Catalysts (optional) User Growth and Engagement Will Remain The Focus Over Profitability Streaming Economics Will Favour The Suppliers, Users AND The Aggregators. Being An Audio Platform Will Lead To Less Reliance on Variable-Cost Music The Market Will Come To Understand Spotify’s Current and Future Profitability Assumptions (optional) Retain Dominant Market Share Position In Paid Music Streaming 325m paid subs by 2028 (35% of 930m market).