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Shanghai Xinhua Media Co., Ltd., a publishing and media enterprise, engages in the cultural media business in China. The company is involved in the publishing and distributing textbooks for kindergartens, primary and secondary schools, and vocational schools; newspaper and magazine business; and owns and operates bookstores. It engages in e commerce business; advertising agency business; and media investment business. The company was founded in 1992 is headquartered in Shanghai, China.