Update shared on 13 Nov 2025
Fair value Increased 1.14%The analyst price target for Booking Holdings has increased by $69.84 to $6,210. Analysts cite strong Q3 performance, healthy future guidance, and continued cost efficiencies as supporting factors for the upward revision.
Analyst Commentary
Recent analyst updates reflect a mixed outlook for Booking Holdings, with several bullish signals balanced by a few cautious notes. Analysts have responded to the company’s latest earnings and strategic moves with targeted price adjustments and commentary on both potential growth and risks.
Bullish Takeaways- Several analysts have raised their price targets following strong third-quarter results, highlighting that earnings beat expectations and guidance remains healthy.
- Cost optimization efforts are viewed as a positive driver, enabling reinvestment and supporting Booking’s longer-term growth targets.
- Bullish analysts point to stable macro travel trends and resilient demand in the travel market, which they believe bolster the outlook for sustained revenue growth.
- Ongoing innovation in technology, particularly in areas like artificial intelligence and the Transformation Program, is expected to contribute to operational efficiencies and support valuation upside.
- Bears argue that a slowdown in alternative accommodations growth could present challenges in meeting or accelerating year-over-year expansion targets.
- Some analysts express caution around the tightening of lower cost acquisition channels, which may limit Booking’s ability to significantly drive new customer growth.
- While execution has historically been strong, there is concern that current market optimism may already be reflected in the valuation, leaving less room for upside surprises.
What's in the News
- Truist raised Booking Holdings' price target to $5,810 following a strong Q3 earnings beat, citing stable macro travel trends, ongoing AI innovation, and cost savings from the Transformation Program (Truist).
- Ryanair and Booking.com have mutually agreed to end a legal appeal regarding fare screen-scraping in the US, after support from three US lobby groups influenced the decision (Irish Independent).
- KAYAK, part of Booking Holdings, launched "AI Mode," a new natural-language search experience powered by ChatGPT. This new feature allows users to plan trips with real-time results and smarter suggestions (Company announcement).
- Booking Holdings and Ryanair announced a partnership that gives Booking Holdings' brands access to Ryanair's full flight network and ensures a smoother booking experience for customers across Europe (Company announcement).
- The Board of Directors approved amendments to Booking Holdings' By-Laws, including changes to special meeting requirements and notice provisions (Company filing).
Valuation Changes
- Fair Value has risen slightly to $6,210, up from $6,140 in the previous estimate.
- Discount Rate has decreased marginally to 8.51 percent, down from 8.59 percent.
- Revenue Growth projection has declined modestly to 8.64 percent compared to the prior 9.06 percent.
- Net Profit Margin is higher at 29.88 percent, up from the earlier 29.16 percent.
- Future P/E ratio has fallen to 23.07x from 24.92x. This indicates a lower expected valuation multiple.
Disclaimer
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