the number of shares on issue that is not proportionally distributed between all shareholders. Often due to the company raising equity capital or some options being converted into stock. All else being equal, if there are more shares outstanding then each existing share will be entitled to a lower proportion of the company's total earnings, thus reducing earnings per share (EPS). While dilution might not always result in lower EPS (like if the company is using the capital to fund an EPS accretive acquisition) in a lot cases it does, along with lower dividends per share and less voting power at shareholder meetings. Currently, the following risks have been identified for the company: Major Risk Share price has been highly volatile over the past 3 months (11% average weekly change). Minor Risk Shareholders have been diluted in the past year (3.0% increase in shares outstanding). Breakeven Date Change • Mar 22
Forecast breakeven date pushed back to 2025 The 10 analysts covering Baozun previously expected the company to break even in 2024. New consensus forecast suggests losses will reduce by 44% to 2024. The company is expected to make a profit of CN¥184.7m in 2025. Average annual earnings growth of 76% is required to achieve expected profit on schedule. Reported Earnings • Mar 22
Full year 2023 earnings released: CN¥4.68 loss per share (vs CN¥10.69 loss in FY 2022) Full year 2023 results: CN¥4.68 loss per share (improved from CN¥10.69 loss in FY 2022). Revenue: CN¥8.81b (up 4.9% from FY 2022). Net loss: CN¥278.4m (loss narrowed 57% from FY 2022). Revenue is forecast to grow 6.3% p.a. on average during the next 3 years, compared to a 8.7% growth forecast for the Multiline Retail industry in Europe. Over the last 3 years on average, the company's share price growth rate has exceeded its earnings growth rate by 30 percentage points per year, which is a significant difference in performance. Annonce • Mar 08
Baozun Inc. to Report Q4, 2023 Results on Mar 21, 2024 Baozun Inc. announced that they will report Q4, 2023 results Pre-Market on Mar 21, 2024 Buy Or Sell Opportunity • Feb 29
Now 21% undervalued after recent price drop Over the last 90 days, the stock has fallen 12% to €2.14. The fair value is estimated to be €2.72, however this is not to be taken as a buy recommendation but rather should be used as a guide only. Revenue has been flat over the last 3 years. Meanwhile, the company became loss making. Revenue is forecast to grow by 9.0% in a year. Earnings are forecast to grow by 99% in the next year. New Risk • Feb 07
New major risk - Share price stability The company's share price has been highly volatile over the past 3 months. It is more volatile than 90% of German stocks, typically moving 10% a week. This is considered a major risk. Share price volatility increases the risk of potential losses in the short-term as the stock tends to have larger drops in price more frequently than other stocks. It may also indicate the stock is highly sensitive to market conditions or economic conditions rather than being sensitive to its own business performance, which may also be inconsistent. Currently, the following risks have been identified for the company: Major Risk Share price has been highly volatile over the past 3 months (10% average weekly change). Minor Risk Shareholders have been diluted in the past year (2.7% increase in shares outstanding). Annonce • Jan 25
Baozun Inc. to Report Fiscal Year 2023 Results on Mar 31, 2024 Baozun Inc. announced that they will report fiscal year 2023 results on Mar 31, 2024 Annonce • Jan 24
Baozun Inc. (NasdaqGS:BZUN) announces an Equity Buyback for $20 million worth of its shares. Baozun Inc. (NasdaqGS:BZUN) announces a share repurchase program. Under the program, the company will repurchase up to $20 million worth of its outstanding (i) American depositary shares, each representing three Class A ordinary shares, and/or (ii) Class A ordinary shares. The company plans to fund repurchases from its existing cash balance. The repurchase program will be valid for 12 months. Reported Earnings • Nov 24
Third quarter 2023 earnings released: CN¥2.12 loss per share (vs CN¥2.88 loss in 3Q 2022) Third quarter 2023 results: CN¥2.12 loss per share (improved from CN¥2.88 loss in 3Q 2022). Revenue: CN¥1.82b (up 4.7% from 3Q 2022). Net loss: CN¥126.4m (loss narrowed 25% from 3Q 2022). Revenue is forecast to grow 7.7% p.a. on average during the next 3 years, compared to a 9.0% growth forecast for the Multiline Retail industry in Europe. Over the last 3 years on average, the company's share price growth rate has exceeded its earnings growth rate by 44 percentage points per year, which is a significant difference in performance. Annonce • Nov 09
Baozun Inc. to Report Q3, 2023 Results on Nov 22, 2023 Baozun Inc. announced that they will report Q3, 2023 results Pre-Market on Nov 22, 2023 New Risk • Nov 08
New minor risk - Shareholder dilution The company's shareholders have been diluted in the past year. Increase in shares outstanding: 2.3% This is considered a minor risk. Shareholder dilution occurs when there is an increase in the number of shares on issue that is not proportionally distributed between all shareholders. Often due to the company raising equity capital or some options being converted into stock. All else being equal, if there are more shares outstanding then each existing share will be entitled to a lower proportion of the company's total earnings, thus reducing earnings per share (EPS). While dilution might not always result in lower EPS (like if the company is using the capital to fund an EPS accretive acquisition) in a lot cases it does, along with lower dividends per share and less voting power at shareholder meetings. Currently, the following risks have been identified for the company: Minor Risks Share price has been volatile over the past 3 months (8.2% average weekly change). Shareholders have been diluted in the past year (2.3% increase in shares outstanding). New Risk • Nov 07
New minor risk - Shareholder dilution The company's shareholders have been diluted in the past year. Increase in shares outstanding: 2.3% This is considered a minor risk. Shareholder dilution occurs when there is an increase in the number of shares on issue that is not proportionally distributed between all shareholders. Often due to the company raising equity capital or some options being converted into stock. All else being equal, if there are more shares outstanding then each existing share will be entitled to a lower proportion of the company's total earnings, thus reducing earnings per share (EPS). While dilution might not always result in lower EPS (like if the company is using the capital to fund an EPS accretive acquisition) in a lot cases it does, along with lower dividends per share and less voting power at shareholder meetings. Currently, the following risks have been identified for the company: Minor Risks Share price has been volatile over the past 3 months (8.3% average weekly change). Shareholders have been diluted in the past year (2.3% increase in shares outstanding). New Risk • Oct 08
New minor risk - Shareholder dilution The company's shareholders have been diluted in the past year. Increase in shares outstanding: 2.3% This is considered a minor risk. Shareholder dilution occurs when there is an increase in the number of shares on issue that is not proportionally distributed between all shareholders. Often due to the company raising equity capital or some options being converted into stock. All else being equal, if there are more shares outstanding then each existing share will be entitled to a lower proportion of the company's total earnings, thus reducing earnings per share (EPS). While dilution might not always result in lower EPS (like if the company is using the capital to fund an EPS accretive acquisition) in a lot cases it does, along with lower dividends per share and less voting power at shareholder meetings. Currently, the following risks have been identified for the company: Major Risk Share price has been highly volatile over the past 3 months (9.6% average weekly change). Minor Risk Shareholders have been diluted in the past year (2.3% increase in shares outstanding). Reported Earnings • Aug 28
Second quarter 2023 earnings released: CN¥0.34 loss per share (vs CN¥1.26 loss in 2Q 2022) Second quarter 2023 results: CN¥0.34 loss per share (improved from CN¥1.26 loss in 2Q 2022). Revenue: CN¥2.32b (up 9.3% from 2Q 2022). Net loss: CN¥20.0m (loss narrowed 74% from 2Q 2022). Revenue is forecast to grow 9.7% p.a. on average during the next 3 years, compared to a 9.5% growth forecast for the Multiline Retail industry in Europe. Over the last 3 years on average, the company's share price growth rate has exceeded its earnings growth rate by 53 percentage points per year, which is a significant difference in performance. New Risk • Aug 23
New major risk - Share price stability The company's share price has been highly volatile over the past 3 months. It is more volatile than 90% of German stocks, typically moving 9.3% a week. This is considered a major risk. Share price volatility increases the risk of potential losses in the short-term as the stock tends to have larger drops in price more frequently than other stocks. It may also indicate the stock is highly sensitive to market conditions or economic conditions rather than being sensitive to its own business performance, which may also be inconsistent. This is currently the only risk that has been identified for the company. Annonce • Aug 15
Baozun Inc. to Report Q2, 2023 Results on Aug 28, 2023 Baozun Inc. announced that they will report Q2, 2023 results Pre-Market on Aug 28, 2023 Reported Earnings • May 26
First quarter 2023 earnings released: CN¥0.002 loss per share (vs CN¥1.87 loss in 1Q 2022) First quarter 2023 results: CN¥0.002 loss per share (improved from CN¥1.87 loss in 1Q 2022). Revenue: CN¥1.98b (flat on 1Q 2022). Net loss: CN¥122.4m (flat on 1Q 2022). Revenue is forecast to grow 8.4% p.a. on average during the next 3 years, compared to a 13% growth forecast for the Multiline Retail industry in Europe. Over the last 3 years on average, the company's share price growth rate has exceeded its earnings growth rate by 51 percentage points per year, which is a significant difference in performance. Annonce • May 26
An unknown buyer acquired Baobida IOT Technology (Suzhou) Co., Ltd from Baozun Inc. (NasdaqGS:BZUN). An unknown buyer acquired Baobida IOT Technology (Suzhou) Co., Ltd from Baozun Inc. (NasdaqGS:BZUN) in third quarter of 2022.
An unknown buyer completed the acquisition of Baobida IOT Technology (Suzhou) Co., Ltd from Baozun Inc. (NasdaqGS:BZUN) in third quarter of 2022. Annonce • May 16
Baozun Inc., Annual General Meeting, Jun 15, 2023 Baozun Inc., Annual General Meeting, Jun 15, 2023, at 14:00 China Standard Time. Location: Unit 1701-1707 & 1716, 17/F., BEA Tower Millennium City 5 418 Kwun Tong Road, Kwun Tong, Hong Kong Kwun Tong Hong Kong Agenda: To receive, consider and adopt the audited consolidated financial statements for the year ended 31 December 2022 together with the report of the directors of the Company and the independent auditor ’s report; to consider directorate reelections; to authorize the board of Directors to fix the Directors’ fees; to re-appoint Deloitte Touche Tohmatsu as auditor of the Company and authorize the Board to fix its remuneration; and to consider other matters. Annonce • May 13
Baozun Inc. to Report Q1, 2023 Results on May 25, 2023 Baozun Inc. announced that they will report Q1, 2023 results Pre-Market on May 25, 2023 Annonce • May 12
Baozun Inc. Announces Board Changes The board of directors of Baozun Inc. announced that Ms. Bin Yu has resigned as an independent Director, the chairman of the audit committee (the Audit Committee) and a member of each of the compensation committee (the Compensation Committee) and the nominating and corporate governance committee (the Nominating and Corporate Governance Committee) of the Company with effect from May 11, 2023, as she will join the Company as a consultant. Ms. Yu has confirmed that she has no disagreement with the Board and there is no matter in relation to her resignation that needs to be brought to the attention of the shareholders of the Company and The Stock Exchange of Hong Kong Limited. The Board further announced that with effect from May 11, 2023, (i) Mr. Benjamin Changqing Ye, an independent Director, was re-designated from a member of the Audit Committee to the chairman of the Audit Committee; (ii) Mr. Ye was appointed as a member of each of the Compensation Committee and the Nominating and Corporate Governance Committee; (iii) Mr. Steve Hsien-Chieng Hsia, an independent Director, was appointed as a member of the Audit Committee. Reported Earnings • Mar 23
Full year 2022 earnings released: CN¥10.69 loss per share (vs CN¥3.05 loss in FY 2021) Full year 2022 results: CN¥10.69 loss per share (further deteriorated from CN¥3.05 loss in FY 2021). Revenue: CN¥8.40b (down 11% from FY 2021). Net loss: CN¥653.3m (loss widened 197% from FY 2021). Over the last 3 years on average, the company's share price growth rate has exceeded its earnings growth rate by 62 percentage points per year, which is a significant difference in performance. Annonce • Feb 01
Baozun Inc. (NasdaqGS:BZUN) completed the acquisition of Gap (Shanghai) Commercial Co., Ltd and Gap Taiwan Limited from The Gap, Inc. (NYSE:GPS) and Gap (UK Holdings) Limited. Baozun Inc. (NasdaqGS:BZUN) signed definitive agreements to acquire Gap (Shanghai) Commercial Co., Ltd and Gap Taiwan Limited from The Gap, Inc. (NYSE:GPS) and Gap (UK Holdings) Limited for $50 million on November 8, 2022. The consideration is paid in an all cash transaction. The consideration will be financed by the internal resources of the Group. Gap (Shanghai) Commercial reported a net loss of $-0.040 million in December 31, 2021 and Gap Taiwan Limited reported a net loss of -0.01 million in January 29, 2022. The debt restructuring for Gap Shangai and Gap Taiwan has been completed. The relevant government approval in respect of the Gap Taiwan Limited Transfer shall have been obtained, and Completion in relation to Gap (Shanghai) Commercial Transfer shall have taken place. The transaction is expected to complete in first half of 2023. Morgan Stanley is advising Gap on both divestitures & acted as financial advisor to Gap (Shanghai) Commercial Co., Ltd and Gap Taiwan Limited from The Gap, Inc. (NYSE:GPS) and Gap (UK Holdings) Limited.
Baozun Inc. (NasdaqGS:BZUN) completed the acquisition of Gap (Shanghai) Commercial Co., Ltd and Gap Taiwan Limited from The Gap, Inc. (NYSE:GPS) and Gap (UK Holdings) Limited on February 1, 2023. Greater China will become part of the Baozun group, under the business line of Baozun Brand Management, led by Sandrine Zerbib, President of Baozun Brand Management. Wing Xiao, the Head of Operations at Baozun Brand Management will be the CEO as Gap Greater China with immediate effect. Reported Earnings • Nov 30
Third quarter 2022 earnings released: CN¥2.88 loss per share (vs CN¥4.00 loss in 3Q 2021) Third quarter 2022 results: CN¥2.88 loss per share (improved from CN¥4.00 loss in 3Q 2021). Revenue: CN¥1.74b (down 8.3% from 3Q 2021). Net loss: CN¥168.9m (loss narrowed 42% from 3Q 2021). Revenue is forecast to grow 12% p.a. on average during the next 3 years, compared to a 15% growth forecast for the Online Retail industry in Germany. Over the last 3 years on average, the company's share price growth rate has exceeded its earnings growth rate by 39 percentage points per year, which is a significant difference in performance. Annonce • Nov 17
Baozun Inc. to Report Q3, 2022 Results on Nov 29, 2022 Baozun Inc. announced that they will report Q3, 2022 results Pre-Market on Nov 29, 2022 Board Change • Nov 16
Insufficient new directors There is 1 new director who has joined the board in the last 3 years. The company's board is composed of: 1 new director. 4 experienced directors. 3 highly experienced directors. Director Liu Yang was the last director to join the board, commencing their role in 2021. The company’s insufficient board refreshment is considered a risk according to the Simply Wall St Risk Model. Reported Earnings • Aug 24
Second quarter 2022 earnings released: CN¥1.15 loss per share (vs CN¥1.08 profit in 2Q 2021) Second quarter 2022 results: CN¥1.15 loss per share (down from CN¥1.08 profit in 2Q 2021). Revenue: CN¥2.12b (down 7.9% from 2Q 2021). Net loss: CN¥77.8m (down 198% from profit in 2Q 2021). Over the next year, revenue is forecast to grow 15%, compared to a 36% growth forecast for the Online Retail industry in Germany. Over the last 3 years on average, the company's share price growth rate has exceeded its earnings growth rate by 34 percentage points per year, which is a significant difference in performance. Annonce • Aug 10
Baozun Inc. to Report Q2, 2022 Results on Aug 23, 2022 Baozun Inc. announced that they will report Q2, 2022 results Pre-Market on Aug 23, 2022 Annonce • May 28
Baozun Inc., Annual General Meeting, Jun 27, 2022 Baozun Inc., Annual General Meeting, Jun 27, 2022, at 14:00 Singapore Standard Time. Location: 7 Temasek Boulevard, Level 32 Suntec Tower One Singapore Singapore Agenda: To consider the appointment of deloitte touche tohmatsu certified public accountants llp and deloitte touche tohmatsu as the company's independent registered public accounting firm and the company's independent auditor, respectively, to audit the company's consolidated financial statements to be filed with the u.s. securities and exchange commission and the stock exchange of hong kong limited, respectively, for the year ending December 31, 2022 and the authorization for the directors of the company to determine the remuneration of the company's independent registered public accounting firm and the company's independent auditor be authorized, approved and ratified; to consider Yang Liu be re-elected as a director of the company; and to transact other business. Annonce • May 13
Baozun Inc. to Report Q1, 2022 Results on May 26, 2022 Baozun Inc. announced that they will report Q1, 2022 results Pre-Market on May 26, 2022 Reported Earnings • May 02
Full year 2021 earnings released: CN¥3.05 loss per share (vs CN¥6.82 profit in FY 2020) Full year 2021 results: CN¥3.05 loss per share (down from CN¥6.82 profit in FY 2020). Revenue: CN¥9.40b (up 6.2% from FY 2020). Net loss: CN¥219.8m (down 152% from profit in FY 2020). Over the next year, revenue is forecast to grow 8.4%, compared to a 31% growth forecast for the retail industry in Germany. Over the last 3 years on average, earnings per share has fallen by 29% per year but the company’s share price has fallen by 44% per year, which means it is performing significantly worse than earnings. Board Change • Apr 27
Insufficient new directors There is 1 new director who has joined the board in the last 3 years. The company's board is composed of: 1 new director. 5 experienced directors. 2 highly experienced directors. Director Liu Yang was the last director to join the board, commencing their role in 2021. The company’s insufficient board refreshment is considered a risk according to the Simply Wall St Risk Model. Buying Opportunity • Apr 05
Now 20% undervalued after recent price drop Over the last 90 days, the stock is down 31%. The fair value is estimated to be €10.03, however this is not to be taken as a buy recommendation but rather should be used as a guide only. Revenue has grown by 19% over the last 3 years. Meanwhile, the company became loss making. Reported Earnings • Mar 11
Full year 2021 earnings: Revenues and EPS in line with analyst expectations Full year 2021 results: CN¥3.04 loss per share (down from CN¥6.82 profit in FY 2020). Revenue: CN¥9.40b (up 6.2% from FY 2020). Net loss: CN¥219.8m (down 152% from profit in FY 2020). Revenue was in line with analyst estimates. Over the next year, revenue is forecast to grow 15%, compared to a 43% growth forecast for the retail industry in Germany. Over the last 3 years on average, earnings per share has fallen by 29% per year but the company’s share price has fallen by 40% per year, which means it is performing significantly worse than earnings. Annonce • Feb 25
Baozun Inc. to Report Q4, 2021 Results on Mar 10, 2022 Baozun Inc. announced that they will report Q4, 2021 results Pre-Market on Mar 10, 2022 Reported Earnings • Dec 01
Third quarter 2021 earnings: EPS in line with expectations, revenues disappoint Third quarter 2021 results: CN¥4.00 loss per share (down from CN¥1.10 profit in 3Q 2020). Revenue: CN¥1.90b (up 3.8% from 3Q 2020). Net loss: CN¥292.5m (down CN¥357.1m from profit in 3Q 2020). Revenue missed analyst estimates by 1.6%. Over the next year, revenue is forecast to grow 21%, compared to a 53% growth forecast for the industry in Germany. Over the last 3 years on average, earnings per share has fallen by 4% per year but the company’s share price has fallen by 28% per year, which means it is performing significantly worse than earnings. Reported Earnings • Dec 01
Third quarter 2021 earnings: EPS in line with expectations, revenues disappoint Third quarter 2021 results: CN¥4.00 loss per share (down from CN¥1.10 profit in 3Q 2020). Revenue: CN¥1.90b (up 3.8% from 3Q 2020). Net loss: CN¥292.5m (down CN¥357.1m from profit in 3Q 2020). Revenue missed analyst estimates by 1.6%. Over the next year, revenue is forecast to grow 21%, compared to a 53% growth forecast for the industry in Germany. Over the last 3 years on average, earnings per share has fallen by 4% per year but the company’s share price has fallen by 28% per year, which means it is performing significantly worse than earnings. Annonce • Dec 01
Baozun Inc. (NasdaqGS:BZUN) announces an Equity Buyback for $50 million worth of its shares. Baozun Inc. (NasdaqGS:BZUN) announces a share repurchase program. Under the program, the company will repurchase up to $50 million worth of its outstanding (i) American depositary shares, each representing three Class A ordinary shares, and/or (ii) Class A ordinary shares. The company plans to fund repurchases from its existing cash balance. The repurchase program will be valid for 12 months. Valuation Update With 7 Day Price Move • Oct 11
Investor sentiment improved over the past week After last week's 16% share price gain to €16.25, the stock trades at a forward P/E ratio of 20x. Average forward P/E is 34x in the Online Retail industry in Germany. Total loss to shareholders of 51% over the past three years. Simply Wall St's valuation model estimates the intrinsic value at €30.02 per share. Valuation Update With 7 Day Price Move • Sep 17
Investor sentiment deteriorated over the past week After last week's 15% share price decline to €16.65, the stock trades at a forward P/E ratio of 21x. Average forward P/E is 40x in the Online Retail industry in Germany. Total loss to shareholders of 60% over the past three years. Simply Wall St's valuation model estimates the intrinsic value at €27.11 per share. Reported Earnings • Aug 20
Second quarter 2021 earnings released: EPS CN¥2.04 (vs CN¥2.04 in 2Q 2020) The company reported a solid second quarter result with improved earnings and revenues, although profit margins were weaker. Second quarter 2021 results: Revenue: CN¥4.61b (up 114% from 2Q 2020). Net income: CN¥159.5m (up 33% from 2Q 2020). Profit margin: 3.5% (down from 5.6% in 2Q 2020). The decrease in margin was driven by higher expenses. Over the last 3 years on average, earnings per share has increased by 13% per year but the company’s share price has fallen by 29% per year, which means it is significantly lagging earnings. Valuation Update With 7 Day Price Move • Jul 24
Investor sentiment deteriorated over the past week After last week's 18% share price decline to CN¥23.00, the stock trades at a forward P/E ratio of 22x. Average forward P/E is 48x in the Online Retail industry in Germany. Total loss to shareholders of 58% over the past three years. Executive Departure • Jul 23
Director Xiuyun Liu has left the company On the 21st of July, Xiuyun Liu's tenure as Director ended after 4.0 years in the role. We don't have any record of a personal shareholding under Xiuyun's name. A total of 3 executives have left over the last 12 months. Executive Departure • Jul 22
Director Xiuyun Liu has left the company On the 21st of July, Xiuyun Liu's tenure as Director ended after 4.0 years in the role. We don't have any record of a personal shareholding under Xiuyun's name. A total of 3 executives have left over the last 12 months. Annonce • May 19
Baozun Inc. (NasdaqGS:BZUN) announces an Equity Buyback for $125 million worth of its shares. Baozun Inc. (NasdaqGS:BZUN) announces a share repurchase program. Under the program, the company will repurchase up to $125 million worth of its outstanding (i) American depositary shares, each representing three Class A ordinary shares, and/or (ii) Class A ordinary shares. The company plans to fund repurchases from its existing cash balance. The repurchase program will be valid for 12 months. Reported Earnings • May 19
First quarter 2021 earnings released: EPS CN¥0.016 (vs CN¥0.038 in 1Q 2020) The company reported a mediocre first quarter result with weaker earnings, although profit margins were flat and revenues improved. First quarter 2021 results: Revenue: CN¥2.02b (up 33% from 1Q 2020). Net income: CN¥1.26m (down 44% from 1Q 2020). Profit margin: 0.1% (in line with 1Q 2020). Over the last 3 years on average, earnings per share has increased by 12% per year but the company’s share price has fallen by 15% per year, which means it is significantly lagging earnings. Reported Earnings • Apr 14
Full year 2020 earnings released: EPS CN¥6.82 (vs CN¥4.85 in FY 2019) The company reported a strong full year result with improved earnings, revenues and profit margins. Full year 2020 results: Revenue: CN¥8.85b (up 22% from FY 2019). Net income: CN¥426.0m (up 51% from FY 2019). Profit margin: 4.8% (up from 3.9% in FY 2019). The increase in margin was driven by higher revenue. Over the last 3 years on average, earnings per share has increased by 15% per year but the company’s share price has fallen by 10% per year, which means it is significantly lagging earnings. Valuation Update With 7 Day Price Move • Mar 26
Investor sentiment deteriorated over the past week After last week's 22% share price decline to CN¥29.50, the stock trades at a forward P/E ratio of 29x. Average forward P/E is 67x in the Online Retail industry in Germany. Total loss to shareholders of 17% over the past three years. Simply Wall St's valuation model estimates the intrinsic value at €36.79 per share. Reported Earnings • Mar 06
Full year 2020 earnings released: EPS CN¥6.82 (vs CN¥4.85 in FY 2019) The company reported a strong full year result with improved earnings, revenues and profit margins. Full year 2020 results: Revenue: CN¥8.85b (up 22% from FY 2019). Net income: CN¥426.0m (up 51% from FY 2019). Profit margin: 4.8% (up from 3.9% in FY 2019). The increase in margin was driven by higher revenue. Over the last 3 years on average, earnings per share has increased by 15% per year but the company’s share price has fallen by 3% per year, which means it is significantly lagging earnings. Analyst Estimate Surprise Post Earnings • Mar 06
Revenue misses expectations Revenue missed analyst estimates by 0.6%. Over the next year, revenue is forecast to grow 37%, compared to a 56% growth forecast for the Online Retail industry in Germany. Is New 90 Day High Low • Feb 16
New 90-day high: €46.10 The company is up 35% from its price of €34.20 on 18 November 2020. The German market is up 10.0% over the last 90 days, indicating the company outperformed over that time. However, it underperformed the Online Retail industry, which is up 41% over the same period. According to the Simply Wall St valuation model, the estimated intrinsic value of the company is €58.97 per share. Annonce • Feb 04
Baozun Inc. (NasdaqGS:BZUN) agreed to acquire Full Jet Investment Limited. Baozun Inc. (NasdaqGS:BZUN) agreed to acquire Full Jet Investment Limited on February 3, 2021. Final enterprise value of Full Jet represents a 12.5x multiple of Full Jet’s 2020 EBITDA, with total consideration consisting of a 50% initial cash payment and deferred payments in cash or equity over the following three years, subject to an annual performance target completion result. The acquisition is subject to customary closing conditions. The acquisition is expected to be completed on or around February 10, 2021. Valuation Update With 7 Day Price Move • Jan 28
Investor sentiment improved over the past week After last week's 31% share price gain to CN¥37.30, the stock is trading at a trailing P/E ratio of 50x, up from the previous P/E ratio of 38.1x. This compares to an average P/E of 82x in the Online Retail industry in Germany. Total returns to shareholders over the past three years are 23%. Is New 90 Day High Low • Jan 27
New 90-day high: €38.30 The company is up 24% from its price of €31.00 on 28 October 2020. The German market is up 16% over the last 90 days, indicating the company outperformed over that time. However, it underperformed the Online Retail industry, which is up 34% over the same period. According to the Simply Wall St valuation model, the estimated intrinsic value of the company is €64.97 per share. Is New 90 Day High Low • Dec 28
New 90-day low: €25.80 The company is down 7.0% from its price of €27.60 on 29 September 2020. The German market is up 7.0% over the last 90 days, indicating the company underperformed over that time. It also underperformed the Online Retail industry, which is up 19% over the same period. According to the Simply Wall St valuation model, the estimated intrinsic value of the company is €45.72 per share. Analyst Estimate Surprise Post Earnings • Nov 25
Revenue beats expectations Revenue exceeded analyst estimates by 2.2%. Over the next year, revenue is forecast to grow 31%, compared to a 46% growth forecast for the Online Retail industry in Germany. Reported Earnings • Nov 25
Third quarter 2020 earnings released: EPS CN¥1.10 The company reported a strong third quarter result with improved earnings, revenues and profit margins. Third quarter 2020 results: Revenue: CN¥1.83b (up 22% from 3Q 2019). Net income: CN¥64.6m (up 64% from 3Q 2019). Profit margin: 3.5% (up from 2.6% in 3Q 2019). The increase in margin was driven by higher revenue. Over the last 3 years on average, earnings per share has increased by 17% per year but the company’s share price has only increased by 10% per year, which means it is significantly lagging earnings growth. Annonce • Nov 24
Baozun Inc. Announce Management Changes Baozun Inc. announced that its Board of Directors has appointed Mr. Arthur Yu, the company’s current Vice President of Finance, as Chief Financial Officer (“CFO”), effective December 1, 2020. To help ensure a smooth transition, Mr. Yu will work closely with the Company's current CFO, Mr. Robin Lu. Mr. Robin Lu will take on a new role where he will spearhead the Company’s strategic business development and investment initiatives, both financially and operationally. The Company plans to leverage these strategic initiatives to promote exposure to emerging brands, new e-commerce trends, and other business development opportunities, to capture emerging opportunities early in the development life cycle across China’s e-commerce sector. Annonce • Nov 10
Baozun Inc. to Report Q3, 2020 Results on Nov 23, 2020 Baozun Inc. announced that they will report Q3, 2020 results at 9:00 AM, China Standard Time on Nov 23, 2020 Is New 90 Day High Low • Oct 06
New 90-day low: €27.50 The company is down 33% from its price of €40.80 on 08 July 2020. The German market is up 2.0% over the last 90 days, indicating the company underperformed over that time. It also underperformed the Online Retail industry, which is up 9.0% over the same period. According to the Simply Wall St valuation model, the estimated intrinsic value of the company is €21.16 per share. Annonce • Sep 29
Baozun Inc. has completed a Follow-on Equity Offering in the amount of HKD 3.316 billion. Baozun Inc. has completed a Follow-on Equity Offering in the amount of HKD 3.316 billion.
Security Name: Class A Ordinary Shares
Security Type: Common Stock
Securities Offered: 40,000,000
Price\Range: HKD 82.9
Discount Per Security: HKD 1.658
Transaction Features: New Market Listing Is New 90 Day High Low • Sep 18
New 90-day low: €29.40 The company is down 17% from its price of €35.30 on 19 June 2020. The German market is up 6.0% over the last 90 days, indicating the company underperformed over that time. It also underperformed the Online Retail industry, which is up 7.0% over the same period. According to the Simply Wall St valuation model, the estimated intrinsic value of the company is €26.90 per share. Annonce • Aug 11
Baozun Inc. to Report Q2, 2020 Results on Aug 21, 2020 Baozun Inc. announced that they will report Q2, 2020 results at 9:00 AM, China Standard Time on Aug 21, 2020