XTRA:ADSLuxury
Adidas (XTRA:ADS) Toca Boca Push Keeps Fair Value In Focus
The new partnership between adidas (XTRA:ADS) and Toca Boca puts adidas digital sportswear and active play spaces inside Toca Boca World, targeting tween girls at a key age when many step away from sport.
For context, adidas shares trade at €154.2 and recent momentum has softened, with a 30 day share price return down 15.39% and the year to date share price return down 7.89%, while the 1 year total shareholder return is down 5.56% despite news such as the Toca Boca tie up and recent...