Stock Analysis Report

Executive Summary

Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience foods.

Snowflake Analysis

Established dividend payer and slightly overvalued.

Similar Companies

Share Price & News

How has Kellogg's share price performed over time and what events caused price changes?

Latest Share Price and Events

Stable Share Price: KEL has not had significant price volatility in the past 3 months.

Market Performance

7 Day Return




DE Food


DE Market

1 Year Return




DE Food


DE Market

Return vs Industry: KEL exceeded the German Food industry which returned 7.8% over the past year.

Return vs Market: KEL exceeded the German Market which returned 8.3% over the past year.

Shareholder returns

7 Day-4.4%-3.3%-4.7%
30 Day-5.5%1.2%-4.0%
90 Day0.8%8.0%-1.4%
1 Year24.9%20.2%9.6%7.8%11.7%8.3%
3 Year-6.5%-15.0%-14.5%-19.8%11.4%1.6%
5 Year19.6%2.1%29.4%17.9%15.1%-0.7%

Price Volatility Vs. Market

How volatile is Kellogg's share price compared to the market and industry in the last 5 years?

Simply Wall St News

No news available


Is Kellogg undervalued compared to its fair value and its price relative to the market?


Undervalued compared to fair value

Share Price vs. Fair Value

Below Fair Value: KEL (€59.51) is trading below our estimate of fair value (€107.3)

Significantly Below Fair Value: KEL is trading below fair value by more than 20%.

Price To Earnings Ratio

PE vs Industry: KEL is poor value based on its PE Ratio (23.3x) compared to the Food industry average (22.6x).

PE vs Market: KEL is poor value based on its PE Ratio (23.3x) compared to the German market (20.7x).

Price to Earnings Growth Ratio

PEG Ratio: KEL is poor value based on its PEG Ratio (1.9x)

Price to Book Ratio

PB vs Industry: KEL is overvalued based on its PB Ratio (8.2x) compared to the DE Food industry average (2x).

Next Steps

Future Growth

How is Kellogg forecast to perform in the next 1 to 3 years based on estimates from 18 analysts?


Forecasted annual earnings growth

Earnings and Revenue Growth Forecasts

Analyst Future Growth Forecasts

Earnings vs Savings Rate: KEL's forecast earnings growth (12.3% per year) is above the savings rate (-0.4%).

Earnings vs Market: KEL's earnings (12.3% per year) are forecast to grow slower than the German market (13% per year).

High Growth Earnings: KEL's earnings are forecast to grow, but not significantly.

Revenue vs Market: KEL's revenue (0.6% per year) is forecast to grow slower than the German market (5.1% per year).

High Growth Revenue: KEL's revenue (0.6% per year) is forecast to grow slower than 20% per year.

Earnings per Share Growth Forecasts

Future Return on Equity

Future ROE: KEL's Return on Equity is forecast to be very high in 3 years time (40.3%).

Next Steps

Past Performance

How has Kellogg performed over the past 5 years?


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: KEL has high quality earnings.

Growing Profit Margin: KEL's current net profit margins (7.1%) are lower than last year (9.9%).

Past Earnings Growth Analysis

Earnings Trend: KEL's earnings have grown by 19.8% per year over the past 5 years.

Accelerating Growth: KEL's has had negative earnings growth over the past year, so it can't be compared to its 5-year average.

Earnings vs Industry: KEL had negative earnings growth (-28.4%) over the past year, making it difficult to compare to the Food industry average (8.3%).

Return on Equity

High ROE: Whilst KEL's Return on Equity (29.48%) is high, this metric is skewed due to their high level of debt.

Return on Assets

Return on Capital Employed

Next Steps

Financial Health

How is Kellogg's financial position?

Financial Position Analysis

Short Term Liabilities: KEL's short term assets ($3.4B) do not cover its short term liabilities ($4.8B).

Long Term Liabilities: KEL's short term assets ($3.4B) do not cover its long term liabilities ($9.5B).

Debt to Equity History and Analysis

Debt Level: KEL's debt to equity ratio (239%) is considered high.

Reducing Debt: KEL's debt to equity ratio has reduced from 256.4% to 239% over the past 5 years.

Debt Coverage: KEL's debt is not well covered by operating cash flow (14.8%).

Interest Coverage: KEL's interest payments on its debt are well covered by EBIT (5.7x coverage).

Balance Sheet

Inventory Level: KEL has a high level of physical assets or inventory.

Debt Coverage by Assets: KEL's debt is not covered by short term assets (assets are 0.4x debt).

Next Steps


What is Kellogg's current dividend yield, its reliability and sustainability?


Current Dividend Yield

Dividend Yield vs Market


Current dividend yield vs market & industry

Notable Dividend: KEL's dividend (3.48%) is higher than the bottom 25% of dividend payers in the German market (1.38%).

High Dividend: KEL's dividend (3.48%) is low compared to the top 25% of dividend payers in the German market (3.73%).

Stability and Growth of Payments

Stable Dividend: KEL's dividends per share have been stable in the past 10 years.

Growing Dividend: KEL's dividend payments have increased over the past 10 years.

Current Payout to Shareholders

Dividend Coverage: At its current payout ratio (80.3%), KEL's payments are covered by earnings.

Future Payout to Shareholders

Future Dividend Coverage: KEL's dividends in 3 years are forecast to be covered by earnings (60.3% payout ratio).

Next Steps


How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Steve Cahillane (54yo)





Mr. Steven A. Cahillane, also known as Steve, has been the Chief Executive Officer, President and Director of Kellogg Company since October 2, 2017 and has been its Chairman since March 16, 2018. Mr. Cahil ...

CEO Compensation Analysis

Compensation vs Market: Steve's total compensation ($USD9.99M) is above average for companies of similar size in the German market ($USD4.41M).

Compensation vs Earnings: Insufficient data to compare Steve's compensation with company performance.

Leadership Team

Steven Cahillane
Chairman2.3yrsUS$9.99m0.015% $3.1m
Gary Pilnick
Vice Chairman of Corporate Development & Chief Legal Officer4.1yrsUS$3.47m0.015% $3.1m
Alistair Hirst
Senior Vice President of Global Supply Chain7.8yrsUS$2.87m0.011% $2.2m
Christopher Hood
Senior VP & President of Kellogg North America6.3yrsUS$3.95m0.0062% $1.3m
Amit Banati
Senior VP & CFO0.6yrsno data0.010% $2.1m
Kurt Forche
VP, Corporate Controller & Principal Accounting Officer1.5yrsno data0.00035% $72.1k
Lesley Salmon
Senior VP & Chief Information Officer1yrsno datano data
John Renwick
Vice President of Investor Relations & Corporate Planning3.8yrsno datano data
Michael Hunter
Vice President of Global Sales4.8yrsno datano data
Melissa Howell
Senior VP & Chief Human Resources Officer3.7yrsno data0.0027% $549.7k


Average Tenure


Average Age

Experienced Management: KEL's management team is considered experienced (3.7 years average tenure).

Board Members

Steven Cahillane
Chairman2.3yrsUS$9.99m0.015% $3.1m
Donald Knauss
Lead Independent Director0yrsUS$305.00k0.011% $2.3m
Richard Dreiling
Independent Director3.7yrsUS$260.00k0.0029% $590.9k
James Jenness
Non-Executive Director19.6yrsUS$260.00k0.011% $2.4m
G. Gund
Independent Director5.2yrsUS$275.00kno data
Stephanie Burns
Independent Director6yrsUS$280.00k0.0047% $971.8k
Carter Cast
Independent Director2.7yrsUS$372.03k0.0022% $450.9k
Mary Laschinger
Independent Director7.3yrsUS$280.00k0.0059% $1.2m
Carolyn Tastad
Independent Director4.2yrsUS$260.00k0.0033% $675.3k
La Montgomery Tabron
Independent Director6yrsUS$260.00kno data


Average Tenure


Average Age

Experienced Board: KEL's board of directors are considered experienced (5.2 years average tenure).


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: KEL insiders have bought more shares than they have sold in the past 3 months.

Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Company Information

Kellogg Company's company bio, employee growth, exchange listings and data sources

Key Information

  • Name: Kellogg Company
  • Ticker: KEL
  • Exchange: XTRA
  • Founded: 1906
  • Industry: Packaged Foods and Meats
  • Sector: Food, Beverage & Tobacco
  • Market Cap: US$22.348b
  • Listing Market Cap: US$20.590b
  • Shares outstanding: 341.09m
  • Website: https://www.kelloggcompany.com

Number of Employees


  • Kellogg Company
  • One Kellogg Square
  • Battle Creek
  • Michigan
  • 49016
  • United States


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
KNYSE (New York Stock Exchange)YesCommon StockUSUSDJan 1968
KELXTRA (XETRA Trading Platform)YesCommon StockDEEURJan 1968
KELDB (Deutsche Boerse AG)YesCommon StockDEEURJan 1968
KSWX (SIX Swiss Exchange)YesCommon StockCHCHFJan 1968
0R1RLSE (London Stock Exchange)YesCommon StockGBUSDJan 1968
KELLWBAG (Wiener Boerse AG)YesCommon StockATEURJan 1968
K *BMV (Bolsa Mexicana de Valores)YesCommon StockMXMXNJan 1968
K1EL34BOVESPA (Bolsa de Valores de Sao Paulo)BDR EACH 2 REPR 1 SHS UNSPONBRBRLJan 2020


Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience foods. The company operates through U.S. Snacks, U.S. Morning Foods, U.S. Specialty Channels, North America Other, Europe, Latin America, and Asia Pacific segments. Its principal products include crackers, cookies, crisps and other savory snacks, toaster pastries, cereal bars, granola bars and bites, fruit-flavored snacks, ready-to-eat cereals, frozen waffles, veggie foods, and noodles. The company offers its snacks and other convenience foods under the Kellogg’s, Keebler, Cheez-It, Pringles, Murray, Austin, Famous Amos, Parati, and RXBAR brand names; cereals and cereal bars under the Kellogg’s, Kashi, and Bear Naked brands; and frozen foods under the Eggo and Morningstar Farms brand names. It sells its products to retailers through direct sales forces, as well as brokers and distributors in approximately 180 countries. Kellogg Company was founded in 1906 and is headquartered in Battle Creek, Michigan. 

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/02/24 21:32
End of Day Share Price2020/02/24 00:00
Annual Earnings2019/12/28

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.