In 2024, MAB reported a significant increase in revenue and pre-tax profit, with revenue rising by 11% to around £266m and adjusted pre-tax profit growing by 31% to about £30.5m. The company has set new medium-term targets, including doubling its revenue from 2024 levels, achieving an adjusted pre-tax profit margin above 15%, exceeding 100% cash conversion, and doubling its market share.