Last Update 09 Dec 25

Fair value Increased 11%

DOO: Improved Profit Outlook Will Drive Future Earnings Momentum

Analysts have raised their price target on BRP to about $116 from $104, reflecting slightly lower long term revenue growth assumptions along with improved profitability and a higher expected future earnings multiple.

Analyst Commentary

Recent research updates reflect a constructive stance on BRP, with analysts lifting price targets while maintaining broadly positive ratings on the shares.

Bullish Takeaways

Bullish analysts view BRP's current valuation as attractive relative to its long term earnings power, supporting incremental price target increases.
Higher price targets incorporate expectations for continued solid execution in core product lines, which is seen as underpinning mid cycle revenue growth.
Reaffirmed positive ratings signal confidence that BRP can navigate macroeconomic headwinds while still expanding margins over time.
The upward revisions suggest that recent operating performance has reduced concerns about demand volatility, improving the risk reward profile.

Bearish Takeaways

Bearish analysts, while acknowledging solid execution, remain cautious on consumer spending trends that could pressure discretionary vehicle demand.
Some still see limited near term multiple expansion, arguing that the stock already prices in a good portion of expected earnings growth.
There is ongoing concern that elevated investment needs and competition could cap upside to long term margin improvement.
Target hikes are incremental rather than aggressive, indicating that upside is viewed as more measured than transformational in the near term.

What's in the News

BRP Inc. raised full year 2026 guidance, now expecting approximately $8.3 billion in total company revenues and $440 million in net income, signaling confidence in its medium term growth trajectory (Corporate Guidance).
The company completed a previously announced share repurchase authorization after buying back no shares for CAD 0 million during the August 1 to October 31, 2025 tranche, indicating a pause in capital returned via buybacks in that period (Buyback Tranche Update).
Vision Marine Technologies selected BRP Electrification Engineering Services to help advance its high voltage electric marine propulsion platform, expanding BRP's role in marine electrification and engineering services (Client Announcement).
Can Am, BRP's iconic powersports brand, expanded its partnership with MeatEater to become its exclusive powersports partner, significantly increasing product visibility across television, podcasts, and digital channels aimed at outdoor enthusiasts (Client Announcement).
BRP hosted an Analyst and Investor Day focused on its Mission 28 strategic plan, outlining key initiatives and financial priorities intended to drive growth through 2028 (Analyst/Investor Day).

Valuation Changes

The fair value estimate has risen moderately from CA$103.94 to CA$115.87, reflecting a higher intrinsic value assessment for BRP shares.
The discount rate has declined slightly from 6.95 percent to 6.86 percent, indicating a marginally lower assumed cost of capital and risk profile.
Revenue growth has been reduced meaningfully from 5.85 percent to 4.48 percent, signaling more conservative long term top line expectations.
The net profit margin has increased modestly from 6.39 percent to 6.62 percent, incorporating an improved outlook for profitability.
The future P/E has expanded from 15.8x to 17.3x, implying a somewhat higher expected valuation multiple on forward earnings.

Expansion in electric vehicles and modular designs enhances innovation, capturing greater margins and positioning BRP well amid accelerating global electrification trends.
International growth and increased technology-driven aftermarket services diversify revenue sources, while optimized dealer inventory supports margin recovery and competitive gains.
Macroeconomic, regulatory, and competitive pressures threaten BRP's revenue growth, market share, and profitability, especially given reliance on combustion engines and cyclical industry demand.

Catalysts

About BRP

Designs, develops, manufactures, and sells powersports vehicles and marine products in the Mexico, Canada, Austria, the United States, Finland, Australia, and Germany.What are the underlying business or industry changes driving this perspective?

The rapid expansion of BRP's electric vehicle lineup (notably the Outlander electric ATV and electric motorcycle), combined with modular design efficiencies, positions the company to capture incremental revenue and margin improvement as consumer demand for sustainable, innovative recreational vehicles accelerates amid global electrification and regulatory momentum. (Impacts: topline growth, margin expansion)
Ongoing international growth, with strong double-digit retail increases in Latin America and recovery in Asia-Pacific, underscores BRP's opportunity to leverage rising disposable income and shifting leisure preferences in global markets, supporting a multi-year runway for revenue growth and geographic diversification beyond North America. (Impacts: revenue diversification, revenue growth)
The completed dealer network inventory rightsizing now allows for better alignment of wholesale and retail sales, enabling BRP to optimize pricing, reduce promotional activity, and rapidly distribute new products-especially the new Can-Am Defender series-supporting both revenue growth and gross margin recovery as market conditions improve. (Impacts: gross margin, revenue, earnings)
Dealers' very positive reaction to recent product launches and strategic price adjustments, coupled with a robust pipeline of model upgrades and technology enhancements (connectivity, customization options), positions BRP to gain market share within key product segments, driving both higher revenue and improved net margins. (Impacts: revenue, net margins)
Increasing penetration of technology and connectivity features (e.g., IoT, software upgrades, telematics in vehicles) creates potential for new high-margin recurring revenue streams from aftermarket services, subscriptions, and accessories, supporting long-term earnings growth and higher overall profitability. (Impacts: margin accretion, earnings growth)

BRP Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?

Analysts are assuming BRP's revenue will grow by 5.4% annually over the next 3 years.
Analysts assume that profit margins will increase from 2.6% today to 6.6% in 3 years time.
Analysts expect earnings to reach CA$594.8 million (and earnings per share of CA$8.64) by about September 2028, up from CA$197.9 million today. However, there is some disagreement amongst the analysts with the more bearish ones expecting earnings as low as CA$492 million.
In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 14.4x on those 2028 earnings, down from 33.2x today. This future PE is lower than the current PE for the CA Leisure industry at 25.8x.
Analysts expect the number of shares outstanding to grow by 0.07% per year for the next 3 years.
To value all of this in today's terms, we will use a discount rate of 7.02%, as per the Simply Wall St company report.

BRP Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?

Sustained macroeconomic uncertainty-including high inflation, elevated interest rates, and tariff volatility-continues to weigh on consumer confidence, particularly in the U.S., potentially dampening retail demand for BRP's discretionary powersport products and impacting revenue growth.
Ongoing tariff increases and expansions on steel, aluminum, and copper, as well as the potential for further trade policy changes and USMCA renegotiation, create persistent cost headwinds; even with mitigation efforts, these could compress gross margins and strain earnings.
BRP's product portfolio remains heavily dependent on internal combustion engines, while global climate change regulations and tightening emissions standards may further pressure costs, compliance, and market access, risking long-term revenue and margin declines if electrification efforts lag.
The powersports industry remains highly cyclical and vulnerable to economic downturns and recessions, exposing BRP to prolonged periods of weaker sales, inventory build-up, intensified promotional activity, and subsequent gross margin erosion.
Intensifying competition-including high promotional activity by other OEMs, new entrants in electrified and shared mobility segments, and targeted innovation by established players-may limit BRP's ability to sustain market share gains, leading to slower top-line growth and potential pressure on long-term profitability.

Valuation

How have all the factors above been brought together to estimate a fair value?

The analysts have a consensus price target of CA$95.688 for BRP based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of CA$114.0, and the most bearish reporting a price target of just CA$50.0.
In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be CA$9.1 billion, earnings will come to CA$594.8 million, and it would be trading on a PE ratio of 14.4x, assuming you use a discount rate of 7.0%.
Given the current share price of CA$89.83, the analyst price target of CA$95.69 is 6.1% higher. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

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Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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