MoneyMax Financial Services Ltd., an investment holding company, operates as a financial service provider, retailer, and trader of luxury products in Singapore and Malaysia. It operates in four segments: Pawnbroking; Retail and Trading of Gold and Luxury Items; Secured Lending; and Others. The company offers pawnbroking; retail and trading of gold jewellery, timepieces, and bags; automotive financing; residential and commercial property financing; and motor, travel, home, and commercial insurance services. It also engages in property owning, money lending, finance leasing, and insurance agency activities. In addition, the company operates MoneyMax Online, an online platform to shop, sell, and appraise valuables; an online auction platform; and retail outlets. The company was incorporated in 2008 and is headquartered in Singapore. MoneyMax Financial Services Ltd. is a subsidiary of Money Farm Pte Ltd.