Last Update 11 Dec 25
GWO: Retirement And Wealth Expansion Will Support Durable Medium-Term Earnings Outlook
Analysts have raised their consolidated price target on Great-West Lifeco to a mid C$60s range, reflecting modest upside from prior levels. They highlight stronger long term earnings potential from retirement and wealth assets under management growth and expected benefits from 401k platform acquisitions.
Analyst Commentary
Analyst commentary on Great West Lifeco has turned incrementally more constructive, with several price target increases clustered in recent days. The revisions reflect growing confidence in the companys ability to translate retirement and wealth assets under management growth into higher earnings and shareholder returns.
Bullish Takeaways
- Bullish analysts are lifting price targets into the high C$50s to high C$60s range, which signals confidence that valuation can expand as execution on the retirement and wealth strategy continues.
- Upside to consensus 2026 earnings forecasts is seen above 8 percent, supported by steady growth in retirement and wealth assets under management and operating leverage across the platform.
- The acquisition and integration of 401k platforms is viewed as a key structural growth driver, with potential for incremental re rating as synergies are realized and distribution reach expands.
- Conversion of retirees from workplace plans into the companys wealth platform is expected to enhance fee based revenue visibility, supporting a higher multiple on more durable earnings streams.
Bearish Takeaways
- More cautious analysts are raising targets only modestly and keeping recommendations at neutral like stances, which suggests lingering concerns about valuation after the stocks recent performance.
- There is uncertainty around the pace and efficiency of integrating newly acquired 401k platforms, with execution risk that could delay the earnings uplift currently embedded in optimistic scenarios.
- Some investors remain focused on macro and market sensitivity in wealth and retirement businesses, which could pressure assets under management growth and fee income in weaker market environments.
- While long term earnings potential is acknowledged, a portion of the growth story is still contingent on delivering planned platform conversions and cost synergies on schedule, which leaves limited room for missteps.
What's in the News
- Completed a substantial share repurchase program, buying back a total of 18,662,858 shares, representing 2% of shares outstanding for CAD 995 million, including 10,278,295 shares repurchased between July 1 and November 5, 2025, for CAD 563 million (company buyback update).
- Great-West Lifeco Inc. preferred share series GWO.PRZ was added to the S&P/TSX Preferred Share Index, potentially improving visibility and index-driven demand for the security (index constituent add).
- Great-West Lifeco Inc. preferred share series GWO.PRT was also added to the S&P/TSX Preferred Share Index, further expanding the company's representation in key Canadian preferred share benchmarks (index constituent add).
Valuation Changes
- The Fair Value Estimate remains unchanged at approximately CA$63.08 per share, indicating no revision to the intrinsic value outlook.
- The Discount Rate has edged down marginally to about 6.12 percent, reflecting a negligible change in the risk and return assumptions applied to future cash flows.
- The Revenue Growth Assumption is effectively unchanged at roughly 6.07 percent annually, suggesting a stable view on top line expansion prospects.
- The Net Profit Margin Forecast remains virtually flat at around 10.70 percent, implying no material shift in projected profitability levels.
- The Future P/E Multiple stays steady at roughly 14.6 times earnings, signaling an unchanged view of the appropriate valuation multiple for the company’s forward earnings.
Key Takeaways
- Strong demographic trends and global market expansion position the company for sustained growth in retirement and wealth management solutions.
- Digital transformation and capital-light business expansion are set to drive efficiency, stable earnings, and improved returns on equity.
- Structural industry headwinds, increasing competition, business model shifts, and execution risk on digital transformation threaten Great-West Lifeco's organic growth, margins, and earnings diversity.
Catalysts
About Great-West Lifeco- Engages in the life and health insurance, retirement savings, wealth and asset management, and reinsurance businesses in Canada, the United States, and Europe.
- Strong demographic tailwinds-including population aging and rising life expectancy-are expected to increase demand for retirement and wealth management solutions, positioning Great-West Lifeco to capture greater top-line revenue growth as their addressable market expands globally.
- Continued digital transformation initiatives, including the adoption of AI and process automation, are expected to materially enhance operational efficiency, supporting a structurally lower cost base and improving net margins over the medium term.
- Expansion of fee-based, capital-light wealth and asset management businesses (such as Empower) provides more stable, recurring earnings and higher return on equity, leading to more predictable and higher-quality earnings growth.
- Significant runway for revenue growth exists from capturing "money in motion" through rollovers/crossovers and increased product penetration among Empower's large participant base, which is likely to boost both asset-based and participant-based fee income.
- The company's substantial share repurchase program and disciplined capital allocation, underpinned by robust cash generation and a strengthened balance sheet, are poised to drive higher earnings per share and return on equity over time, further closing the valuation gap.
Great-West Lifeco Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?- Analysts are assuming Great-West Lifeco's revenue will grow by 5.8% annually over the next 3 years.
- Analysts assume that profit margins will shrink from 10.6% today to 10.3% in 3 years time.
- Analysts expect earnings to reach CA$4.3 billion (and earnings per share of CA$4.88) by about September 2028, up from CA$3.7 billion today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting CA$4.9 billion in earnings, and the most bearish expecting CA$3.8 billion.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 14.2x on those 2028 earnings, up from 13.6x today. This future PE is greater than the current PE for the CA Insurance industry at 13.8x.
- Analysts expect the number of shares outstanding to grow by 0.1% per year for the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 5.97%, as per the Simply Wall St company report.
Great-West Lifeco Future Earnings Per Share Growth
Risks
What could happen that would invalidate this narrative?- Long-term demographic shifts, including elevated participant outflows as baby boomers retire (and a persistent 0.5%-1% annual participant outflow for 5–6 years), may suppress organic growth in key U.S. Retirement businesses, pressuring net new asset inflows and associated fee-based revenues.
- Growing competition and fee compression in workplace retirement and wealth management (evidenced by zero-fee index fund launches and greater reliance on fixed per-participant fees over asset-based fees), could erode average fee income from assets, weighing on revenue and net margins over the long term.
- Strategic exit from U.S. traditional life mortality reinsurance, due to an inability to achieve target returns and increasingly unattractive market dynamics, signals risks associated with business model adaptation and may limit future earnings diversity, especially if new capital solutions and risk solutions do not scale as expected.
- Ongoing exposure to credit events, like the negative impact from U.K. water utility bond holdings, highlights the risk that idiosyncratic or structural credit losses in global portfolios, as well as potential economic or market volatility, could adversely affect investment returns-impacting profitability, earnings, and capital ratios.
- Large-scale investment in digital transformation and efficiency initiatives ($250–$300 million post-tax charges), while intended to reduce expense ratios and enhance scalability, carries execution risk; failure to deliver targeted efficiency gains could leave the company exposed to above-target operating expenses, ultimately impacting net margins and long-term earnings growth.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of CA$55.0 for Great-West Lifeco based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of CA$61.0, and the most bearish reporting a price target of just CA$45.0.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be CA$41.6 billion, earnings will come to CA$4.3 billion, and it would be trading on a PE ratio of 14.2x, assuming you use a discount rate of 6.0%.
- Given the current share price of CA$54.55, the analyst price target of CA$55.0 is 0.8% higher. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
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Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

