Last Update 08 Dec 25
GOOS: Lowered Price View And Buyback Program Will Shape Future Returns
Analysts have trimmed their price target on Canada Goose Holdings, cutting it by $2 to $11 per share, as they reassess the company’s near term growth and profitability trajectory while maintaining a generally neutral stance.
Analyst Commentary
Analyst reactions to the revised price target reflect a balanced view of Canada Goose Holdings, with optimism about the brand’s long term positioning tempered by concerns around execution risks and demand visibility.
Bullish Takeaways
- Bullish analysts highlight that the updated $11 target still embeds modest upside from recent trading levels, suggesting the current valuation already reflects a significant portion of near term headwinds.
- They point to the company’s premium brand equity and global recognition as supportive of long term pricing power, which could help protect margins once demand normalizes.
- Some see ongoing cost discipline and inventory management efforts as potential catalysts for gradual margin stabilization, even if top line growth remains subdued.
- There is also an expectation that a more conservative target de risks estimates, leaving room for positive surprise if consumer demand in key markets proves more resilient than feared.
Bearish Takeaways
- Bearish analysts view the lower target as confirmation that the company’s near term growth profile is under pressure, with slower volume growth and softer wholesale trends weighing on earnings visibility.
- They remain cautious on execution risk around product diversification and channel strategy, warning that missteps could further compress valuation multiples.
- Concerns persist that elevated macro uncertainty and a more value conscious consumer will limit pricing upside, constraining margin expansion and free cash flow generation.
- Some see limited catalysts in the next few quarters, arguing that without a clear inflection in demand or profitability, the shares may struggle to outperform even at a reduced valuation base.
What's in the News
- Canada Goose Holdings Inc. has launched a normal course issuer bid to repurchase up to 4,578,677 shares, equal to 9.94% of its issued share capital, as part of its broader capital allocation strategy. All repurchased shares will be cancelled and the program will run through November 9, 2026 (Key Developments).
- The Board of Directors has formally authorized the new share buyback plan, reinforcing management's commitment to returning excess cash to shareholders while maintaining balance sheet flexibility (Key Developments).
- In the tranche from June 30, 2025 to September 28, 2025, the company repurchased 0 shares for CAD 0 million under the buyback announced on November 19, 2024. This indicates that prior authorization had not yet been utilized ahead of the newly announced program (Key Developments).
Valuation Changes
- Fair Value: Unchanged at CA$20.12 per share, indicating no revision to the intrinsic value estimate despite the lower price target.
- Discount Rate: Fallen slightly from 8.71% to 8.69%, reflecting a marginally lower perceived risk or cost of capital in the updated model.
- Revenue Growth: Essentially unchanged, edging down fractionally from 5.83% to 5.83%, signaling stable expectations for top line expansion.
- Net Profit Margin: Virtually flat, moving insignificantly from 3.70% to 3.70%, suggesting no meaningful shift in long term profitability assumptions.
- Future P/E: Eased slightly from 41.59x to 41.57x, implying a modestly lower valuation multiple in forward earnings projections.
Key Takeaways
- Strong international and direct-to-consumer growth, alongside year-round product expansion, is driving revenue stability and increasing profitability potential.
- Enhanced marketing and sustainability initiatives are boosting brand equity, appealing to younger and ESG-focused consumers, and supporting premium pricing.
- Elevated costs, regional headwinds, and strategic risks threaten Canada Goose's growth and margins, with brand dilution and shifting consumer dynamics posing major long-term challenges.
Catalysts
About Canada Goose Holdings- Designs, manufactures, and sells performance luxury outerwear, apparel, footwear, and accessories for men, women, youth, children, and babies.
- Exceptional revenue growth in North America and Mainland China-especially driven by rising affluence and demand for premium/luxury goods in Asia-highlights Canada Goose's ability to tap expanding high-end consumer markets, suggesting a longer-term expansion of the addressable customer base and continued international revenue growth.
- Accelerated product innovation and expansion into non-winter categories (e.g. knitwear, t-shirts, polos, and fleece), along with more seasonally relevant collections, have increased year-round brand relevance and smoothed seasonality, supporting topline sales and earnings stability.
- Direct-to-consumer (DTC) channel momentum, with 15% DTC comparable sales growth and ongoing digital investment (including livestreaming success on Douyin/WeChat in China), is elevating gross margins, providing higher profitability potential compared to wholesale-heavy models.
- Robust marketing campaigns are increasing brand engagement, press/impressions, and attracting younger/new customer cohorts, which enhances brand equity and supports both near
- and long-term revenue and average basket size growth.
- Tangible progress on sustainability, including emissions reductions and renewable energy investments, positions Canada Goose to capture premium pricing, appeal to ESG-focused consumers, and mitigate risks related to regulatory or investor shifts-enhancing brand durability and future net margins.
Canada Goose Holdings Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?- Analysts are assuming Canada Goose Holdings's revenue will grow by 4.2% annually over the next 3 years.
- Analysts assume that profit margins will increase from 3.4% today to 5.6% in 3 years time.
- Analysts expect earnings to reach CA$87.0 million (and earnings per share of CA$0.11) by about September 2028, up from CA$47.0 million today.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 29.3x on those 2028 earnings, down from 37.4x today. This future PE is lower than the current PE for the US Luxury industry at 35.7x.
- Analysts expect the number of shares outstanding to grow by 0.28% per year for the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 8.38%, as per the Simply Wall St company report.
Canada Goose Holdings Future Earnings Per Share Growth
Risks
What could happen that would invalidate this narrative?- Canada Goose is experiencing sustained headwinds in the U.K. and Japan, with persistent declines in store traffic and consumer confidence despite efforts to drive conversion rates-this ongoing weakness could constrain revenue growth and earnings, especially given macro uncertainty in these regions.
- The company is investing heavily in marketing, product creation, and store labor to fuel growth, but SG&A expenses are rising meaningfully; if revenue growth does not scale as anticipated, such elevated operating expenses may compress net margins and delay meaningful margin expansion.
- Canada Goose's strategy to accelerate newness and extend beyond its core outerwear into more seasonally relevant apparel could risk brand dilution; if consumers do not respond as hoped, or if core luxury positioning weakens, both revenue stability and gross margins could be negatively impacted.
- Despite momentum in APAC and North America, the company noted "uncertainty around what the trade environment looks like," specifically referencing potential U.S.–Canada tariff dynamics and second-order effects on consumer demand, representing an external risk to both top-line and bottom-line financials.
- The company relies on continued direct-to-consumer growth and strong marketing execution for its current trajectory, but luxury market normalization, ongoing macroeconomic challenges, and shifting consumer preferences (including environmental and anti-fur sentiment) could limit long-term revenue growth and net earnings if secular tailwinds fade.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of CA$20.606 for Canada Goose Holdings based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of CA$28.0, and the most bearish reporting a price target of just CA$14.0.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be CA$1.5 billion, earnings will come to CA$87.0 million, and it would be trading on a PE ratio of 29.3x, assuming you use a discount rate of 8.4%.
- Given the current share price of CA$18.12, the analyst price target of CA$20.61 is 12.1% higher.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
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Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.



