Update shared on 01 Dec 2025
The analyst average price target for Celsius Holdings was recently lowered to $66 from $73. Analysts cite robust category growth and brand performance, but acknowledge short-term volatility and the recent market sell-off as factors prompting a more conservative valuation.
Analyst Commentary
Recent analyst discussions on Celsius Holdings highlight a divided but nuanced sentiment on the stock, especially in light of the evolving partnerships and recent distribution deals. The analysis below captures the range of optimism and caution reflected in the latest research notes.
Bullish Takeaways- Bullish analysts highlight robust category and retail sales growth for Celsius, emphasizing sustained double-digit expansion amid evolving energy drink trends.
- Several upward price target revisions have been tied to expanded strategic agreements with PepsiCo, including Alani Nu’s integration into the Pepsi distribution network. Celsius also gained control over Rockstar, which has boosted long-term revenue and margin prospects.
- Many view the company's unprecedented distribution strength and strong energy drink partnership with PepsiCo as important drivers of future market share and execution capability.
- A persistent positive outlook stems from the belief that Celsius' updated distribution arrangements and product portfolio provide substantial room for further upside surprises and earnings power.
- Bearish analysts are exercising caution in the near term, citing short-term volatility and the potential for continued pressure following recent market sell-offs.
- Some have lowered price targets due to concerns that unusual Q3 softness in revenue and gross margin may signal more variability ahead, impacting valuation.
- There remain questions around the incrementality of new product launches and the sustainability of growth in the broader consumer packaged goods landscape, causing some to take a more conservative stance.
What's in the News
- The Board of Directors of Celsius Holdings, Inc. has authorized a buyback plan on November 10, 2025. (Key Developments)
- Celsius Holdings, Inc. (NasdaqCM:CELH) announces a share repurchase program, allowing for the repurchase of up to $300 million worth of its common stock with no expiration date. (Key Developments)
Valuation Changes
- Fair Value: Remained unchanged at $64.52, reflecting stability in the underlying valuation estimate.
- Discount Rate: Decreased slightly from 6.96% to 6.96%, suggesting a lower perceived risk profile.
- Revenue Growth: The forecast was essentially flat, with the estimate holding steady at approximately 21.71%.
- Net Profit Margin: Increased modestly from 13.59% to 13.83%, indicating expectations for improved profitability.
- Future P/E: Declined from 47.74x to 46.92x, indicating a more conservative earnings multiple outlook.
Disclaimer
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