OM:CLA BFood
Is Cloetta (OM:CLA B) Using CandyKing’s NYC Flagship to Quietly Reposition Its Global Brand Strategy?
CandyKing, part of Cloetta, announced on December 4, 2025 that it is opening a permanent Swedish candy store this week in New York City’s West Village, offering its full concept and exclusive products at 306 Bleecker Street.
This U.S. flagship gives American consumers direct influence over the store’s evolving assortment, turning customer input into a core element of CandyKing’s offering.
We’ll now examine how CandyKing’s New York flagship and U.S. expansion shape Cloetta’s investment...