Key Takeaways Aggressive direct-to-consumer expansion and leading brand status in China's running market position Xtep for outperformance in sales, margins, and long-term growth. Strong ESG execution and international diversification are expected to drive greater market share, premium pricing, and earnings stability beyond domestic business cycles.Read more

Key Takeaways Focus on national fitness and running sports, alongside rapid growth in high-end brands, positions Xtep for sustained revenue increases and margin enhancement. Strategic DTC operations and e-commerce investments aim to boost revenue, improve margins, and optimize profitability through better distribution control and operational efficiency.Read more

Key Takeaways Heavy reliance on the China market exposes Xtep to growth risks from weak consumer sentiment and increasing competition. Rising sustainability pressures and elevated operational costs threaten profit margins and may hinder international expansion efforts.Read more
