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AnalystConsensusTarget updated the narrative for CELH

Update shared on 01 Nov 2025

Fair value Increased 1.54%
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AnalystConsensusTarget's Fair Value
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1Y
66.1%
7D
-25.1%

Analysts have increased their price target for Celsius Holdings by approximately $1 to $68.95, citing stronger than anticipated growth prospects from recent brand acquisitions and strong retail momentum.

Analyst Commentary

Analyst sentiment towards Celsius Holdings has been notably positive in the wake of new strategic moves and quarterly updates. The majority of research notes highlight optimism surrounding the company's recent acquisitions, expanded distribution relationships, and accelerating revenue growth projections. However, a few analysts have expressed caution and noted some areas to monitor as the business evolves.

Bullish Takeaways
  • Bullish analysts are raising price targets, some to the mid-$70s, reflecting heightened expectations for continued growth and margin expansion following the expanded partnership with PepsiCo and the acquisition of the Rockstar brand.
  • Several analysts see meaningful upside for Celsius Holdings due to the integration of Alani Nu into the PepsiCo distribution system, which is expected to accelerate sales growth for both brands and solidify Celsius’ position in the energy drinks category.
  • The transition of distribution channels and new portfolio responsibilities, including becoming Pepsi’s "energy drink captain," is expected to boost revenue, support strong category share gains, and enhance execution capabilities.
  • Bullish analysts also note robust retail traction and category growth, forecasting a long runway of double-digit sales growth and potential for continued outperformance versus competitors.
Bearish Takeaways
  • Bearish analysts emphasize the need to monitor for execution risks as the company digests multiple simultaneous initiatives, such as integrating new brands and optimizing distribution partnerships.
  • Some caution is expressed regarding potential gross margin weakness in the near term, especially as operational expenses rise alongside expanded marketing and distribution efforts.
  • There remains a risk that competitive pressures within the fast-evolving energy drink category could impact future market share or limit upside surprise potential if integration does not proceed as planned.
  • A handful of analysts highlight dependency on continued category momentum and strong retail sales, noting that any slowdown could affect valuation multiples that have recently expanded on investor optimism.

What's in the News

  • PepsiCo is increasing its stake in Celsius Holdings to 11% through a $585 million investment in newly issued preferred stock, granting PepsiCo the right to nominate an additional board member (Bloomberg).
  • Celsius Holdings acquires the Rockstar Energy brand in the U.S. and Canada from PepsiCo, while PepsiCo retains Rockstar's international rights (Bloomberg).
  • Alani Nu will move into PepsiCo's distribution network across the U.S. and Canada, expanding retail availability and aligning the energy drink portfolio under Celsius' management (Company Announcement).
  • PepsiCo will lead distribution for all three key energy brands in the region: CELSIUS, Alani Nu, and Rockstar Energy, enhancing reach and streamlining commercial strategy (Company Announcement).

Valuation Changes

  • Consensus Analyst Price Target has risen slightly from $67.90 to $68.95, reflecting updated growth forecasts.
  • Discount Rate remains unchanged at 6.78%, indicating stable market risk assumptions.
  • Revenue Growth projection has increased modestly from 31.9% to 32.1%, suggesting improved top-line expectations.
  • Net Profit Margin is projected to decline marginally from 13.42% to 13.36%, pointing to slightly higher expense assumptions.
  • Future P/E has climbed from 50.74x to 51.52x, signaling increased valuation multiples or anticipated earnings growth.

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.