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New Leadership Appointments and Share Buybacks Will Drive Drilling Efficiency Forward

Published
11 Mar 25
Updated
25 Nov 25
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AnalystConsensusTarget's Fair Value
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1Y
12.9%
7D
8.2%

Author's Valuation

CA$103.438.9% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 25 Nov 25

Fair value Decreased 0.14%

PD: Leadership Transition And Share Buyback Will Drive Market Momentum

Analysts have slightly lowered their price target for Precision Drilling from $103.57 to $103.43. They cited improved revenue growth forecasts but adjusted for a decrease in projected profit margins and a revised discount rate.

What's in the News

  • Precision Drilling appointed Mr. Carey Ford as Chief Executive Officer, succeeding Kevin Neveu, who retired after leading the company since 2007 (Key Developments).
  • Dustin Honing was promoted to Chief Financial Officer after nearly 15 years with the company. He previously served as Vice President, Operations Finance (Key Developments).
  • The Board announced a share repurchase program that authorizes the buyback of up to 1,251,850 common shares, or 9.5% of outstanding shares. The program is to be completed by September 2026 (Key Developments).
  • From July to September 2025, 121,364 shares (0.91%) were repurchased for CAD 9 million as part of the ongoing buyback initiative (Key Developments).
  • Following a tender process, PwC was appointed as auditor and will replace KPMG after the completion of the 2025 financial statement audit. There were no modifications in KPMG’s reports over the last two fiscal years (Key Developments).

Valuation Changes

  • Consensus Analyst Price Target: Decreased marginally from CA$103.57 to CA$103.43.
  • Discount Rate: Lowered from 7.81% to 7.21%, reflecting a more optimistic risk profile.
  • Revenue Growth: Increased from 2.03% to 2.44% according to updated forecasts.
  • Net Profit Margin: Reduced from 7.14% to 6.35% in recent projections.
  • Future P/E: Increased from 10.27x to 11.20x, indicating a change in market valuation expectations.

Key Takeaways

  • Investments in automation, digitalization, and emissions reduction position the company for margin growth and competitive differentiation amid rising high-spec rig demand.
  • Strengthened presence in key gas basins and ongoing deleveraging support stable future earnings and increase flexibility for shareholder returns.
  • Ongoing pricing pressure, high capital needs, and limited international diversification heighten earnings volatility and risk amid exposure to North American market cycles and elevated debt costs.

Catalysts

About Precision Drilling
    A drilling company, provides onshore drilling, completion, and production services to exploration and production companies in the oil and natural gas and geothermal industries in the United States, Canada, and internationally.
What are the underlying business or industry changes driving this perspective?
  • Recent and anticipated increases in customer demand for rig upgrades-driven by the longer-term need for high-spec and automated drilling to efficiently access unconventional resources-signal sustainable growth in both average day rates and rig utilization, supporting revenue growth and potential margin expansion.
  • Precision Drilling's growing presence in key North American natural gas basins (Montney, Haynesville, Marcellus) and the positive outlook from LNG Canada Phase 1 start-up and data center-fueled gas demand reinforce a resilient foundation for long-term drilling activity, enhancing visibility into future earnings.
  • Expansion of the upgrade program, including investments in digitalization, automation (Alpha rigs), and emissions-reducing EverGreen solutions-enabled by direct customer funding and premium pricing-should continue to drive higher margins and create near-term differentiation, also positioning the company to capitalize on the trend towards lower-emission drilling.
  • Ongoing deleveraging, with debt reduction ahead of schedule and a normalized leverage target under 1x by 2027, strengthens net income and increases flexibility for future capital returns to shareholders via buybacks or dividends.
  • Accelerating industry shift toward scale, well-matched operator-service provider partnerships, and technology-driven operational efficiency are expected to drive pricing power and stability for sector leaders like Precision Drilling, supporting longer-term revenue consistency and margin resilience.

Precision Drilling Earnings and Revenue Growth

Precision Drilling Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Precision Drilling's revenue will grow by 1.2% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 5.7% today to 7.3% in 3 years time.
  • Analysts expect earnings to reach CA$139.1 million (and earnings per share of CA$11.29) by about September 2028, up from CA$104.8 million today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting CA$171 million in earnings, and the most bearish expecting CA$89.4 million.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 9.6x on those 2028 earnings, down from 10.1x today. This future PE is lower than the current PE for the CA Energy Services industry at 10.0x.
  • Analysts expect the number of shares outstanding to decline by 5.53% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 7.8%, as per the Simply Wall St company report.

Precision Drilling Future Earnings Per Share Growth

Precision Drilling Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Persistent oversupply and undisciplined pricing in the Canadian telescoping double rig segment-where Precision is unable to influence industry consolidation-continues to drive pricing competition and cyclically low day rates, risking revenue and margin compression for a significant portion of the Canadian fleet.
  • Capital expenditure requirements are rising, with the 2025 plan revised up to $240 million to fund rig upgrades and expansion projects; if customer-funded upgrades and contract coverage decline or new investments fail to deliver sufficient returns, net margins and free cash flow could be pressured long term.
  • Despite recent improved demand, the company's growth in the U.S. hinges largely on activity from private operators and the natural gas market, which remains highly cyclical and exposed to swings in gas and oil prices-introducing revenue and earnings volatility if commodity prices decline or customer drilling appetites shift.
  • International growth remains limited: rig activity outside North America continues to operate at modest levels (just seven rigs this quarter), so the company's heavy reliance on Canadian and U.S. markets exposes it to regional cyclicality and potential market shrinkage, affecting revenue consistency.
  • Rising interest expense due to a still-elevated debt position ($644 million, 6.9% average cost), combined with ongoing refinancing needs, increases sensitivity to financial market conditions and potential downturns-posing risk to earnings and constraining capital returns to shareholders if not addressed further.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of CA$96.75 for Precision Drilling based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of CA$120.0, and the most bearish reporting a price target of just CA$77.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be CA$1.9 billion, earnings will come to CA$139.1 million, and it would be trading on a PE ratio of 9.6x, assuming you use a discount rate of 7.8%.
  • Given the current share price of CA$79.24, the analyst price target of CA$96.75 is 18.1% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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