Accelerating Sustainable Packaging Demand Will Unlock North American Markets

Key Takeaways

• Expanding high-quality, sustainable paperboard and innovative packaging solutions positions Billerud to capture premium markets and strengthen long-term customer relationships.
  
• Structural cost reductions and operational efficiencies are set to improve margins and earnings stability amid growing global demand for fiber-based packaging.
  
• Weak demand, rising competition, operational delays, and macroeconomic volatility threaten Billerud's revenue growth, margins, and long-term financial stability across key markets.

Catalysts

Provides paper and packaging materials worldwide.

• The accelerating demand for sustainable packaging, driven by both consumer expectations and stricter regulations on single-use plastics, is positioning Billerud's expanding U.S. paperboard capacity (via its Evolution project and retooling of Verso assets) to capture new addressable markets and premium segments, supporting future revenue growth.
  
• Strong and growing customer interest in the North American market for domestically produced, high-quality fiber-based packaging is leading to long-term customer relationships and recurring contracts, which should improve both revenue visibility and margin stability over the coming years.
  
• Declining pulpwood and electricity input costs in Europe and stable-to-improving cost control in North America, combined with operational efficiency initiatives and automation, are expected to structurally lower unit costs, increase net margins, and enhance earnings resilience.
  
• Billerud's ongoing innovation in specialty paper and packaging formats (such as low-grammage cartonboard and barrier papers for food) directly taps into both the replacement of plastics and the premiumization trend in global packaging, enabling higher-margin product growth and long-term net margin expansion.
  
• Growth in global e-commerce and urbanization, particularly in Asia and North America, is set to drive increasing demand for lightweight and protective fiber-based packaging solutions, expanding Billerud's addressable markets and supporting sustainable revenue growth over the next decade.

Billerud Future Earnings and Revenue Growth

Assumptions

• Analysts are assuming Billerud's revenue will decrease by 0.8% annually over the next 3 years.
• Analysts assume that profit margins will increase from 4.2% today to 4.3% in 3 years time.
• Analysts expect earnings to reach SEK 1.9 billion (and earnings per share of SEK 7.55) by about July 2028, up from SEK 1.8 billion today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting SEK2.4 billion in earnings, and the most bearish expecting SEK1.5 billion.
• In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 16.3x on those 2028 earnings, up from 11.4x today. This future PE is greater than the current PE for the GB Packaging industry at 11.4x.
• Analysts expect the number of shares outstanding to remain consistent over the next 3 years.
• To value all of this in today's terms, we will use a discount rate of 5.25%, as per the Simply Wall St company report.

Billerud Future Earnings Per Share Growth

Risks

• Persistent weak demand, oversupply, and increased capacity in the European market-especially for board, cartonboard, and containerboard-are causing sustained volume declines, pricing pressure, and reduced sales, directly threatening revenue and margin recovery in Billerud's largest legacy region.
  
• Growing competition in key Asian liquid packaging board markets from local Chinese producers (who are gaining share) and customer losses are leading to lower export volumes and a challenged position in what was previously an oligopolistic and lucrative segment, potentially impacting both revenue growth and margins on specialty grades.
  
• Execution risks and delays in the North American Evolution program-including slower-than-expected CapEx implementation and reliance on future volume growth from new specialty and cartonboard products-could mean Billerud misses targeted scale gains and margin improvements, undermining long-term earnings and return on invested capital.
  
• Broad sector-wide trend to intermittent production curtailments and slow steaming at European mills signals persistent structural overcapacity that may require permanent measures or asset restructuring, posing risks of write-downs, underutilization, and further erosion of net margins and asset productivity.
  
• Overall macroeconomic uncertainty, shifting trade flows due to tariffs, FX volatility (notably Swedish krona strength and US dollar weakness), and muted consumer demand signal unpredictability in both end markets and input costs, threatening stability and predictability of both revenues and net earnings over the long term.

Valuation

• The analysts have a consensus price target of SEK107.167 for Billerud based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of SEK128.0, and the most bearish reporting a price target of just SEK84.0.
  
• In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be SEK44.8 billion, earnings will come to SEK1.9 billion, and it would be trading on a PE ratio of 16.3x, assuming you use a discount rate of 5.2%.
  
• Given the current share price of SEK84.75, the analyst price target of SEK107.17 is 20.9% higher.
  
• We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.