Last Update 08 Jul 26
Fair value Increased 5.00%SECU B: Higher Fair Value Will Reflect Outperform Rating And Earnings Framework
The analyst price target for Securitas has been adjusted from SEK 200 to SEK 210. This reflects analysts' updated assumptions on fair value, discount rate, revenue growth, profit margin and future P/E following recent research, including new coverage with an Outperform rating.
Analyst Commentary
Recent research coverage on Securitas points to a constructive tone, with bullish analysts highlighting what they view as an attractive risk and reward setup supported by the new SEK 210 price target.
Bullish Takeaways
- The SEK 210 price target from bullish analysts signals confidence that Securitas' current valuation leaves room for upside if the company delivers on its operational and financial assumptions.
- Initiation of coverage with an Outperform rating indicates that bullish analysts see Securitas as relatively well positioned compared with other stocks in the sector based on their assessment of execution and earnings power.
- Recent research links the SEK 210 target to updated views on discount rate, revenue trends, profit margins and future P/E, suggesting that the pricing of Securitas stock is being anchored to a refreshed, research driven framework.
- The combination of a clear rating, a defined SEK 210 target and newly formalized coverage provides investors with a more visible reference point for how bullish analysts are valuing Securitas.
What’s in the News for Securitas
- Securitas held its AGM on April 29, 2026, where shareholders approved a dividend of SEK 5.30 per share for the financial year 2025, to be distributed in two equal payments.
- The dividend will be paid as SEK 2.65 per share on two occasions, with record dates set for May 4, 2026, and November 19, 2026, according to the AGM resolution.
- Euroclear Sweden AB is scheduled to distribute the first dividend starting May 7, 2026, and the second dividend starting November 24, 2026, as outlined in the AGM documentation.
- The AGM also discharged the Securitas Board of Directors and the President from liability for the financial year 2025, following a standard review of the company’s governance and reporting.
Valuation Changes for Securitas
- Fair Value: SEK 200.0 has been updated to SEK 210.0, indicating a modest upward adjustment in the assessed value of Securitas.
- Discount Rate: The discount rate has moved from 5.75806% to 5.596416622252428%, a slight reduction that increases the present value assigned to Securitas' projected cash flows.
- Revenue Growth: Forecast revenue growth has shifted from 2.927088% to 3.099263972067612%, reflecting a small upward adjustment in expectations for SEK-based revenues.
- Net Profit Margin: The profit margin assumption has been revised from 5.418409% to 5.477391466990418%, a marginal change in the expected SEK earnings retained from each unit of revenue.
- Future P/E: The future P/E multiple has moved from 15.096231x to 15.530494404407332x, a slight increase in the valuation multiple analysts are applying to Securitas' projected earnings.
Key Takeaways
- Advancements in automation and digital platforms, coupled with a technology-driven service shift, are set to push profitability and margins beyond current forecasts.
- Strategic exits from low-margin contracts and robust financial discipline will enable higher-return investments, accelerating top-line growth and sustainable free cash flow.
- Slow transition to higher-margin, tech-driven solutions and challenges integrating acquisitions leave Securitas vulnerable to rising labor costs and agile competitors, pressuring growth and profitability.
Catalysts
About Securitas- Provides security services in North America, Europe, Latin America, Africa, the Middle East, Asia, and Australia.
- Whereas analyst consensus expects the optimization program to produce SEK 200 million in annual savings, the current momentum in digital adoption, automation, and scalable platforms indicates that Securitas could materially surpass these savings over the next 2-3 years, driving net margins and operating profitability well beyond current expectations.
- Analysts broadly agree that the focus on commercial development and integration of STANLEY will boost Technology & Solutions revenue, but this risk is understated: Securitas' sharper portfolio and strengthened value proposition, along with integration synergies yet to be realized, could accelerate both topline growth and recurring high-margin revenues across multiple geographies.
- Urbanization and increased global wealth are set to significantly magnify demand for advanced, integrated security solutions; Securitas' ongoing transition to technology-enabled and AI-powered services positions it to capture a disproportionate share of this expanding market, boosting long-term revenue growth above industry averages.
- The exit from low-margin and capital-intensive government contracts, combined with strategic divestitures in other underperforming areas, will rapidly unlock working capital, intensify the focus on higher-return business lines, and enable Securitas to structurally improve both free cash flow generation and net margin sustainability.
- Securitas' strong balance sheet, disciplined working capital management, and proactive refinancing are creating substantial financial flexibility, setting the stage for targeted M&A in emerging markets and high-growth technology segments, which could drive a meaningful step-change in both revenue diversification and long-term earnings power.
Securitas Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?
- This narrative explores a more optimistic perspective on Securitas compared to the consensus, based on a Fair Value that aligns with the bullish cohort of analysts.
- The bullish analysts are assuming Securitas's revenue will grow by 3.1% annually over the next 3 years.
- The bullish analysts assume that profit margins will increase from 3.6% today to 5.5% in 3 years time.
- The bullish analysts expect earnings to reach SEK 9.1 billion (and earnings per share of SEK 15.89) by about July 2029, up from SEK 5.4 billion today. However, there is some disagreement amongst the analysts with the more bearish ones expecting earnings as low as SEK7.7 billion.
- In order for the above numbers to justify the price target of the more bullish analyst cohort, the company would need to trade at a PE ratio of 15.6x on those 2029 earnings, down from 17.1x today. This future PE is lower than the current PE for the GB Commercial Services industry at 19.5x.
- The bullish analysts expect the number of shares outstanding to remain consistent over the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 5.6%, as per the Simply Wall St company report.
Risks
What could happen that would invalidate this narrative?- Accelerating adoption of AI-enabled security technology could continue to reduce long-term demand for traditional manned guarding, which remains a core revenue stream for Securitas, risking lower top-line revenue and putting pressure on growth if the company does not transition fast enough to higher-margin technology-based solutions.
- Persistent tightness in global labor markets and changing workforce demographics may drive up wage costs for Securitas, undermining margins in its traditionally low-margin, labor-intensive contracts and eroding profitability over time.
- Securitas' continued reliance on large, lower-margin contracts in sectors such as airports and public infrastructure introduces revenue concentration risk and could weigh on group net margins, particularly as competition in these segments remains intense and clients seek to internalize more services.
- The underperformance and slower-than-expected growth in the Technology & Solutions segment-especially in key markets like North America-highlight ongoing challenges in capturing the addressable market for modern security and suggest the transition away from labor-intensive contracts may not materially lift earnings as quickly as anticipated.
- The slow extraction of synergies from major acquisitions like Stanley Security and difficulties integrating technological capabilities leave Securitas exposed to more agile, tech-native competitors, which could ultimately hamper revenue growth and keep net earnings below sector averages for an extended period.
Valuation
How have all the factors above been brought together to estimate a fair value?
- The assumed bullish price target for Securitas is SEK210.0, which represents up to two standard deviations above the consensus price target of SEK165.08. This valuation is based on what can be assumed as the expectations of Securitas's future earnings growth, profit margins and other risk factors from analysts on the bullish end of the spectrum.
- However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of SEK210.0, and the most bearish reporting a price target of just SEK125.0.
- In order for you to agree with the more bullish analyst cohort, you'd need to believe that by 2029, revenues will be SEK166.3 billion, earnings will come to SEK9.1 billion, and it would be trading on a PE ratio of 15.6x, assuming you use a discount rate of 5.6%.
- Given the current share price of SEK161.4, the analyst price target of SEK210.0 is 23.1% higher.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
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Disclaimer
AnalystHighTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystHighTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystHighTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.