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AshleighG

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PEP·9 months agoWhat on earth are 'Functional Sodas', and are they the way forward?

You’re right, with so many cheaper options on the shelf, it’s much harder for premium brands like Lay’s to rely on loyalty alone. A lot of shoppers are simply buying whatever’s on special, especially with cost-of-living pressures. People still like the big brands, but they’re far more willing to trade down if the price gap is too wide. And you’re also right that Kraft Heinz ran into the same problem with its “premium” brands. The truth is, most companies in this segment are facing similar headwinds, so there aren’t many easy alternatives. PepsiCo at least has a broader mix of snacks and beverages, but the whole category is tougher than it used to be.

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