Update shared on 14 Dec 2025
Analysts have nudged their price target on PAR Technology slightly higher to approximately $59.33 per share, reflecting marginally lower perceived risk and steady expectations for long term revenue growth, profitability, and valuation multiples.
What's in the News
- Launched Smart Passes, a wallet native loyalty solution that turns Apple and Google Wallet into a real time, app free channel for guest enrollment, rewards delivery, and offer activation, expanding the capabilities of the Punchh platform for mobile first restaurant guests (Key Developments).
- Introduced PAR Catering, a next generation catering management solution tightly integrated with PAR Ordering that centralizes order intake, syncs with POS, automates billing and tax handling, and improves visibility into prep and scheduling to support incremental revenue opportunities for restaurant operators (Key Developments).
- Rolled out PAR Games, an interactive loyalty experience integrated with Punchh that lets marketers deploy branded games, trigger engagement based on guest behavior, capture zero party data, and deepen loyalty without relying heavily on discounts (Key Developments).
- Abelardo's Mexican Fresh selected PAR's unified suite, including PARPOS, hardware, payments, engagement, and recovery tools, to modernize its tech stack and support a fully connected, digitally enabled restaurant experience across its growing footprint (Key Developments).
- Erbert and Gerbert's Sandwich Shop and Krystal Restaurants both expanded their partnerships with PAR, adopting PAR POS, payments, services, and Punchh loyalty to support multi state expansion, operational efficiency, and data driven guest engagement strategies (Key Developments).
Valuation Changes
- Fair Value Estimate: unchanged at approximately $59.33 per share, indicating stable long term valuation expectations.
- Discount Rate: fallen slightly from about 9.23 percent to roughly 9.21 percent, reflecting marginally lower perceived risk in the equity profile.
- Revenue Growth Assumption: effectively unchanged at around 11.31 percent, signaling no material shift in long term growth expectations.
- Net Profit Margin Assumption: essentially flat at approximately 12.41 percent, suggesting a stable profitability outlook.
- Future P/E Multiple: edged down slightly from about 42.06 times to roughly 42.03 times earnings, implying a marginally lower valuation multiple applied to future profits.
Have other thoughts on PAR Technology?
Create your own narrative on this stock, and estimate its Fair Value using our Valuator tool.
Create NarrativeDisclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.