Achieving CPMP Certification Will Unlock Access To 27 EU Nations

Key Takeaways

• APR's expansion into the U.S. market and Japan aims to boost revenue and enhance international brand presence through aggressive B2B sales and offline retail strategies.
  
• Product lineup expansion and European certification could significantly increase sales, while planned share buybacks aim to enhance shareholder value and financial attractiveness.
  
• Uncertainty in audited financial data, economic conditions, and expansion strategy could negatively impact revenue, net profit, and operational expenses.

Catalysts

APR Co.,Ltd manufactures and sells cosmetic products for men and women.

• APR's aggressive expansion into the U.S. market and B2B sales forecasts a threefold increase in B2B sales for 2025, potentially driving substantial revenue growth.
  
• The planned launch of 3 to 4 new beauty device products and expansion into new sales channels in 2025 could enhance product lineup and increase sales, potentially growing both revenue and operating profit margins.
  
• The company's entry into offline sales in Japan and its strategy to secure placement in 3,000 stores by the end of 2025 can significantly enhance revenue and international brand presence.
  
• Achieving CPMP certification for key products allows APR to access all 27 EU member nations, potentially increasing European sales and boosting top-line growth.
  
• Planned share buybacks and cancellations in 2025, including a ₩300 billion buyback, could enhance shareholder value and earnings per share (EPS), positively impacting net margins and overall financial attractiveness to investors.

APR Future Earnings and Revenue Growth

Assumptions

• Analysts are assuming APR's revenue will grow by 23.3% annually over the next 3 years.
• Analysts assume that profit margins will increase from 14.9% today to 17.3% in 3 years time.
• Analysts expect earnings to reach ₩234.1 billion (and earnings per share of ₩6077.0) by about April 2028, up from ₩107.6 billion today. The analysts are largely in agreement about this estimate.
• In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 13.9x on those 2028 earnings, down from 23.1x today. This future PE is lower than the current PE for the KR Personal Products industry at 14.2x.
• Analysts expect the number of shares outstanding to decline by 1.79% per year for the next 3 years.
• To value all of this in today's terms, we will use a discount rate of 7.52%, as per the Simply Wall St company report.

APR Future Earnings Per Share Growth

Risks

• Potential risks arise from the financial information and data not being audited, which could lead to adjustments that may affect reported revenue and net profit.
  
• Concerns regarding market conditions and strategic planning changes might impact forecasted revenue and profitability, especially if global economic conditions shift adversely.
  
• The indirect impact of tariffs, exchange rates, and logistics costs could lead to increased operational expenses, affecting net margins.
  
• Reliance on expanding the B2B sales and the aggressive global expansion strategy carries execution risk, which could impact earnings if expansion goals aren't met.
  
• Challenges in the NERDY brand and its inventory provisions could continue to affect net profit if not managed effectively.

Valuation

• The analysts have a consensus price target of ₩77000.0 for APR based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of ₩90000.0, and the most bearish reporting a price target of just ₩66000.0.
• In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be ₩1353.6 billion, earnings will come to ₩234.1 billion, and it would be trading on a PE ratio of 13.9x, assuming you use a discount rate of 7.5%.
• Given the current share price of ₩68400.0, the analyst price target of ₩77000.0 is 11.2% higher.
• We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.