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AnalystConsensusTarget updated the narrative for WHR

Update shared on 24 Oct 2025

Fair value Decreased 1.64%
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AnalystConsensusTarget's Fair Value
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1Y
-38.8%
7D
-5.6%

Analysts have lowered their fair value estimate for Whirlpool from $94.67 to $93.11. They cite persistently weak smart product adoption, demographic-driven share losses, and the need for continued investment, even as the company offers an attractive dividend yield.

Analyst Commentary

Recent analyst coverage highlights both ongoing challenges and emerging areas of support for Whirlpool. The following summarizes the prevailing bullish and bearish perspectives on the company’s outlook, strategy, and valuation.

Bullish Takeaways
  • The company’s current 4.7% dividend yield is seen as attractive, especially after the recent reduction. This provides income appeal despite operational hurdles.
  • Certain valuation metrics are becoming more compelling as support levels for the stock emerge. This suggests potential downside risk may be limited at present price levels.
  • Continued investments have the potential to enhance Whirlpool’s market positioning and long-term growth prospects, if executed effectively.
Bearish Takeaways
  • Persistently lower adoption of smart products compared to competitors limits Whirlpool’s ability to capitalize on evolving consumer trends.
  • Unfavorable demographics are contributing to market share losses and are challenging the company’s growth outlook.
  • Ongoing investment needs may weigh on near-term profitability and present execution risks as the company works to alter its trajectory.
  • Recent price targets and ratings indicate limited upside in the near term. This reflects cautious sentiment regarding Whirlpool’s execution and recovery potential.

What's in the News

  • Federal officials found no evidence of tariff cheating among appliance makers, concluding that import value discrepancies were due to data-entry errors. This follows accusations by Whirlpool against rivals such as Samsung and LG (The Wall Street Journal).
  • Whirlpool informed the Trump administration of concerns that overseas competitors may be evading tariffs by undervaluing imports. The company cited dramatic drops in average import prices for appliances from China, Thailand, and South Korea (The Wall Street Journal).
  • Whirlpool Corporation announced a planned $300 million investment in its U.S. laundry manufacturing facilities, expected to create 400 to 600 new jobs in Ohio and support additional American manufacturing roles.
  • Whirlpool of India Limited signed a new technology license agreement with Whirlpool Corporation, granting exclusive rights to use certain technical IP in exchange for a revised royalty rate structure through 2029.
  • Whirlpool launched a consumer sweepstakes offering a chance to win a limited-edition washer featuring the FreshFlow Vent System and a musical tie-in with a classic early-2000s hit.

Valuation Changes

  • The Fair Value Estimate has decreased modestly from $94.67 to $93.11, reflecting a slightly less optimistic outlook.
  • The Discount Rate remains unchanged at 12.32%, indicating stable assumptions around risk and required return.
  • The Revenue Growth expectation has declined from 1.14% to 1.00%, pointing to a less robust sales outlook.
  • The Net Profit Margin projection has inched up from 4.62% to 4.63%, suggesting a marginal improvement in expected profitability.
  • The Future P/E Ratio estimate has edged down from 10.49x to 10.34x, implying a slight contraction in anticipated market valuation multiples.

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.