Update shared on 17 Nov 2025
Fair value Decreased 6.42%Celsius Holdings' average analyst price target has been reduced by approximately $4 to $64. Analysts are factoring in a more moderate outlook for revenue growth, despite expectations for continued brand strength and margin improvements.
Analyst Commentary
Recent analyst commentary on Celsius Holdings reflects a mix of optimism about the company’s growth prospects and certain areas of caution. The following key takeaways capture the current sentiment around the stock’s outlook and valuation:
Bullish Takeaways- Bullish analysts continue to raise price targets or maintain Overweight ratings, citing the company’s robust category and retail sales momentum as drivers for sustained growth.
- The expanded partnership with PepsiCo, including the transition of Alani Nu into the distribution system and the acquisition of Rockstar, is viewed as a significant strategic advantage that could accelerate revenue and margin improvement over the next several years.
- There is a long runway for double-digit sales growth, particularly as Celsius leverages improved distribution, continued category expansion, and its strengthened execution capabilities.
- Bullish commentary notes substantial upside for EBITDA and margin expansion, with analysts highlighting Celsius’ improved control over its portfolio and operational strategy.
- Bearish analysts have moderated their price targets, reflecting concerns about the sustainability of recent growth rates and the potential for slower revenue acceleration, particularly following atypical quarterly results.
- There is caution around Celsius’ ability to execute on distribution expansion and extract the anticipated synergies from recent brand acquisitions.
- Some analysts flag the stock’s recent volatility and warn of overdone price movements relative to underlying fundamentals, suggesting that current valuations already reflect much of the optimistic scenario.
What's in the News
- PepsiCo is increasing its stake in Celsius Holdings to 11% through a $585 million deal that includes the acquisition of convertible preferred stock and the right to nominate an additional board member (Bloomberg).
- Celsius Holdings will acquire the Rockstar Energy brand in the U.S. and Canada from PepsiCo, while PepsiCo continues to own and distribute Rockstar internationally (Key Developments).
- The agreement expands the partnership between Celsius Holdings and PepsiCo and integrates the Alani Nu brand into PepsiCo's U.S. and Canadian distribution network to reach new consumer cohorts and growth channels (Key Developments).
- Celsius Holdings' board has authorized a share repurchase program of up to $300 million with no expiration date (Key Developments).
Valuation Changes
- Consensus Analyst Price Target has fallen from $68.95 to $64.52, indicating a moderate reduction in perceived fair value.
- Discount Rate has risen slightly from 6.78% to 6.96%, reflecting a marginally higher required return or perceived risk.
- Revenue Growth estimates have fallen significantly, declining from 32.11% to 21.71% and signaling more conservative top-line expectations.
- Net Profit Margin is expected to improve slightly, increasing from 13.36% to 13.59%, which points to enhanced operating efficiency.
- Future P/E ratio has decreased from 51.52x to 47.74x, which suggests a modestly lower valuation multiple on projected earnings.
Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.
