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With The Acquisition Of Clearly Drinks, New Opportunities Will Arise, But Future Vaping Regulations May Pose Challenges

WA
Consensus Narrative from 1 Analyst

Published

February 10 2025

Updated

February 10 2025

Key Takeaways

  • The acquisition of Clearly Drinks offers growth potential in Soft Drinks through strategic synergy, enhancing revenue and profits with higher-margin opportunities.
  • Supreme's strategic actions in vaping maintain stability and growth by aligning with market trends, improving margins, and capturing opportunities amidst industry changes.
  • Regulatory changes and market fluctuations could negatively impact revenues, margins, and growth prospects across multiple segments like Vaping and Wellness.

Catalysts

About Supreme
    Owns, manufactures, and distributes batteries, lighting, vaping, sports nutrition and wellness, and branded household consumer goods in the United Kingdom, Ireland, the Netherlands, France, rest of Europe, and internationally.
What are the underlying business or industry changes driving this perspective?
  • The acquisition of Clearly Drinks presents a strategic catalyst for growth in the Soft Drinks sector, leveraging cross-sell opportunities and operational synergies with Supreme's existing customer base. This is expected to enhance revenue and margin expansion given Clearly Drinks' higher margin profile.
  • Supreme's proactive adjustment in the vaping segment, like reducing disposable SKUs and introducing 4-in-1 high puff products, aims to recover revenue lost from declining disposable sales. This strategic pivot could stabilize earnings by aligning with market trends and increasing margins as the new products are anticipated to be higher-margin.
  • The move to the Ark facility underscores Supreme's operational efficiency focus, enabling cost-effective growth with a large warehousing space and improved logistics. This centralized operation is likely to contribute positively to net margins through cost savings and streamlined operations.
  • Supreme's cash position, boosted by self-financed growth and absence of bank debt, empowers the company to explore value-accretive M&A opportunities. This financial flexibility can potentially drive revenue and EPS growth through acquisitions and diversification.
  • Future regulatory changes in the vaping industry, including potential tax modifications, present both challenges and opportunities. Supreme's early adaptation and strong market position could lead to increased market share and pricing power, potentially impacting both top-line growth and margins favorably.

Supreme Earnings and Revenue Growth

Supreme Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Supreme's revenue will decrease by 0.9% annually over the next 3 years.
  • Analysts assume that profit margins will shrink from 10.4% today to 7.6% in 3 years time.
  • Analysts expect earnings to reach £17.9 million (and earnings per share of £0.15) by about February 2028, down from £23.8 million today. The analysts are largely in agreement about this estimate.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 17.7x on those 2028 earnings, up from 8.7x today. This future PE is greater than the current PE for the GB Retail Distributors industry at 8.9x.
  • Analysts expect the number of shares outstanding to remain consistent over the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 6.62%, as per the Simply Wall St company report.

Supreme Future Earnings Per Share Growth

Supreme Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • The upcoming vape tax and disposal ban could significantly impact 88Vape's revenue, as these regulatory changes may affect consumer demand and require additional investments in working capital and machinery for compliance.
  • A reliance on M&A for growth, especially in categories like Soft Drinks, creates risks such as integration challenges, overpayment for acquisitions, or failure to realize expected synergies, potentially affecting future earnings.
  • The potential increase in illicit trade due to higher taxes could undercut legal sales and shrink the customer base, negatively impacting revenues and market share.
  • The decline in sales of 88Vape disposables and uncertainty about how consumers will respond to new products like pods and high puff devices could lead to reduced revenue from the Vaping category.
  • Fluctuations in production costs, such as those for whey in the Wellness sector, and volatility in Lighting due to changes in LED pricing could squeeze margins and affect net profitability.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of £2.25 for Supreme based on their expectations of its future earnings growth, profit margins and other risk factors.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be £235.1 million, earnings will come to £17.9 million, and it would be trading on a PE ratio of 17.7x, assuming you use a discount rate of 6.6%.
  • Given the current share price of £1.77, the analyst price target of £2.25 is 21.3% higher. Despite analysts expecting the underlying buisness to decline, they seem to believe it's more valuable than what the market thinks.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

Warren A.I. is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by Warren A.I. are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that Warren A.I.'s analysis may not factor in the latest price-sensitive company announcements or qualitative material.

Read more narratives

Fair Value
UK£2.3
25.3% undervalued intrinsic discount
Analyst Price Target Fair Value
Future estimation in
PastFuture0235m2018202020222024202520262028Revenue UK£235.1mEarnings UK£17.9m
% p.a.
Decrease
Increase
Current revenue growth rate
-0.10%
Retail Distributors revenue growth rate
0.13%