Happy Belly Food Group (HBFG) Stock Overview
Operates as a multi-branded restaurant company that engages in acquiring and scaling emerging food brands across Canada. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 2/6 |
| Past Performance | 0/6 |
| Financial Health | 4/6 |
| Dividends | 0/6 |
HBFG Community Fair Values
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Happy Belly Food Group Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | CA$1.58 |
| 52 Week High | CA$2.35 |
| 52 Week Low | CA$1.00 |
| Beta | 0.85 |
| 1 Month Change | -5.95% |
| 3 Month Change | -5.95% |
| 1 Year Change | 47.66% |
| 3 Year Change | 754.05% |
| 5 Year Change | 602.22% |
| Change since IPO | 97.50% |
Recent News & Updates
Recent updates
Shareholder Returns
| HBFG | CA Healthcare Services | CA Market | |
|---|---|---|---|
| 7D | -4.8% | -1.3% | 0.3% |
| 1Y | 47.7% | -9.3% | 28.8% |
Return vs Industry: HBFG exceeded the Canadian Healthcare Services industry which returned -9.3% over the past year.
Return vs Market: HBFG exceeded the Canadian Market which returned 28.8% over the past year.
Price Volatility
| HBFG volatility | |
|---|---|
| HBFG Average Weekly Movement | 6.5% |
| Healthcare Services Industry Average Movement | 9.1% |
| Market Average Movement | 9.5% |
| 10% most volatile stocks in CA Market | 16.7% |
| 10% least volatile stocks in CA Market | 3.7% |
Stable Share Price: HBFG has not had significant price volatility in the past 3 months compared to the Canadian market.
Volatility Over Time: HBFG's weekly volatility (6%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2014 | n/a | Sean Black | happybellyfg.com |
Happy Belly Food Group Inc. operates as a multi-branded restaurant company that engages in acquiring and scaling emerging food brands across Canada. It operates through Consumer Product Goods, Quick Service Restaurants, and Corporate segments. The company produces and sells breakfast cereal and related food products under the Holy Crap brand; and snack food products under the Lumber Heads brand through retailers, as well as online retailers and its website.
Happy Belly Food Group Inc. Fundamentals Summary
| HBFG fundamental statistics | |
|---|---|
| Market cap | CA$243.48m |
| Earnings (TTM) | -CA$12.25m |
| Revenue (TTM) | CA$24.78m |
Is HBFG overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| HBFG income statement (TTM) | |
|---|---|
| Revenue | CA$24.78m |
| Cost of Revenue | CA$11.35m |
| Gross Profit | CA$13.43m |
| Other Expenses | CA$25.68m |
| Earnings | -CA$12.25m |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | -0.081 |
| Gross Margin | 54.20% |
| Net Profit Margin | -49.46% |
| Debt/Equity Ratio | 25.0% |
How did HBFG perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/07/17 00:22 |
| End of Day Share Price | 2026/07/17 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Happy Belly Food Group Inc. is covered by 3 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Martin Landry | Stifel Canada |
| Devin Schilling | Ventum Financial Corp |
| Robert Goff | Ventum Financial Corp |