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McPherson's LimitedASX:MCP Stock Report

Market Cap AU$16.7m
Share Price
AU$0.12
AU$0.36
66.5% undervalued intrinsic discount
1Y-47.8%
7D0%
1D
Portfolio Value
View

McPherson's Limited

ASX:MCP Stock Report

Market Cap: AU$16.7m

McPherson's (MCP) Stock Overview

Provides health, wellness, and beauty products in Australia, New Zealand, Asia, and internationally. More details

MCP fundamental analysis
Snowflake Score
Valuation4/6
Future Growth0/6
Past Performance0/6
Financial Health5/6
Dividends0/6

MCP Community Fair Values

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McPherson's Limited Competitors

Price History & Performance

Summary of share price highs, lows and changes for McPherson's
Historical stock prices
Current Share PriceAU$0.12
52 Week HighAU$0.33
52 Week LowAU$0.12
Beta0.64
1 Month Change-11.11%
3 Month Change-33.33%
1 Year Change-47.83%
3 Year Change-74.47%
5 Year Change-89.74%
Change since IPO-91.67%

Recent News & Updates

Analysis Article Feb 11

McPherson's Limited's (ASX:MCP) Share Price Is Matching Sentiment Around Its Revenues

When close to half the companies operating in the Personal Products industry in Australia have price-to-sales ratios...

Recent updates

Analysis Article Feb 11

McPherson's Limited's (ASX:MCP) Share Price Is Matching Sentiment Around Its Revenues

When close to half the companies operating in the Personal Products industry in Australia have price-to-sales ratios...
Analysis Article Jun 30

The Market Doesn't Like What It Sees From McPherson's Limited's (ASX:MCP) Revenues Yet

With a price-to-sales (or "P/S") ratio of 0.3x McPherson's Limited ( ASX:MCP ) may be sending bullish signals at the...
Analysis Article Mar 15

McPherson's Limited (ASX:MCP) Not Doing Enough For Some Investors As Its Shares Slump 27%

The McPherson's Limited ( ASX:MCP ) share price has fared very poorly over the last month, falling by a substantial...
Analysis Article Dec 20

More Unpleasant Surprises Could Be In Store For McPherson's Limited's (ASX:MCP) Shares After Tumbling 26%

McPherson's Limited ( ASX:MCP ) shareholders that were waiting for something to happen have been dealt a blow with a...
Analysis Article Aug 01

McPherson's Limited's (ASX:MCP) Share Price Not Quite Adding Up

There wouldn't be many who think McPherson's Limited's ( ASX:MCP ) price-to-sales (or "P/S") ratio of 0.3x is worth a...
Analysis Article Dec 18

McPherson's Limited's (ASX:MCP) Shares Climb 35% But Its Business Is Yet to Catch Up

McPherson's Limited ( ASX:MCP ) shareholders would be excited to see that the share price has had a great month...
Analysis Article Oct 09

Here's Why McPherson's (ASX:MCP) Can Manage Its Debt Responsibly

Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...
Analysis Article Aug 28

McPherson's (ASX:MCP) Will Pay A Smaller Dividend Than Last Year

McPherson's Limited ( ASX:MCP ) is reducing its dividend from last year's comparable payment to A$0.01 on the 22nd of...
Analysis Article Jul 24

A Look At The Fair Value Of McPherson's Limited (ASX:MCP)

Key Insights Using the 2 Stage Free Cash Flow to Equity, McPherson's fair value estimate is AU$0.52 McPherson's...
Analysis Article May 17

These 4 Measures Indicate That McPherson's (ASX:MCP) Is Using Debt Reasonably Well

Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...
Analysis Article Feb 12

Did You Participate In Any Of McPherson's' (ASX:MCP) Fantastic 149% Return ?

McPherson's Limited ( ASX:MCP ) shareholders might understandably be very concerned that the share price has dropped...
Analysis Article Jan 25

Are McPherson's's (ASX:MCP) Statutory Earnings A Good Guide To Its Underlying Profitability?

Many investors consider it preferable to invest in profitable companies over unprofitable ones, because profitability...
Analysis Article Jan 07

Declining Stock and Decent Financials: Is The Market Wrong About McPherson's Limited (ASX:MCP)?

With its stock down 54% over the past three months, it is easy to disregard McPherson's (ASX:MCP). But if you pay close...
Analysis Article Dec 20

A Look At The Intrinsic Value Of McPherson's Limited (ASX:MCP)

Today we will run through one way of estimating the intrinsic value of McPherson's Limited ( ASX:MCP ) by estimating...
Analysis Article Dec 03

Analysts Just Shaved Their McPherson's Limited (ASX:MCP) Forecasts Dramatically

Market forces rained on the parade of McPherson's Limited ( ASX:MCP ) shareholders today, when the analysts downgraded...
Analysis Article Nov 22

Tread With Caution Around McPherson's Limited's (ASX:MCP) 5.0% Dividend Yield

Dividend paying stocks like McPherson's Limited (ASX:MCP) tend to be popular with investors, and for good reason...
Analysis Article Sep 10

Have Insiders Been Buying McPherson's Limited (ASX:MCP) Shares This Year?

We've lost count of how many times insiders have accumulated shares in a company that goes on to improve markedly. The...
Analysis Article Aug 19

Here's What McPherson's Limited's (ASX:MCP) Shareholder Ownership Structure Looks Like

If you want to know who really controls McPherson's Limited (ASX:MCP), then you'll have to look at the makeup of its...
Analysis Article Jul 30

McPherson's Limited (ASX:MCP) P/E Isn't Throwing Up Surprises

With a price-to-earnings (or "P/E") ratio of 22.5x McPherson's Limited (ASX:MCP) may be sending bearish signals at the...
Analysis Article Jul 15

Is McPherson's Limited (ASX:MCP) Expensive For A Reason? A Look At Its Intrinsic Value

Does the July share price for McPherson's Limited (ASX:MCP) reflect what it's really worth? Today, we will estimate...

Shareholder Returns

MCPAU Personal ProductsAU Market
7D0%-6.0%3.0%
1Y-47.8%-42.7%3.5%

Return vs Industry: MCP underperformed the Australian Personal Products industry which returned -42.7% over the past year.

Return vs Market: MCP underperformed the Australian Market which returned 3.5% over the past year.

Price Volatility

Is MCP's price volatile compared to industry and market?
MCP volatility
MCP Average Weekly Movement6.4%
Personal Products Industry Average Movement11.8%
Market Average Movement10.2%
10% most volatile stocks in AU Market17.2%
10% least volatile stocks in AU Market4.1%

Stable Share Price: MCP has not had significant price volatility in the past 3 months compared to the Australian market.

Volatility Over Time: MCP's weekly volatility (6%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
1860n/aBrett Charltonwww.mcphersons.com.au

McPherson's Limited provides health, wellness, and beauty products in Australia, New Zealand, Asia, and internationally. The company offers beauty care, hair care, skin care, and personal care items, including facial wipes, cotton pads, and foot comfort products; and vitamins and supplements, as well as fragrance and nutrition products. It sells its products under Dr. LeWinn’s, A’kin, Manicare, Lady Jayne, Swisspers, Fusion Health, Bondi fragrances, Oriental Botanicals, Maseur, Glam by Manicare, Revitanail, Footcare by Maseur, and Stratton.

McPherson's Limited Fundamentals Summary

How do McPherson's's earnings and revenue compare to its market cap?
MCP fundamental statistics
Market capAU$16.73m
Earnings (TTM)-AU$17.36m
Revenue (TTM)AU$134.24m
0.1x
P/S Ratio
-1.0x
P/E Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
MCP income statement (TTM)
RevenueAU$134.24m
Cost of RevenueAU$56.17m
Gross ProfitAU$78.07m
Other ExpensesAU$95.43m
Earnings-AU$17.36m

Last Reported Earnings

Dec 31, 2025

Next Earnings Date

n/a

Earnings per share (EPS)-0.12
Gross Margin58.16%
Net Profit Margin-12.93%
Debt/Equity Ratio0.2%

How did MCP perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/06/16 08:35
End of Day Share Price 2026/06/16 00:00
Earnings2025/12/31
Annual Earnings2025/06/30

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

McPherson's Limited is covered by 5 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Elijah MayrCLSA
Sarah MannMA Moelis Australia Securities Pty Ltd
Josephine LittleMorgans Financial Limited