Update shared on 21 Dec 2025
Fair value Increased 33%Analysts have lifted their fair value estimate for Pure Storage from $51.88 to $69.05, citing rising price targets driven by confidence in AI related storage demand, expanding enterprise and hyperscaler opportunities, and the company's differentiated flash technology.
Analyst Commentary
Recent Street research reflects a generally constructive but increasingly selective stance toward Pure Storage, with multiple firms lifting price targets following product events and AI focused updates. While the consensus points to strengthening fundamentals and expanding opportunities in enterprise and hyperscale markets, views diverge on how much future growth is already embedded in the stock's premium valuation.
JPMorgan remains among the most positive, lifting its price target to $110 as part of an earnings preview and reiterating an Overweight rating. The firm acknowledges that investor worries about the durability of AI driven demand have tempered valuation premiums across hardware names, but it expects near term revenue and earnings upside from AI leveraged companies such as Pure Storage to help restore confidence.
Other bullish research highlights the company’s execution at recent product and technology events, with analysts pointing to continued share gains in enterprise storage, the buildout of the Enterprise Data Cloud vision, and growing traction with next generation flash offerings and AI workloads. Several price target hikes into the $90 to $105 range underscore a view that Pure Storage is well positioned at the intersection of data intensive workloads, cybersecurity, and cloud scale deployments.
At the same time, the tone of commentary has turned more nuanced as the stock has rerated higher. The debate has shifted from whether Pure can grow to how much that growth is worth at current multiples.
Bearish Takeaways
- Bearish analysts flag Pure Storage’s premium valuation relative to peers, arguing that significant AI and hyperscaler driven upside is already discounted. This, in their view, heightens the risk of multiple compression if growth normalizes.
- Some research stresses the need for clearer evidence of demand broadening beyond the core enterprise base, warning that slower than expected adoption across new customer segments could pressure long term growth assumptions.
- Cautious views emphasize that recent price target increases are being driven in part by higher valuation multiples rather than material estimate revisions. This leaves the shares vulnerable if macro conditions weaken or AI storage spending proves more cyclical than anticipated.
- Bearish analysts also highlight execution risk around scaling newer platforms and deepening penetration with hyperscale customers, noting that any misstep in product roadmaps or competitive responses could challenge the current growth narrative.
What's in the News
- Raised full year fiscal 2026 revenue guidance to $3.63 billion to $3.64 billion, implying 14.5% to 14.9% year over year growth, modestly above the prior outlook. (Corporate Guidance: Raised)
- Issued revenue guidance of $1.02 billion to $1.04 billion for the fourth quarter of fiscal 2026, targeting 16.5% to 17.6% year over year growth. (Corporate Guidance: New/Confirmed)
- Announced a new FlashStack Cisco Validated Design with Cisco and NVIDIA to help enterprises scale AI from pilots to production on a unified compute, storage, and networking platform. (Client Announcements)
- Introduced major enhancements to the Pure Storage platform, including expanded Enterprise Data Cloud capabilities and Pure Storage Cloud Azure Native, to better support AI and hybrid cloud workloads. (Product-Related Announcements)
- Unveiled new cyber resilience features and deeper partner integrations designed to provide built-in threat detection, faster response, and rapid recovery at the storage layer. (Client Announcements)
Valuation Changes
- The Fair Value Estimate has risen significantly from $51.88 to $69.05, reflecting higher long term expectations for the business.
- The Discount Rate has increased slightly from 8.19% to 8.22%, implying a modestly higher required return on equity.
- The Revenue Growth assumption has been raised meaningfully from about 10.0% to 13.7%, indicating improved confidence in top line expansion.
- The Net Profit Margin forecast has been reduced from roughly 8.4% to 6.7%, incorporating more conservative profitability expectations.
- The future P/E multiple has expanded notably from 58.5x to 87.2x, signaling a higher valuation being placed on anticipated earnings.
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