East Buy Holding Limited, an investment holding company, operates livestreaming e-commerce business for sales of private label products in the People's Republic of China. The company sells its products to individual customers through livestreaming e-commerce on third-party platforms and its own APP. It also provides commission, software and technology, education advisory, tourism, supply chain, and human resources and related services The company was formerly known as Koolearn Technology Holding Limited. East Buy Holding Limited was founded in 2005 and is headquartered in Beijing, the People's Republic of China. East Buy Holding Limited is a subsidiary of New Oriental Education & Technology Group Inc.