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New Products And Asia Expansion Will Reshape Consumer Markets

Update shared on 10 Oct 2025

Fair value Decreased 1.90%
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AnalystConsensusTarget's Fair Value
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1Y
-38.8%
7D
-5.6%

Analysts have lowered their fair value estimate for Whirlpool from $96.50 to $94.67 per share, citing continued market share losses and the need for sustained investment. They noted that the company's attractive dividend yield does offer some support.

Analyst Commentary

Recent research updates have provided a deeper look at both opportunities and ongoing challenges for Whirlpool as analysts assess its future prospects.

Bullish Takeaways
  • The company's 4.7% dividend yield is considered attractive, particularly after the recent reduction. This yield offers support for the current valuation.
  • Emerging support levels suggest that the downside risk may be limited in the near term.
Bearish Takeaways
  • Lower adoption of smart appliance products compared to competitors continues to weigh on Whirlpool’s growth trajectory.
  • Demographic headwinds are contributing to persistent market share losses and are undermining top-line performance.
  • Analysts note that ongoing and sustained investment is required to alter the company’s current path. This could pressure margins and limit near-term upside.
  • Overall sentiment remains cautious given execution risk and the need for a stronger long-term growth strategy.

What's in the News

  • Whirlpool reached out to the Trump administration to allege that overseas competitors might be evading tariffs by undervaluing imported appliances, based on a review of federal import data (The Wall Street Journal).
  • The company launched a sweepstakes for a limited-edition front load washer featuring hit song "So Fresh, So Clean," which highlights Whirlpool's new FreshFlow Vent System and smart laundry innovations.
  • Whirlpool declared a quarterly dividend of $0.90 per share, following a recent recommendation to reduce its annual dividend rate to $3.60 per share starting in the third quarter.
  • Buyout groups EQT AB and Bain Capital are reportedly leading bids to acquire a 31% stake in Whirlpool of India as part of the company's ongoing global reorganization efforts.
  • Whirlpool has completed its announced share buyback program, repurchasing over 7.58 million shares since April 2021.

Valuation Changes

  • Fair Value Estimate, based on analysts' assessments, has decreased slightly from $96.50 to $94.67 per share.
  • Discount Rate remains unchanged at 12.32 percent. This reflects a consistent approach to evaluating risk.
  • Revenue Growth expectations have increased from 0.58 percent to 1.14 percent. This suggests a marginally more optimistic outlook for sales expansion.
  • Net Profit Margin projections have edged down from 4.69 percent to 4.62 percent, signaling a small decline in anticipated profitability.
  • Future Price-to-Earnings (P/E) Ratio has decreased from 10.70x to 10.49x. This indicates a modest contraction in expected valuation multiples.

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.