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Rusta

Expansion In Nordics And Automation Investments Will Improve Efficiency By 2026

WA
Consensus Narrative from 3 Analysts
Published
February 20 2025
Updated
March 13 2025
Share
WarrenAI's Fair Value
SEK 86.00
16.2% undervalued intrinsic discount
13 Mar
SEK 72.10
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1Y
-5.0%
7D
-7.6%

Key Takeaways

  • Strategic store expansion and growing membership are set to boost revenue growth and market presence in the Nordics.
  • Efficient cost management and automation investments are expected to improve profitability and operational efficiency.
  • Challenging market conditions and currency fluctuations threaten Rusta's profitability, while cautious consumer sentiment and expansion risks in new markets could hamper revenue growth.

Catalysts

About Rusta
    Rusta AB (publ) retails home and leisure products in Sweden, Norway, Finland, and Germany.
What are the underlying business or industry changes driving this perspective?
  • Rusta's strategic expansion with a pipeline of 38 new stores and an updated guidance of 50 to 80 store openings over the coming three years is set to enhance revenue growth and increase market presence, particularly in the Nordics.
  • Positive consumer trends, such as increased footfall and a growing number of registered members in Club Rusta, suggest a strengthening customer base, which could drive higher revenue through increased sales volume.
  • Rusta's focus on reducing purchase costs and expanding private label offerings is expected to further boost gross margins, improving profitability in the coming quarters.
  • The attractive rental market due to the weak economy allows Rusta to secure stores on better commercial terms, potentially enhancing net margins by reducing occupancy costs.
  • Rusta's investment in central warehouse automation is projected to improve operational efficiency by 2026, positively impacting earnings through cost reductions and improved logistics scalability.

Rusta Earnings and Revenue Growth

Rusta Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Rusta's revenue will grow by 10.1% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 3.9% today to 6.0% in 3 years time.
  • Analysts expect earnings to reach SEK 899.0 million (and earnings per share of SEK 5.15) by about March 2028, up from SEK 438.0 million today.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 17.7x on those 2028 earnings, down from 26.6x today. This future PE is lower than the current PE for the SE Multiline Retail industry at 24.0x.
  • Analysts expect the number of shares outstanding to decline by 0.18% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 6.73%, as per the Simply Wall St company report.

Rusta Future Earnings Per Share Growth

Rusta Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Currency fluctuations have negatively impacted Rusta's EBITDA margin, and continued unfavorable currency effects could further impact profitability. [Earnings]
  • Consumer sentiment remains cautious, with customers seeking lower price points and thin wallets, potentially resulting in lower average receipt values and impacting revenue. [Revenue]
  • The company's increased store openings lead to higher short-term operational expenses, and there is a possibility of these costs not being offset by immediate revenue increases from new stores. [Net Margins]
  • Rusta faces challenging market conditions in its Other Markets segment, including a negative sales growth and diminished profitability, which could weigh on overall company earnings if these trends persist. [Earnings]
  • Expansion in Finland and Germany has its risks; these markets have shown weaker performance and assumed softening continues in Germany in particular could affect overall profitability and market penetration success. [Revenue, Earnings]

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of SEK86.0 for Rusta based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of SEK95.0, and the most bearish reporting a price target of just SEK75.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be SEK15.1 billion, earnings will come to SEK899.0 million, and it would be trading on a PE ratio of 17.7x, assuming you use a discount rate of 6.7%.
  • Given the current share price of SEK76.15, the analyst price target of SEK86.0 is 11.5% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

Warren A.I. is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by Warren A.I. are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that Warren A.I.'s analysis may not factor in the latest price-sensitive company announcements or qualitative material.

Read more narratives

Analyst Price Target Fair Value
SEK 86.0
16.2% undervalued intrinsic discount
Future estimation in
PastFuture015b20212022202320242025202620272028Revenue SEK 15.1bEarnings SEK 899.0m
% p.a.
Decrease
Increase
Current revenue growth rate
9.50%
General Merchandise and Department Stores revenue growth rate
0.33%