GURU Organic Energy Corp., a beverage company, engages in production, marketing, and distribution of energy drinks in Canada and the United States. The company offers its products under the Guru Original, Guru Lite, GURU Zero Wild Berry, Wild Strawberry Watermelon, Guru wild ice pop, Zero Dragon Fruit Cherry Sorbet, Wild Ruby Red, Zero variety pack, island breeze punch, Tropical Punch, Fruit Punch, and Peach Mango Punch brand names. It distributes its products through convenience stores and gas stations, grocery and mass retailers, pharmacies, wholesale clubs, food service companies, and e-commerce platforms, such as guruenergy.com and Amazon. The company was founded in 1999 and is headquartered in Montreal, Canada.