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Rising Costs, Stricter Rules And Rivals Will Limit Market Prospects

Published
02 Jul 25
AnalystLowTarget's Fair Value
DKK 94.54
2.4% overvalued intrinsic discount
27 Aug
DKK 96.80
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1Y
-27.3%
7D
0.05%

Author's Valuation

DKK 94.5

2.4% overvalued intrinsic discount

AnalystLowTarget Fair Value

Key Takeaways

  • Intensifying pricing pressures and regulatory hurdles are set to challenge revenue growth and profitability for Ambu's single-use endoscopes.
  • Advances in competing technologies and strong market competition threaten the long-term relevance and sales potential of Ambu's core product lines.
  • Strong endoscopy growth, product innovation, sustainability initiatives, and limited competitive threats are driving robust revenue, margin improvement, and deeper market penetration.

Catalysts

About Ambu
    A medical technology company, develops, produces, and sells medical devices to hospitals, clinics, and rescue services worldwide.
What are the underlying business or industry changes driving this perspective?
  • Mounting global healthcare cost pressures are expected to drive even greater scrutiny over medical device spending, likely resulting in aggressive pricing pressure on Ambu's single-use endoscopes and threatening both revenue growth and gross margins over the long term.
  • The ongoing transition toward value-based care models will likely incentivize hospitals and healthcare systems to restrict discretionary purchases of single-use solutions, reducing demand for Ambu's core products and hampering the company's ability to achieve sustained top-line growth.
  • Intensifying regulatory complexity, including a high risk of new environmental policies targeting single-use devices, may force Ambu into costly product redesigns and compliance investments, ultimately raising costs and leading to slower revenue and earnings growth.
  • Fierce competitive pressures from both established giants and nimble new entrants threaten to erode Ambu's market share in the single-use endoscopy space, resulting in lower-than-expected sales volume and further margin compression due to price erosion and costly sales processes.
  • The risk of rapid technological obsolescence is increasing as reusable endoscopes and robotics gain sophistication, which could permanently undermine the relevance of Ambu's single-use product lines, causing prolonged sales declines and a drop in operating leverage, ultimately constraining both net margins and return on capital.

Ambu Earnings and Revenue Growth

Ambu Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • This narrative explores a more pessimistic perspective on Ambu compared to the consensus, based on a Fair Value that aligns with the bearish cohort of analysts.
  • The bearish analysts are assuming Ambu's revenue will grow by 10.6% annually over the next 3 years.
  • The bearish analysts assume that profit margins will increase from 6.0% today to 14.8% in 3 years time.
  • The bearish analysts expect earnings to reach DKK 1.2 billion (and earnings per share of DKK 4.45) by about August 2028, up from DKK 359.0 million today. The analysts are largely in agreement about this estimate.
  • In order for the above numbers to justify the price target of the more bearish analyst cohort, the company would need to trade at a PE ratio of 25.2x on those 2028 earnings, down from 72.6x today. This future PE is lower than the current PE for the GB Medical Equipment industry at 31.6x.
  • Analysts expect the number of shares outstanding to grow by 0.38% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 5.59%, as per the Simply Wall St company report.

Ambu Future Earnings Per Share Growth

Ambu Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Sustained strong double-digit organic revenue growth across Ambu's endoscopy segments, supported by continuous portfolio expansion and high market adoption, may drive revenue and profit higher than expected in coming years.
  • Ambu's ability to maintain or expand EBIT margin, supported by increasing operational leverage and manufacturing optimization (especially in the ramp-up of the Mexico facility), poses upside risk for net earnings and margin improvement.
  • Successful launches of new product innovations, such as SureSight Connect and expanded indications for the aScope 5 system, are leading to deeper market penetration and customer willingness to pay premium prices, likely supporting top-line growth and enhanced gross margins.
  • The company's Recircle Program, demonstrating real progress on sustainability initiatives in major markets, may create customer preference for Ambu's solutions despite regulatory scrutiny on single-use devices, thus protecting or expanding revenue and customer base.
  • Competitive threats are currently muted, with Ambu reporting growing market share, stable or improving pricing, and no loss of major customers, all of which suggest that revenue and margins may remain resilient-contradicting a thesis of share price decline based on loss of market position.

Valuation

How have all the factors above been brought together to estimate a fair value?

  • The assumed bearish price target for Ambu is DKK94.54, which represents two standard deviations below the consensus price target of DKK130.7. This valuation is based on what can be assumed as the expectations of Ambu's future earnings growth, profit margins and other risk factors from analysts on the more bearish end of the spectrum.
  • However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of DKK147.0, and the most bearish reporting a price target of just DKK90.0.
  • In order for you to agree with the bearish analysts, you'd need to believe that by 2028, revenues will be DKK8.1 billion, earnings will come to DKK1.2 billion, and it would be trading on a PE ratio of 25.2x, assuming you use a discount rate of 5.6%.
  • Given the current share price of DKK97.8, the bearish analyst price target of DKK94.54 is 3.4% lower. The relatively low difference between the current share price and the analyst bearish price target indicates that they believe on average, the company is fairly priced.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystLowTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystLowTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystLowTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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