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In The Style Group AIM:ITS Stock Report

Last Price


Market Cap







23 Sep, 2022


Company Financials +
ITS fundamental analysis
Snowflake Score
Future Growth1/6
Past Performance0/6
Financial Health5/6

ITS Stock Overview

In The Style Group Plc, together with its subsidiaries, operates as an e-commerce womenswear fashion brand in the United Kingdom, the rest of Europe, and internationally.

In The Style Group Competitors

Price History & Performance

Summary of all time highs, changes and price drops for In The Style Group
Historical stock prices
Current Share PriceUK£0.27
52 Week HighUK£1.77
52 Week LowUK£0.26
1 Month Change-10.17%
3 Month Change-69.19%
1 Year Change-83.44%
3 Year Changen/a
5 Year Changen/a
Change since IPO-88.82%

Recent News & Updates

Jul 20
In The Style Group Plc's (LON:ITS) Intrinsic Value Is Potentially 65% Above Its Share Price

In The Style Group Plc's (LON:ITS) Intrinsic Value Is Potentially 65% Above Its Share Price

Today we will run through one way of estimating the intrinsic value of In The Style Group Plc ( LON:ITS ) by estimating...

Shareholder Returns

ITSGB Online RetailGB Market

Return vs Industry: ITS underperformed the UK Online Retail industry which returned -80.3% over the past year.

Return vs Market: ITS underperformed the UK Market which returned -12.9% over the past year.

Price Volatility

Is ITS's price volatile compared to industry and market?
ITS volatility
ITS Average Weekly Movement11.3%
Online Retail Industry Average Movement8.5%
Market Average Movement5.2%
10% most volatile stocks in GB Market10.8%
10% least volatile stocks in GB Market2.7%

Stable Share Price: ITS is more volatile than 90% of UK stocks over the past 3 months, typically moving +/- 11% a week.

Volatility Over Time: ITS's weekly volatility (11%) has been stable over the past year, but is still higher than 75% of UK stocks.

About the Company

2013133Sam Perkins

In The Style Group Plc, together with its subsidiaries, operates as an e-commerce womenswear fashion brand in the United Kingdom, the rest of Europe, and internationally. It sells various fashion items through its e-commerce websites and proprietary In The Style app, as well as through digital retail wholesale partners. The company was incorporated in 2013 and is headquartered in Salford, the United Kingdom.

In The Style Group Fundamentals Summary

How do In The Style Group's earnings and revenue compare to its market cap?
ITS fundamental statistics
Market CapUK£13.91m
Earnings (TTM)-UK£1.33m
Revenue (TTM)UK£57.32m


P/S Ratio


P/E Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
ITS income statement (TTM)
Cost of RevenueUK£32.15m
Gross ProfitUK£25.17m
Other ExpensesUK£26.50m

Last Reported Earnings

Mar 31, 2022

Next Earnings Date


Earnings per share (EPS)-0.025
Gross Margin43.91%
Net Profit Margin-2.32%
Debt/Equity Ratio0%

How did ITS perform over the long term?

See historical performance and comparison
We’ve recently updated our valuation analysis.


Is ITS undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score


Valuation Score 1/6

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • Analyst Forecast

Key Valuation Metric

Which metric is best to use when looking at relative valuation for ITS?

Other financial metrics that can be useful for relative valuation.

ITS key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue0.2x
Enterprise Value/EBITDA-6.9x
PEG Ration/a

Price to Sales Ratio vs Peers

How does ITS's PS Ratio compare to its peers?

ITS PS Ratio vs Peers
The above table shows the PS ratio for ITS vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPSEstimated GrowthMarket Cap
Peer Average0.2x
MADE Group
BUMP Seraphine Group
MMAG musicMagpie
ITS In The Style Group

Price-To-Sales vs Peers: ITS is expensive based on its Price-To-Sales Ratio (0.2x) compared to the peer average (0.2x).

Price to Earnings Ratio vs Industry

How does ITS's PE Ratio compare vs other companies in the GB Online Retail Industry?

Price-To-Sales vs Industry: ITS is good value based on its Price-To-Sales Ratio (0.2x) compared to the European Online Retail industry average (0.5x)

Price to Sales Ratio vs Fair Ratio

What is ITS's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

ITS PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.2x
Fair PS Ratio0.2x

Price-To-Sales vs Fair Ratio: ITS is expensive based on its Price-To-Sales Ratio (0.2x) compared to the estimated Fair Price-To-Sales Ratio (0.2x).

Share Price vs Fair Value

What is the Fair Price of ITS when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: Insufficient data to calculate ITS's fair value for valuation analysis.

Significantly Below Fair Value: Insufficient data to calculate ITS's fair value for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Analyst Forecast: Target price is more than 20% higher than the current share price, but there are not enough analysts covering the stock to determine statistical confidence in agreement.

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Future Growth

How is In The Style Group forecast to perform in the next 1 to 3 years based on estimates from 2 analysts?

Future Growth Score


Future Growth Score 1/6

  • Earnings vs Savings Rate

  • Earnings vs Market

  • High Growth Earnings

  • Revenue vs Market

  • High Growth Revenue

  • Future ROE


Forecasted annual revenue growth

Earnings and Revenue Growth Forecasts

Analyst Future Growth Forecasts

Earnings vs Savings Rate: Insufficient data to determine if ITS's forecast earnings growth is above the savings rate (0.9%).

Earnings vs Market: Insufficient data to determine if ITS's earnings are forecast to grow faster than the UK market

High Growth Earnings: Insufficient data to determine if ITS's earnings are expected to grow significantly over the next 3 years.

Revenue vs Market: ITS's revenue (7.5% per year) is forecast to grow faster than the UK market (4.5% per year).

High Growth Revenue: ITS's revenue (7.5% per year) is forecast to grow slower than 20% per year.

Earnings per Share Growth Forecasts

Future Return on Equity

Future ROE: Insufficient data to determine if ITS's Return on Equity is forecast to be high in 3 years time

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Past Performance

How has In The Style Group performed over the past 5 years?

Past Performance Score


Past Performance Score 0/6

  • Quality Earnings

  • Growing Profit Margin

  • Earnings Trend

  • Accelerating Growth

  • Earnings vs Industry

  • High ROE


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: ITS is currently unprofitable.

Growing Profit Margin: ITS is currently unprofitable.

Past Earnings Growth Analysis

Earnings Trend: ITS is unprofitable, but has reduced losses over the past 5 years at a rate of 24.3% per year.

Accelerating Growth: Unable to compare ITS's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: ITS is unprofitable, making it difficult to compare its past year earnings growth to the Online Retail industry (-29.7%).

Return on Equity

High ROE: ITS has a negative Return on Equity (-12.4%), as it is currently unprofitable.

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Financial Health

How is In The Style Group's financial position?

Financial Health Score


Financial Health Score 5/6

  • Short Term Liabilities

  • Long Term Liabilities

  • Debt Level

  • Reducing Debt

  • Stable Cash Runway

  • Forecast Cash Runway

Financial Position Analysis

Short Term Liabilities: ITS's short term assets (£14.2M) exceed its short term liabilities (£7.2M).

Long Term Liabilities: ITS's short term assets (£14.2M) exceed its long term liabilities (£813.0K).

Debt to Equity History and Analysis

Debt Level: ITS is debt free.

Reducing Debt: ITS had no debt 5 years ago.

Balance Sheet

Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: ITS has less than a year of cash runway based on its current free cash flow.

Forecast Cash Runway: ITS has sufficient cash runway for more than 3 years if free cash flow continues to reduce at historical rates of 13.5% each year

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What is In The Style Group current dividend yield, its reliability and sustainability?

Dividend Score


Dividend Score 0/6

  • Notable Dividend

  • High Dividend

  • Stable Dividend

  • Growing Dividend

  • Earnings Coverage

  • Cash Flow Coverage

Dividend Yield vs Market

Notable Dividend: Unable to evaluate ITS's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate ITS's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if ITS's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if ITS's dividend payments have been increasing.

Earnings Payout to Shareholders

Earnings Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.

Cash Payout to Shareholders

Cash Flow Coverage: Unable to calculate sustainability of dividends as ITS has not reported any payouts.

Discover strong dividend paying companies


How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Sam Perkins (43 yo)



Mr. Sam Perkins is Group Chief Executive Officer of In The Style Group Plc from January 17, 2022. Mr. Perkins has a successful and proven track record of delivering strategic and commercial success across...

Leadership Team

Experienced Management: ITS's management team is not considered experienced ( 1.1 years average tenure), which suggests a new team.

Board Members

Experienced Board: ITS's board of directors are considered experienced (5.4 years average tenure).


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 102.22% of the company
OwnershipNameSharesCurrent ValueChange %Portfolio %
Adam Frisby
12,103,446£3.2m0%no data
Lombard Odier Asset Management (Europe) Limited
Causeway Capital Partners
7,609,878£2.0m0%no data
Octopus Investments Limited
Chelverton Asset Management Limited
Columbia Management Investment Advisers, LLC
2,669,394£707.4k1.68%no data
Sarasin & Partners LLP
2,391,428£633.7k0%no data
Paul Masters
1,977,504£524.0k0%no data
BlackRock, Inc.
1,588,087£420.8k-24.78%no data
UBS Asset Management
1,075,201£284.9k10110.84%no data
EFG Private Bank SA, Asset Management Arm
Canaccord Genuity Wealth (International) Limited
833,333£220.8k-0.31%no data
Hargreave Hale Limited, Asset Management Arm
Amati Global Investors Ltd.
Jarvis Securities plc, Asset Management Arm
Garreth Todd
665,823£176.4k0%no data
Premier Fund Managers Limited
533,725£141.4k-1.16%no data
Barclays Bank PLC, Wealth and Investment Management Division
512,314£135.8k33.14%no data
Union Bancaire Privee Asset Management LLC
Killik Asset Management
Newedge Group, Securities Investments
Liberum Capital Limited, Asset Management Arm
VP Fund Solutions (Liechtenstein) AG
James Sharp
99,709£26.4k0%no data
Standard Chartered Bank, Asset Management Arm
97,000£25.7k0%no data

Company Information

In The Style Group Plc's employee growth, exchange listings and data sources

Key Information

  • Name: In The Style Group Plc
  • Ticker: ITS
  • Exchange: AIM
  • Founded: 2013
  • Industry: Internet and Direct Marketing Retail
  • Sector: Retail
  • Implied Market Cap: UK£13.912m
  • Shares outstanding: 52.50m
  • Website:

Number of Employees


  • In The Style Group Plc
  • Olympic Court
  • Unit 5
  • Salford
  • Greater Manchester
  • M50 2QP
  • United Kingdom


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
8DHDB (Deutsche Boerse AG)YesOrdinary SharesDEEURMar 2021
ITSAIM (London Stock Exchange AIM Market)YesOrdinary SharesGBGBPMar 2021

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2022/09/23 00:00
End of Day Share Price2022/09/23 00:00
Annual Earnings2022/03/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.