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Upcoming Game Launches Will Drive Substantial Global Expansion This Year

Published
19 Jan 25
Updated
02 May 26
Views
30
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AnalystConsensusTarget's Fair Value
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1Y
9.6%
7D
-1.0%

Author's Valuation

₩71.79k31.0% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 02 May 26

Fair value Decreased 0.17%

A251270: Share Buybacks And New Game Launches Will Support Future Upside

Analysts have trimmed their price target on Netmarble slightly to around ₩71,800, reflecting updated assumptions that now combine higher expected revenue growth with a lower profit margin outlook and a higher future P/E multiple.

What's in the News

  • The board authorizes a share buyback plan dated March 25, 2026, giving management the ability to repurchase shares under an approved program (Key Developments).
  • Netmarble announces a share repurchase program of up to ₩82,800 million via KB Securities, aimed at preventing dilution during a stock exchange process and supporting shareholder value, with the plan valid through June 25, 2026 (Key Developments).
  • An annual dividend of ₩876 per share is declared, with payment set for April 23, 2026, ex date on February 26, 2026, and record date on February 27, 2026 (Key Developments).
  • The Seven Deadly Sins: Origin rolls out on PlayStation 5 and Steam from March 16, 2026, ahead of a March 23 grand launch that brings the title to mobile platforms, alongside pre registration incentives and global fan events (Key Developments).
  • Global mobile idle RPG StoneAge Idle Adventure launches worldwide, extending the StoneAge IP to a new title that features simplified systems, large team compositions, and a range of in game events and rewards at rollout (Key Developments).

Valuation Changes

  • Fair value was trimmed slightly from ₩71,909.09 to ₩71,785.71 per share.
  • The discount rate was adjusted marginally from 10.29% to 10.28%.
  • The revenue growth assumption moved from a 1.23% decline to 2.50% growth.
  • The net profit margin was reduced from 17.10% to 13.06%.
  • The future P/E multiple was increased from 16.73x to 19.55x.
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Key Takeaways

  • Regional expansion, new game launches, and live-service updates are increasing Netmarble's global user base and supporting sustained revenue and earnings growth.
  • Greater focus on self-developed IP and improved cost efficiencies are driving down expenses and strengthening profitability and margins over time.
  • Heavy dependence on new hits, rising competition, elevated costs, one-off gains, and tightening global regulations all heighten risk to growth, profit stability, and monetization.

Catalysts

About Netmarble
    Develops and publishes PC, mobile, and console games in South Korea and internationally.
What are the underlying business or industry changes driving this perspective?
  • Expansion of high-speed internet/mobile infrastructure and the global rise in digital entertainment spending continue to increase Netmarble's addressable market, as seen by successful regional expansion plans for titles like RF ONLINE NEXT and Seven Knights Re:BIRTH, directly supporting future revenue growth.
  • Planned launches of seven new titles in the second half of the year, alongside further regional rollouts for existing successful games, position Netmarble to capture a growing global user base, boosting both revenue and recurring earnings.
  • Increasing share of revenue from self-developed intellectual property and the rollout of PC payment options are driving down commission fees, supporting improvement in net margins and overall profitability over time.
  • Strong execution on cost structure efficiencies-demonstrated by stable marketing spend as a percentage of revenue and controlled labor costs-suggests that rising scale from new launches can deliver higher EBITDA margins and more stable long-term earnings.
  • Adoption of live-service updates and ongoing user engagement strategies for top games, aligned with trends in social gaming and higher global engagement, enhance user retention and drive higher average revenue per user, supporting sustained revenue growth and earnings stability.
Netmarble Earnings and Revenue Growth

Netmarble Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?

  • Analysts are assuming Netmarble's revenue will grow by 2.5% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 7.9% today to 13.1% in 3 years time.
  • Analysts expect earnings to reach ₩398.8 billion (and earnings per share of ₩4936.33) by about May 2029, up from ₩225.0 billion today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting ₩496.0 billion in earnings, and the most bearish expecting ₩356.0 billion.
  • In order for the above numbers to justify the price target of the analysts, the company would need to trade at a PE ratio of 19.8x on those 2029 earnings, up from 17.2x today. This future PE is greater than the current PE for the KR Entertainment industry at 13.3x.
  • Analysts expect the number of shares outstanding to remain consistent over the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 10.28%, as per the Simply Wall St company report.

Risks

What could happen that would invalidate this narrative?
  • Heavy reliance on successful new game launches and legacy IPs introduces significant volatility to revenue streams, as underperformance or delays in upcoming titles or failure to continuously generate "hit" games could lead to stagnant or declining revenues and increased earnings volatility.
  • Intensifying competition in core genres, particularly MMORPGs in the Korean market, poses ongoing risks to Netmarble's ability to maintain user engagement and market share, potentially eroding future revenues and squeezing net margins.
  • The growth strategy driven by frequent new launches and aggressive regional expansion results in high ongoing development and marketing costs; if user acquisition costs increase or monetization underperforms, EBITDA margins and profitability could decline over time.
  • The company's recent strong earnings were materially boosted by nonrecurring nonoperating items, such as gains from PRS contracts tied to HYBE share price fluctuations; a decrease in such gains or negative swings could decrease net income and earnings predictability.
  • Growing global regulation of game monetization models (e.g., loot boxes, gacha mechanics) or tightening data privacy laws could require costly compliance adjustments and restrain future monetization strategies, negatively impacting long-term revenue and margins.

Valuation

How have all the factors above been brought together to estimate a fair value?

  • The analysts have a consensus price target of ₩71785.71 for Netmarble based on their expectations of its future earnings growth, profit margins and other risk factors.
  • However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of ₩93000.0, and the most bearish reporting a price target of just ₩46000.0.
  • In order for you to agree with the analysts, you'd need to believe that by 2029, revenues will be ₩3053.2 billion, earnings will come to ₩398.8 billion, and it would be trading on a PE ratio of 19.8x, assuming you use a discount rate of 10.3%.
  • Given the current share price of ₩49650.0, the analyst price target of ₩71785.71 is 30.8% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

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Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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