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Update shared on08 Oct 2025

Fair value Decreased 1.08%
AnalystConsensusTarget's Fair Value
US$66.04
36.6% undervalued intrinsic discount
08 Oct
US$41.86
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7D
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The analyst price target for On Holding was revised downward by $0.72 to $66.04. Analysts cite concerns about slower growth and increased competition, even as strong performance continues.

Analyst Commentary

Analysts offered a range of perspectives on On Holding's prospects, with several revising their target prices and outlooks in light of the company's recent performance and competitive landscape.

Bullish Takeaways

  • Bullish analysts remain optimistic about On Holding's ability to deliver revenue and EBITDA outperformance. They highlight the company's prudent forward guidance and recent quarterly beats.
  • There are expectations for continued organic sales growth, with notable strength in the Americas region contributing to an expansion of the company's valuation multiple.
  • Some analysts anticipate that as On continues to produce "beat and raise" quarters, its position with investors could strengthen and support higher target valuations.
  • Recent revisions to estimates reflect confidence in the company's brand momentum and execution in a competitive athletic footwear market.

Bearish Takeaways

  • Bearish analysts cite concerns that sales growth may have peaked. They expect a slowdown in U.S. store expansion and moderating wholesale orders in coming years.
  • The company's high pricing and relatively narrow product assortment are seen as potential constraints on market share expansion and total addressable market size.
  • Increased competition from established players, particularly in team sports, is viewed as a headwind to sustained high growth rates and could weigh on investor risk perception.
  • Some price target reductions reflect rising caution regarding product diversification risks and the potential impact of competitors reasserting themselves in key channels.

What's in the News

  • On Holding AG raised its full-year 2025 earnings guidance, expecting net sales to increase at least 31% year-over-year on a constant currency basis. This is an update from the prior outlook of at least 28%.
  • At current exchange rates, reported net sales are forecasted to reach at least CHF 2.91 billion, compared to the previous guidance of CHF 2.86 billion. (Company guidance)
  • The company anticipates a gross profit margin in the range of 60.5 to 61.0%, which is a slight improvement from previous expectations of 60.0 to 60.5%. (Company guidance)
  • Management notes that outlook and guidance remain conservative given ongoing macroeconomic uncertainties.

Valuation Changes

  • Consensus Analyst Price Target has decreased modestly from $66.76 to $66.04.
  • Discount Rate has risen slightly from 7.97% to 8.05%.
  • Revenue Growth forecast has edged down marginally from 22.90% to 22.88%.
  • Net Profit Margin estimate has declined fractionally from 11.12% to 11.12%.
  • Future P/E Ratio has fallen significantly from 50.31x to 39.88x.

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.