Key Financial Results (Q1 2025) Reported net sales : DKK 2.0 billion ( +1.3% year-over-year ). Organic net sales growth : -8.8% , due to: Lower consumption of handmade cigars in the U.S. End of online distribution of ZYN in the U.S. Temporary supply issues caused by SAP implementation in European factories.Read more

Key Takeaways Integration of key acquisitions and digital transformation are boosting operating efficiency, margins, and long-term earnings potential. Expansion in direct-to-consumer channels and less-regulated products supports revenue growth, diversification, and margin resilience amid regulatory and market pressures.Read more
