Update shared on 12 Dec 2025
Fair value Decreased 1.66%Analysts have modestly trimmed their fair value estimate for General Mills to approximately $53, reflecting a series of lower price targets in the $47 to $52 range as they factor in softer growth expectations despite largely in line recent results and guidance.
Analyst Commentary
Recent Street research on General Mills reflects a cautious but nuanced view, with modest price target reductions tied to tempered growth expectations and mixed sentiment on execution against multi year guidance.
Bullish analysts acknowledge that valuation has de rated to levels that better reflect slower growth, while pointing to operational trends and share performance that could support the stock if management delivers on its outlook.
Bullish Takeaways
- Bullish analysts highlight that volume and share trends are starting to improve, which, if sustained, could underpin a gradual return to more durable top line growth.
- In line quarterly results and unchanged multi year guidance are seen as evidence of operational stability, supporting the case that downside risk to earnings is limited at current valuation levels.
- Some see the lower price targets as largely mechanical, reflecting sector wide multiple compression rather than a fundamental break in the company growth story.
- The view that near term stock reactions to results may be muted can be interpreted as a sign that expectations are already conservative, creating potential for upside if execution surprises positively.
Bearish Takeaways
- Bearish analysts argue that the company needs more than 2 percent revenue growth in the second half to reach the midpoint of guidance, a hurdle they see as challenging given the current demand backdrop.
- Reduced price targets are framed as recognition that structural growth remains limited, constraining the potential for sustained multiple expansion.
- There are concerns that even relatively in line results will not be enough to re rate the stock, as investors look for clearer evidence of accelerating growth beyond management current trajectory.
- Ongoing Sell and Underweight stances reflect skepticism about the company ability to consistently out execute peers in a slower category growth environment, keeping risk skewed to the downside if volumes soften again.
What's in the News
- USDA will tap contingency funds to ensure partial November SNAP payments, a move that could influence at-home food demand dynamics for General Mills products (Reuters)
- General Mills is launching a limited edition Marty Supreme Wheaties box in collaboration with film studio A24, tying the iconic cereal brand to the upcoming Marty Supreme movie release (company announcement)
- Reese's Puffs is introducing its first new flavor combination since 1994 with Dark Chocolate cereal made using Hershey's cocoa and real Reese's Peanut Butter, supported by a "Reese's After Dark" packaging universe (company announcement)
- Cascadian Farm is quadrupling General Mills use of climate friendly Kernza grain by adding it to four leading organic flake cereals, signaling continued focus on regenerative agriculture and sustainable sourcing (company announcement)
- General Mills management reaffirmed that mergers and acquisitions remain an "always on" capability, with excess cash after dividends earmarked first for strategic deals to enhance the portfolio growth profile and then for share repurchases (management commentary)
Valuation Changes
- Fair Value Estimate was trimmed slightly from approximately $53.89 to $53.00, reflecting modestly weaker long term assumptions.
- The Discount Rate increased slightly from about 6.78 percent to 6.96 percent, implying a marginally higher required return and lower present value of future cash flows.
- Revenue Growth was revised slightly lower, with the long term growth rate moving from roughly negative 0.34 percent to negative 0.39 percent, signaling a modestly more cautious top line outlook.
- Net Profit Margin edged down from about 10.98 percent to 10.68 percent, indicating slightly lower expected profitability over the forecast horizon.
- Future P/E was nudged higher from around 15.0x to 15.4x, suggesting a small increase in the multiple applied to forward earnings despite the more subdued growth profile.
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