Connected Safety And European Expansion Will Strengthen Future Position

Published
28 Aug 24
Updated
14 Aug 25
AnalystConsensusTarget's Fair Value
US$191.80
11.6% undervalued intrinsic discount
14 Aug
US$169.61
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1Y
-3.8%
7D
0.1%

Author's Valuation

US$191.8

11.6% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update07 May 25
Fair value Increased 7.75%

Key Takeaways

  • Strong adoption of advanced safety technologies and strategic acquisitions are expanding MSA's market reach, product portfolio, and potential for sustained earnings growth.
  • Ongoing innovation, targeted pricing, and operational initiatives are enhancing margins and offsetting external challenges, supporting resilient profitability in core safety markets.
  • Mounting cost pressures, weak core product demand, and volatile government funding threaten profitability, while international expansion adds further risks from integration and currency impacts.

Catalysts

About MSA Safety
    Develops, manufactures, and supplies safety products and technology solutions that protect people and facility infrastructures worldwide.
What are the underlying business or industry changes driving this perspective?
  • Robust growth in connected safety solutions (such as MSA+ and ALTAIR io 4) reflects increasing customer adoption of advanced, cloud-connected worker technologies-a trend driven by heightened workplace safety requirements and industrial digitization; this positions MSA for above-average revenue and margin expansion as these premium products command higher prices.
  • Strategic R&D investments and fast innovation cycles (with imminent new product launches like the io 6) are allowing MSA to continually upgrade its product portfolio, supporting sustained organic growth rates and higher EBITDA margins due to market-leading offerings and product mix improvement.
  • Acquisition of M&C TechGroup expands MSA's fixed gas detection capabilities, broadens geographic reach into Europe, and increases the total addressable market, providing a new growth runway and stable accretive earnings, while the potential for leveraging global sales channels could further accelerate top-line and EPS gains.
  • Accelerating global demand for fall protection and positive share gains in this fast-growing safety segment demonstrate MSA's ability to capitalize on infrastructure investment and rising safety compliance standards, directly supporting revenue momentum and gross margin enhancement.
  • Implementation of targeted pricing actions and ongoing supply chain/productivity initiatives are expected to offset near-term headwinds from tariffs and FX, positioning MSA to improve operating margins and protect earnings as underlying demand in detection and PPE markets remains resilient.

MSA Safety Earnings and Revenue Growth

MSA Safety Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming MSA Safety's revenue will grow by 5.2% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 15.1% today to 17.8% in 3 years time.
  • Analysts expect earnings to reach $377.8 million (and earnings per share of $9.44) by about August 2028, up from $276.9 million today.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 23.7x on those 2028 earnings, down from 24.6x today. This future PE is lower than the current PE for the US Commercial Services industry at 30.2x.
  • Analysts expect the number of shares outstanding to decline by 0.53% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 7.04%, as per the Simply Wall St company report.

MSA Safety Future Earnings Per Share Growth

MSA Safety Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Ongoing gross margin pressures from transactional foreign exchange headwinds, inflation, and the impacts of tariffs on input costs present a risk that may persist into the second half, potentially eroding net margins and limiting earnings growth.
  • Weakness in core Fire Service and Industrial PPE product lines, with noted mid-single-digit declines in Fire Service and low single-digit declines in PPE, signals dependence on mature products and soft industrial market conditions, which could constrain organic revenue growth.
  • The timing and release of government funding (e.g., AFG for Fire Service) and delays or unpredictability in the NFPA standard approval process introduce ongoing volatility and reliance on cyclical, government-driven demand, increasing the risk to revenue consistency and earnings.
  • Heightened pricing actions to offset tariffs and input cost inflation could dampen long-term customer demand or intensify price-based competition, especially if competitors do not follow suit, potentially pressuring top-line revenue and profitability.
  • Increasing exposure to international markets (e.g., M&C TechGroup acquisition with primary European revenue base) may introduce additional foreign exchange risks, integration complexity, and exposure to slower-growing geographies, ultimately affecting revenue growth and net income.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $191.8 for MSA Safety based on their expectations of its future earnings growth, profit margins and other risk factors.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $2.1 billion, earnings will come to $377.8 million, and it would be trading on a PE ratio of 23.7x, assuming you use a discount rate of 7.0%.
  • Given the current share price of $173.93, the analyst price target of $191.8 is 9.3% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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