Storytel Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

OM:STORY B Recent Insider Transactions by Companies or Individuals
Date	Value	Name	Entity	Shares	Max Price
13 Jun 25	SellSEK 20,140,054	Jonas Tellander	Individual	221,667	SEK 93.89
21 Feb 25	SellSEK 626,037,389	Jonas Tellander	Individual	6,500,000	SEK 96.55
12 Feb 25	BuySEK 20,085,559	Jonas Sjogren	Individual	210,100	SEK 95.60
31 Oct 24	SellSEK 44,241,071	Jonas Tellander	Individual	650,000	SEK 68.62

Insider Trading Volume

Insider Buying: STORY B insiders have only sold shares in the past 3 months.

Ownership Breakdown

What is the ownership structure of STORY B?
Owner Type	Number of Shares	Ownership Percentage
Private Companies	9,086,172	11.8%
Individual Insiders	9,795,770	12.7%
Institutions	18,006,711	23.3%
General Public	40,281,557	52.2%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 49.37% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
7.31%	Roxette Photo NV	5,641,101	SEK 449.0m	-15.1%	no data
5.89%	Jonas Tellander	4,545,007	SEK 361.8m	-9.91%	no data
4.46%	Otava Oy	3,445,071	SEK 274.2m	0%	no data
4.34%	Vitruvian Partners LLP	3,348,345	SEK 266.5m	0%	6.22%
4.28%	Handelsbanken Asset Management	3,302,054	SEK 262.8m	0%	0.04%
4.17%	Swedbank Robur Fonder AB	3,217,188	SEK 256.1m	0%	0.01%
3.26%	Avanza Fonder AB	2,515,116	SEK 200.2m	0%	0.16%
3.17%	Annamaria Tellander	2,445,680	SEK 194.7m	0%	no data
3.05%	C WorldWide Asset Management Fondsmaeglerselskab A/S	2,353,099	SEK 187.3m	0%	0.16%
2.91%	Rustan Panday	2,245,088	SEK 178.7m	0%	no data
0.84%	Swedbank Robur AB	650,000	SEK 51.7m	0%	0.56%
0.79%	DNB Asset Management AS	610,621	SEK 48.6m	0%	0.01%
0.74%	Strand Kapitalforvaltning AB	570,000	SEK 45.4m	0%	10.33%
0.72%	Janus Henderson Group plc	553,205	SEK 44.0m	0%	no data
0.67%	Jonas Sjogren	515,361	SEK 41.0m	0%	no data
0.6%	BlackRock, Inc.	459,714	SEK 36.6m	2.72%	no data
0.46%	FundLogic SAS	354,732	SEK 28.2m	0%	0.11%
0.45%	Schroder Investment Management Limited	350,000	SEK 27.9m	0%	no data
0.32%	AXA Investment Managers S.A.	250,000	SEK 19.9m	0%	no data
0.27%	AXA Towarzystwo Funduszy Inwestycyjnych SA	210,000	SEK 16.7m	0%	0.31%
0.17%	Espiria Asset Management	133,300	SEK 10.6m	0%	0.77%
0.14%	Goldman Sachs Asset Management, L.P.	104,885	SEK 8.3m	0%	no data
0.13%	Bessemer Investment Management LLC	99,409	SEK 7.9m	0%	no data
0.12%	American Century Investment Management Inc	90,427	SEK 7.2m	-16.7%	no data
0.11%	SLGI Asset Management Inc.	86,655	SEK 6.9m	0%	0.03%

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2025/09/05 03:00
End of Day Share Price	2025/09/05 00:00
Earnings	2025/06/30
Annual Earnings	2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Storytel AB (publ) is covered by 5 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
null null	ABG Sundal Collier
Oscar Erixon	Carnegie Investment Bank AB
Joachim Gunell	DNB Carnegie