Will Higher Westfield Visitation Strengthen Scentre Group’s (ASX:SCG) Experiential Retail Strategy?

• On November 11, 2025, Scentre Group reported its Q3 operating results, highlighting a 3.1% increase in customer visitation to its Westfield destinations and continued investment in redevelopments and novel experiences.
• This uptick in foot traffic indicates that recent redevelopments and new offerings are resonating with shoppers, reinforcing Scentre Group’s competitive positioning among retail property operators.
• We’ll explore how the rise in Westfield visitation supports Scentre Group’s ongoing focus on experiential retail and asset enhancements.

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Scentre Group Investment Narrative Recap

Owning shares in Scentre Group means believing that consistently high occupancy, strong tenant demand, and ongoing redevelopment will offset the pressures from e-commerce and changing consumer behavior. The recent 3.1% increase in Westfield visitation reinforces confidence in Scentre’s near-term focus on experiential retail, supporting its traffic-driven revenue model; however, this momentum does not materially shift the main risk, long-term consumption trends may still temper growth if physical shopping preferences decline.

Among recent announcements, the half-year earnings report published in August 2025 is particularly relevant. It showed significant growth in sales and net income, complementing the Q3 news that customer engagement and redevelopments continue to drive results, with both updates aligning with the company’s short-term catalysts of high traffic and robust leasing activity.

Yet, in contrast, investors should also be aware of persistent reliance on record foot traffic, especially if broader shifts in retail behavior begin to...

Read the full narrative on Scentre Group (it's free!)

Scentre Group is projected to reach A$2.1 billion in revenue and A$1.3 billion in earnings by 2028. This outlook assumes a 7.3% annual decline in revenue and a decrease in earnings of A$0.1 billion from the current A$1.4 billion.

Uncover how Scentre Group's forecasts yield a A$4.32 fair value, a 3% upside to its current price.

Exploring Other Perspectives

Four members of the Simply Wall St Community set fair value estimates for Scentre Group from A$2.50 to A$5.10 per share. While opinions diverge, the current uplift in customer visitation highlights how near-term retail momentum can influence sentiment and future expectations, explore the recurring themes behind these varied viewpoints.

Explore 4 other fair value estimates on Scentre Group - why the stock might be worth 41% less than the current price!

Build Your Own Scentre Group Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your Scentre Group research is our analysis highlighting 2 key rewards and 4 important warning signs that could impact your investment decision.
• Our free Scentre Group research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Scentre Group's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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